Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research. ” Hmm.

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. While nearly nine out of ten companies have resumed business travel, 28% say they are sending fewer people to events.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

markempa

MAY 30, 2017

What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What I mean by movement is that a person goes through both horizontal and vertical changes within a company. Companies are no longer the sole creators and distributors of media.

Linkedin 297

Linkedin Research Studies B2B 297

Sword and the Script | B2B

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. A well-developed story for your company communicates your organization’s purpose and articulates your value proposition and your competitive advantage. Why your company exists . So, start with why: .

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Here are three more key takeaways from the study. Per the study, 53% of respondents say they are in the market for B2B products and services. And a (small) majority are still actively buying.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.”

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Is that still the case?

Research 332

Research Paid Search Agency Case Studies Planning 332

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. And 90% trust what other customers say about a company over what the company says about itself. Source: BrightLocal. Quick Takeaways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. The 63-page study provides a wealth of insights for B2B marketers and product managers. Mismatched Content Type Priorities. .”

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. The very design of a study and the questions in the survey often reflect the company’s agenda. There are many more use cases for AI in market research. Get MarTech! In your inbox.

Marketing AI 110

Marketing AI Research Paid Search Agency Customer Surveys 110

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! You’ll also find details about which media rivals television in terms of consumption time, and you will see data that documents which lead-scoring techniques B2B companies are struggling with. Learn more.

Studies 59

Studies Research Planning Television marketing 59

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. Thought leadership can span across almost any industry, and companies big and small.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. In fact, more than one-fourth of consumers said they may boycott a company that does not make a public statement.

Studies 52

Studies Research Paid Search Agency Transparency 52

Sword and the Script | B2B

MARCH 26, 2024

This year the two companies polled 3,484 business executives globally. More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” Comment: This finding has shown up in the study in prior years as well.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 98

Research Case Studies Case Study Skype 98

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. our ongoing study of buyer behavior in the consulting industry. About the Study. Or encouraging your clients to refer you to other colleagues in their companies.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Hinge Marketing

JANUARY 29, 2020

But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. Companies today face new challenges. And only the most proactive companies will keep up with swift changes in buyer behavior. FREE Download] High Growth Study 2020: Executive Summary. What sets these companies apart?

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Contently

AUGUST 18, 2021

Judging by our research, that’s causing a problem. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. These traits are particularly important when talking about investing strategies because companies can ensure their content stands out.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Webbiquity

AUGUST 27, 2019

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

Martech

MARCH 25, 2024

Dig deeper: How one tech company is doing marketing without cookies Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 categories examined. The post Google SGE a top threat to brand and product search terms, study finds appeared first on MarTech.

Studies 79

Studies Paid Search Agency Google Product 79

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. Many B2B marketers today take full advantage of conducting brand studies.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Zoominfo

APRIL 28, 2020

Research Suggests Productivity Benefits of Working from Home. As far as overall productivity goes, there is an overwhelming amount of research that shows that, under normal circumstances, working from home increases productivity. So, what does this mean for our businesses?

Paid Search Agency 258

Paid Search Agency Product Companies Lead Ranking 258

KoMarketing Associates

JUNE 2, 2020

As more marketers turn to personalization to resonate with their target audience, new research shows that it’s already paying off for those who have implemented it into their strategies. This is not the first batch of research to suggest that marketers are shifting to personalization to enhance the overall customer experience.

ROI 156

ROI Studies Personalization Touchpoints 156

Lake One

OCTOBER 13, 2023

Introduction to Account-Based Marketing and its Benefits Account-based marketing has developed into an extensive strategy that every company wants to integrate, whether they are large giants in their space or simply hitting the ground running. Finally, and most importantly, existing account engagement surged by a whopping 220%.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Breakthroughs by Pfizer.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. I believe this shift will continue.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

ANNUITAS

JANUARY 31, 2023

A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously. The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. For me, it’s all about timing, opportunity, scale and impact.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130