B2B Marketing Traction

MAY 24, 2013

In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. Research has shown that buyers like it when a company makes their information available on social media. How do you know when your social media messages are too much?

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

JANUARY 17, 2013

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. Pragmatists unite – it may be time to think about getting on board.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

APRIL 5, 2013

Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. the two men (who were wearing shirts with their company logo when they made the sexual comments – ouch!)

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

JANUARY 23, 2013

When you implement social media marketing, you should track the results you get. Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. Need help setting up and tracking social media for your business?

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

MAY 23, 2013

” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. Social media can help tech companies cross that chasm. Social media isn’t the only way, it’s just a newer, cost-effective way.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right?

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create a Facebook company page. Just do it. Ramp up your LinkedIn profile.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

SEPTEMBER 29, 2011

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

APRIL 19, 2012

Social media is not a silver bullet, the be-all and end-all, a panacea. In his book Good to Great , Jim Collins wrote that great companies never saw or tried to use technology as the way to greatness. Wanting social media to be that silver bullet, too many businesses have jumped on board, only to fail.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

OCTOBER 20, 2010

Now it’s about having the great web site, the content, the eLetter, plus a presence on social media. And, yes, technology exists to make your presence on social media easier and more cost-effective, but I never told anyone to be an automaton ! It’s really important to be human in your social media efforts.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. You push out news about you and your company using online press releases that have keyword rich links back to your site.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. If you’re launching a product at a show, extend the launch reach with social media video and photos. Update Facebook company page live from show (automate by forwarding Tweets to FB).

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 18, 2011

(Read my previous bog, Why Product Launch Plans Need to Include Social Media.) And they can do it through very cost-effective social media, but only if you are connected to and engaged with them. On social media platforms or other? Did you have connections when you most needed them?

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

APRIL 15, 2013

If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. ” Do you need help setting up, managing, or writing messages for your social media, including Facebook, Twitter and LinkedIn? Contact us today about our social media services.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

DECEMBER 20, 2013

Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. Blackberry, which just reported a $4.4 Something wrong,” he said.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Marketing says a lot about a company. Are you using social media in a measured and effective way? Do you have a company blog? A LinkedIn company profile? But, it’s not just what you say, it’s also what you do that tells your story. But today there’s more to the story. Do you leverage technology?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

MAY 7, 2012

You may not know it, but your company page already exists on Facebook. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. If your company page did not exist, Facebook created a blank page for you. All can result in the creation of a blank company page.

Facebook 100

Facebook Paid Search Agency Companies Planning 100

B2B Marketing Traction

SEPTEMBER 21, 2012

It’s not uncommon for an outsource marketing resource to execute marketing for a startup, including website creation, social media marketing, creating presentations for investors, writing and distributing press releases and generating leads. Execute marketing according to the tactical plan.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. There are lessons to be learned about why and how this company was successful. SuperOffice is the company in the case study. Their web presence includes six different languages.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. I t doesn’t take long to create and maintain a Facebook company page.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 18, 2015

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. This is true of all social media.)

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. Show your company timeline on your website. Companies are not operated by ghosts!

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

NOVEMBER 11, 2014

Everything is more visual on social media. Facebook can pose some challenges for display of photos on company pages. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible. Social Media/Web 2.0 Here’s how to do it right.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 2, 2014

The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. Social media requires both a use of technology and great marketing messaging.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

NOVEMBER 24, 2014

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. Follow some of your suppliers, customers and some industry media writers and their publications. Social Media/Web 2.0 b2b marketing social media twitter' Twitter Icon.

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

JANUARY 4, 2013

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. Do be organic.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

APRIL 16, 2012

Can you read the company name or other words on the logo? Social media. You will want to use your logo on your social media profiles to ensure your brand is consistent. A lot of social media sites require thumbnail or square graphics. Your company. Same as fax. That’s one way to go.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Using quality visuals with your social media messages increases engagement. Social media marketing means there are lots of balls in the air. They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

NOVEMBER 8, 2013

It tied what at the time appeared to be a weird new social media platform that only allowed 140 character messages to a marketing medium that we know – the radio. But then Google went into social media with Google+. When Facebook did its disasterous IPO, the company made money but investors didn’t do so well.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

JULY 16, 2014

I also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. So when a B2B company comes to me saying, “We need SEO! So when a B2B company comes to me saying, “We need SEO!”

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 11, 2013

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. First you have to get known online through social media and traffic to your website. Be consistent with your social media activity and content. Explain what you do.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. Today there are many options for your website technology platform, and it’s important to know which one will best suit the needs of your company. Your site has no integration with social media platforms.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MARCH 13, 2015

And most recently, I’ve been hearing about marketing providers who are just proposing the latest new tactic – social media – witho ut taking time to fully analyze and understand the client and their industry. An understanding of your company and industry. Marketing is not a cookie cutter operation.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

MARCH 27, 2012

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100