Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. Feature adoption requires users to change the way they make sense of your product. Therefore, it’s important for companies to make this process as seamless as possible.

Features 156

Features Product Tips Work Management 156

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. That’s where service software and automation via AI can do a ton of heavy lifting. What is customer service software?

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Vision Edge Marketing

APRIL 12, 2022

All of these Software as a Service (SaaS) solutions have one thing common. They illustrate what is known as a product-led growth strategy (PLG). . They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Work Management 128

Work Management Marketing Management Budget Programs Software 128

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks.

Product 221

Product Work Management Marketing Management Planning 221

Lead Forensics

APRIL 11, 2024

With the use of IP tracking software, you can shed light on your unknown website visitors. That’s a big proportion of website visitors you’re missing out on – but with software from Lead Forensics , this doesn’t have to be the case. Let’s take a closer look. Uncover new leads This is what Lead Forensics is all about.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. User-friendliness should be the cornerstone of every martech product.

Work Management 112

Work Management Marketing Management Product Differentiation 112

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

TrustRadius Marketing

APRIL 1, 2021

For users looking to compare new and existing software options for their organization, reviews are your secret weapon. TrustRadius is the most trustworthy site for user reviews of business software. And the top reason buyers visit TrustRadius is to compare products ! You can use TrustRadius to easily compare software products.

Software 59

Software Product Comparison Click Rate 59

chiefmartech

OCTOBER 22, 2023

At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts?

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Lead Forensics

APRIL 11, 2024

With the use of IP tracking software, you can shed light on your unknown website visitors. That’s a big proportion of website visitors you’re missing out on – but with IP tracking software from Lead Forensics , this doesn’t have to be the case. Let’s take a closer look. Uncover new leads This is what Lead Forensics is all about.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Who uses content creation software?

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Roketto

OCTOBER 1, 2020

Ah, software marketing. As if traditional product marketing wasn’t difficult enough. There are goals to attain. Metrics to track. Target customers to pinpoint. The sheer amount of tasks and processes is enough to raise stress levels to critical levels and leave you wondering where all the time in the day has gone.

Software 94

Software Paid Search Agency Companies Marketing 94

TrustRadius Marketing

OCTOBER 19, 2022

Accounting companies of all sizes need a robust system that can manage their finances. With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Visitor Queue

FEBRUARY 18, 2024

Marketing for Software as a Service, or SaaS, companies is not easy. Without having a physical product, it can be tricky to figure out how to properly advertise your value proposition to leads. Because of this, marketers have to get a little more creative to stand out from the competition.

Paid Search Agency 82

Paid Search Agency Companies Lead Scoring Lead Ranking 82

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? To help you easily choose the right one for your eCommerce store, I tested some of the most popular personalization software for eCommerce. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

TrustRadius Marketing

OCTOBER 27, 2022

The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. Otherwise, you’re in for a messy divorce.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

Work Management 52

Work Management Marketing Management ROI Software 52

Hubspot

OCTOBER 10, 2023

As subscription-model popularity grows, it's vital for organizations to implement the right billing software to effectively manage recurring revenue. In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software? Price: Free.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Software 74

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

BenchmarkONE

DECEMBER 2, 2020

Excellent customer retention and increased revenue is the bedrock of most companies. But having reliable income from existing customers provides companies with a sense of ease that cannot be guaranteed with new sales strategies, which is why SaaS companies look to software package updates as a solid tactic to decrease churn and boost sales.

Software 72

Software Paid Search Agency Companies Churn Rate 72

The Daily Egg

JUNE 15, 2020

If you’re looking for the best time tracking software, look to Time Doctor. Time tracking software is a must have for any business. It doesn’t matter if you’re a freelancer looking to track hours for clients, or if you’re a Fortune 500 company looking into employee productivity.

Software 137

Software Best Practices Product Companies 137

ClearVoice

SEPTEMBER 22, 2023

Pioneering tech and software companies experience cutthroat competition. The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. After all, innovation thrives, and evolution is relentless in the tech space.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

chiefmartech

JULY 30, 2022

. “What is it about marketing that spawns so many software apps? ” To which software review site G2 responds in this article, “Hold my beer.” Marc Andreessen called it “software eating the world.” Software is everywhere (and, increasingly, everything is software).

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. The software Sentry sells is based on an open-source program and is itself open-source. I was just trying to look at this one product.’ What do you do without targeting data? Get MarTech!

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Some of the problems above apply when you buy and customize a third-party solution, but there may be others when you try to customize off-the-shelf software.

Work Management 115

Work Management Marketing Management Budget Programs Software 115

FMG Suite

MARCH 15, 2024

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF.,

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. 88 Acres” is the platonic ideal of a product story. Salesforce has dozens of webinars about how it uses its own products.

Press 188

Press Product Case Study Case Studies 188

Convince & Convert

MARCH 31, 2015

that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Plus, the company has a remarkable blog of their own , and the team at Buffer is widely recognized as leading the charge toward business transparency world-wide. I love them. What do you use or like?

Tools 167

Tools Product Paid Search Agency Companies 167

Martech

JULY 20, 2023

“We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” “The central thesis of our business is that effectively every company is now a technology business,” he told us. The second product is employer branding. as well as the U.K., as well as the U.K.,

Paid Search Agency 95

Paid Search Agency Companies Advertising Agencies Acquisitions 95

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. If a product solves some of your pain points well you can always complement it with others. In this guide, we go over some important pricing aspects for customer engagement software.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

TrustRadius Marketing

OCTOBER 23, 2022

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Companies often forget about team input, review sentiment, and research the vendor’s reputation. What are the Benefits of Using CRM Software? Guide for How to Pick the Best CRM Software.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Valasys

APRIL 8, 2024

In this article, we’ll delve into the advantages of utilizing API management software to drive innovation within your organization. Simplified Integration API management software simplifies the integration of diverse systems by providing a centralized interface for the efficient management and control of APIs.

API 40

API Software Allocation Analytics 40