KoMarketing Associates

MAY 2, 2018

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. About half of CMOs (52 percent) claimed that they could not make a direct correlation between their marketing team’s results to company performance.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. This will save a company money by avoiding being shown on irrelevant search queries.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

OCTOBER 1, 2019

Statistics showed that majority of B2B marketers (68 percent) believe their company “appropriately” prioritizes customer retention. Excluding product improvements, most B2B marketers (32 percent) believe that regular monitoring and classifying of subscriber churn will have the greatest impact on customer retention at their company this year.

Customer Surveys 121

Customer Surveys Paid Search Agency B2B Marketing Companies 121

KoMarketing Associates

JANUARY 24, 2017

A new survey reveals the majority of B2B companies are using outdated digital commerce software. A total of 65 percent of companies are using software that’s more than two years old. As software-as-a-service becomes more prevalent, the data shows outdated software is hindering marketing and sales efforts.

Marketing Management 120

Marketing Management Software Paid Search Agency Companies 120

KoMarketing Associates

AUGUST 28, 2017

Sales and marketing professionals believe they are becoming more closely aligned, but there are still gaps in the way they communicate and measure success. The “What Does Sales Need and Want from Marketing?” white paper from Televerde recently focused on how marketing and sales teams are working together to achieve company objectives.

B2B Sales 188

B2B Sales Customer Surveys B2B Marketing Lead Qualification 188

KoMarketing Associates

SEPTEMBER 21, 2017

The majority of respondents (65 percent) claimed that their greatest challenge in finding a B2B service is dealing with vendors/reps who are more interested in making a sale than solving their customer’s pain points. B2B Marketers and Customer Acquisition.

B to B 136

B to B Paid Search Agency Companies B2B 136

KoMarketing Associates

JANUARY 22, 2019

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true? To determine how factors, such as the sales and marketing relationship, play a role in the overall success of a business, LinkedIn recently published its “State of Sales” ebook.

Marketing Report 147

Marketing Report InsideView B2B Sales Statistics 147

KoMarketing Associates

APRIL 26, 2019

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies.

Marketing Report 127

Marketing Report Leads Lead Marketing Qualified Leads 127

KoMarketing Associates

JUNE 1, 2017

As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. When marketers were asked what they need most from sales, the top answer (30 percent) was consistent use of systems. Overcoming Sales and Marketing Alignment Obstacles. Overcoming Sales and Marketing Alignment Obstacles.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

KoMarketing Associates

JUNE 21, 2017

New research indicates that more high-performing marketers are teaming up with sales to accomplish their shared objectives. The “State of Marketing” report from Salesforce recently discovered that 91 percent of high-performing marketers agree that marketing and sales share common goals and metrics. High performers are 2.2x

Marketing Report 120

Marketing Report Planning Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Or bottom of the funnel campaigns that influence sales opportunities or keep your brand top-of-mind?

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

OCTOBER 18, 2018

But despite the proof that adding a call-to-action can boost response, it appears many B2B companies are still publishing posts without a call-to-action. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram).

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

JANUARY 17, 2017

When I think of the biggest rivalries, I think Red Sox vs. Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing. Okay, so maybe the last item in the list is a bit of an exaggeration, but it’s a fact that many companies isolate their marketing and sales teams from one another. Topic Generation.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

KoMarketing Associates

APRIL 12, 2016

When I worked in-house for a large client-facing B2B company, we often were frustrated at missteps and the lack of communication between the sales department and our department, which created marketing campaigns for clients. While I eventually left that company to work on my own, hindsight is, as always, 20/20. Set Expectations.

B2B Sales 120

B2B Sales B2B Marketing B2B Marketing Proposals 120

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. A separate “@VMwareNews” profile maintains a VMware-specific persona, allowing followers to decide what types of messages they want to receive from the company.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

MARCH 24, 2022

As B2B marketers and sales personnel look to improve their alignment, new research indicates that more marketers are now having their performance measured according to their influence on the sales pipeline. Account-based marketing (ABM) is one tactic that marketers and sales personnel agree on as beneficial.

Account Based Marketing 230

Account Based Marketing B2B Marketing B2B ABM 230

KoMarketing Associates

JANUARY 11, 2022

Dun and Bradstreet recently conducted its “8th Annual B2B Sales & Marketing Data Report,” and statistics indicated that 23% of B2B marketers believe that the cost of new martech is preventing their company from aligning their revenue teams around data. Most have 10 tools in their sales and marketing tech stack. About 45.2%

Account Based Marketing 237

Account Based Marketing ABM B2B Sales Statistics 237

KoMarketing Associates

SEPTEMBER 16, 2020

Marketers and companies are more open to doing things differently, given how different everything is. That’s a small group, but if you’re short on budget and you want to secure a few wins before you ask for more budget, picking just a few companies to start with is smart. Coordinate with Sales and Other Key Players from the Beginning.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

APRIL 8, 2020

As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company. Most respondents (46.41%) also “strongly agreed” that sales, marketing and customer success teams all share ownership for revenue growth at their company.

B2B Marketing 262

B2B Marketing B2B Differentiation Advertising Benchmark 262

KoMarketing Associates

APRIL 6, 2022

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021. This was through tactics, such as direct one-on-one communication.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

FEBRUARY 16, 2021

Other notable benefits include the ability to drive sales at the point-of-sale, increasing brand recall, and meaningful personalization. Approximately 72% of respondents stated that their company considers LBM to be “important” or “very important,” highlighting its growing significance in the industry.

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

KoMarketing Associates

NOVEMBER 9, 2021

On the customer side, most (83%) say they have made a purchase in direct response to an email they received from a company. Previous research indicated that it also remains a key driver of sales revenue. Driving Revenue Through Email Marketing. It outperformed SMS by 92% and banner ads by 39%.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

KoMarketing Associates

JUNE 2, 2021

Most marketers (69%) use it to develop more brand awareness for their company. Just 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy.

Spending 286

Spending B2B Marketing B2B Content 286

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. 71% of customers expect companies to be able to communicate with them in real-time. How can that be accomplished?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

AUGUST 13, 2019

the push to align Marketing and Sales. Of the companies using ABM, “ 45% are seeing at least double the ROI.”. Companies using ABM generate 208% more revenue for their marketing efforts. There are nearly as many ways to execute an account based marketing program as there are companies executing such programs.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

the push to align Marketing and Sales. Of the companies using ABM, “ 45% are seeing at least double the ROI.”. Companies using ABM generate 208% more revenue for their marketing efforts. There are nearly as many ways to execute an account based marketing program as there are companies executing such programs.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

JUNE 30, 2020

Dun and Bradstreet conducted its “7th Annual B2B Marketing Data Report,” and statistics showed that 100% of B2B companies that increased their investment in data quality saw overall performance gains. Approximately 94% reported that their sales and marketing performance rose as well.

Cost 230

Cost Data Hygiene Statistics Validation 230

KoMarketing Associates

JANUARY 5, 2021

The largest number of respondents (35%) believe that it is “a combination of all aspects of marketing communication (advertising, sales, direct marketing, social media , etc.).”. The majority of B2B marketers (54%) say that their company has been at least “moderately successful” with its content marketing efforts over the past 12 months.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

KoMarketing Associates

MARCH 24, 2020

However, new research shows that their marketing and sales teams are now trying to communicate this more effectively. “Purpose” was defined by the publishers as the companies’ reason for being — beyond profits — that guides its business growth and impact on society. Marketers Remain Focused on the Customer Experience.

Marketing Report 131

Marketing Report B2B Marketing B2B Custom Publishing 131

KoMarketing Associates

JANUARY 23, 2018

As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. Your company gives people the right content – relevant content – for wherever they are in the buyer’s journey.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

MAY 28, 2020

Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research. In addition, 74% claimed that their company shares values and beliefs for driving a customer-centric culture.

Marketing Report 156

Marketing Report Differentiation Statistics Custom Publishing 156

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. If you don’t have anyone to sell or market to, sales plummet. Sitelink extensions : Send users to a specific page of your site, such as a product page, sale page, or store hours.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JANUARY 9, 2020

Marketers Continue to Struggle to Align with Sales. The C-suite isn’t the only group that marketers have trouble aligning with, according to previous research – marketers often have trouble aligning with their sales counterparts as well.

Marketing Report 159

Marketing Report Advertising Benchmark Statistics Custom Publishing 159

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. 64 percent of B2B buyers want to see contact information on a vendor website home page and 52 percent expect to navigate quickly to company “about” information as well. Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

SEPTEMBER 8, 2020

After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. It offers opportunities for lead generation , sales, audience building, networking, and yes – recruitment. Do create a company page.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165