Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Zoominfo

JANUARY 27, 2019

Word-of-mouth marketing, on the other hand, refers to marketing initiatives that actively influence and encourage word-of-mouth discussions about your brand, company, or products. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Keep reading!

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 313

Oktopost

DECEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Cidney is flipping the script on what it means to enable her team and peers to accomplish more with less – while staying sane in the process. . Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Meet Cidney.

Peer-to-peer 62

Peer-to-peer Budget Programs Transparency Ad Exchange 62

Velocity Partners

JANUARY 24, 2024

Comparing yourself to peers is a deeply ingrained human instinct. The good news is B2B companies deal in something way more tangible: actual capital. The thing B2B companies can steal from Spotify Wrapped is to build an experience that triggers the same social comparison instinct, but leverages it towards a commercial outcome.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Ranking 85

Brandpoint

JANUARY 21, 2021

James Marable is an Employer Brand Leader at Eli Lilly and Company , a pharmaceutical company headquartered in Indianapolis. The following week there was a lot of uncertainty as to what our company would do, but our CEO Dave Ricks stepped up and charted our direction as an organization. Can you walk us through last spring?

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Branding 143

Oktopost

JULY 6, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company. Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Catch all episodes here. Episode Summary.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Awario: Position your brand better What engages your social media best?

Social Media 107

Social Media Advertisements Advertising Tools 107

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

ConvertKit

MARCH 12, 2020

As a mission-driven company made up of creators ourselves, our heart is with the creator community. Today we’re launching a $50,000 fund called The Creator Fund to support creators in need during the COVID-19 pandemic. COVID-19 has already had a wide impact beyond those directly impacted by illness. Do you qualify for funds?

Peer-to-peer 145

Peer-to-peer High Quality Lead Communities Landing Pages 145

Hubspot

FEBRUARY 19, 2024

views on YouTube Pinterest searches for “primal movements” grew 120% from 2022 to 2023 The moves may look goofy, but they target muscles that we normally neglect, enhancing body awareness, agility, and a host of other benefits. We often compare elite athletes with animals: Fast like a cheetah. Strong like an ox. Agile like a hummingbird.

Trends 62

Trends Peer-to-peer Class Advertising Agencies 62

Oktopost

MARCH 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. They don’t want to hear from brands they’ve never heard of and haven’t been recommended by their peers. VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Catch all episodes here. Episode Summary.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. You know, the person who buys the products and keeps the company in business? Your company should promote your story and humble beginnings on your “About Us” page.

Storytelling 205

Storytelling Branding Brand Identity Word of Mouth 205

Zoominfo

JANUARY 27, 2019

Word-of-mouth marketing, on the other hand, refers to marketing initiatives that actively influence and encourage word-of-mouth discussions about your brand, company, or products. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Keep reading!

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

6sense

JANUARY 14, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Which brings us to sales kick-offs (or as some companies now call them, field kick-off, revenue kick-off, etc.). You’d have a better view on YouTube.

CMO 62

CMO Peer-to-peer Communities Account Based Marketing 62

Oktopost

AUGUST 3, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Whether you are a small business or a large multi-national company operating globally, risk management and compliance need a rethink when it comes to social media. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

Social Media 84

Social Media Media Peer-to-peer Transparency 84

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. And businesses recognize the power of social media in driving tangible results. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. YouTube Subscribers increased by 37%.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. Readers have high standards for thought leadership content.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Estimated reading time: 7 minutes.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

KoMarketing Associates

MAY 1, 2013

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%). YouTube (69% vs. 61%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Smart Company illustrates why this approach doesn’t work by contrasting the demographic profiles of England’s Prince Charles and rock star Ozzy Osbourne. There are some exciting predictions about what lies ahead for marketing in my news feeds these days. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. peers, prospects, partners) and help you increase thought leadership in your industry. They do not address posts made to LinkedIn company pages. The word is “LinkedIn.”. Did you answer “career”? LinkedIn = conversation.

Linkedin 105

Linkedin Peer-to-peer Branding Brand Identity 105

Sprout Social

MARCH 30, 2023

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy.

Marketing AI 120

Marketing AI Peer-to-peer Training Software 120

Exo B2B

MAY 25, 2021

To the point of becoming handicapping for companies in certain industries. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. A 43% increase over the last year certainly has an impact on business. The information overload generated by the use of social networks has reached a staggering level.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

Every company wants a band of loyal customers , but not all seemingly loyal customers actually are. In each of these cases, you’ll see repeat purchase behavior, which is great, but to get that wild brand growth that companies look for, you need true brand advocates. Brand advocates are loyalists on steroids.

Peer-to-peer 109

Peer-to-peer Branding Brand Identity Loyalty 109

Onalytica B2B

JANUARY 30, 2018

The article hones in on one company in particular, Devumi. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Do we blame Devumi and companies alike for providing such a service? 1) Peer validation authority. In every social media corner we turn, there are bots.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Convince & Convert

NOVEMBER 16, 2023

Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. I’ve been fortunate enough to be in the content world for just over a decade. I may have gotten my start in social, but I know what fed the machine. In that time, I had never been to Content Marketing World.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Hubspot

APRIL 26, 2019

Delighted customers help speed up a business' flywheel by sharing their positive experiences with friends and peers, and those word-of-mouth reviews matter most to people who are making purchasing decisions. In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

ClearVoice

MARCH 14, 2024

Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. Observers point to several reasons , and one of them is weak marketing. These are just a few examples of well-known content partnerships of the last decade. This, in turn, drives organic traffic to your website.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Optinmonster

APRIL 9, 2020

A blog post roundup offers your readers a number of your company’s best blog posts to read. Share Your YouTube Videos. Do you have a YouTube channel for your business? Are you struggling to find newsletter ideas to keep subscribers engaged? Don’t worry though, we’re here to help. Helpful Newsletter Content. How-To Guides.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

Salesforce Marketing Cloud

MARCH 7, 2023

A Salesforce Admin best understands how to make the platform work for their company’s goals. Because of our platform’s capabilities , having someone with an admin certification (more on that in a minute) can ensure the company is using the platform to its fullest potential. What does a Salesforce Administrator do?

Work Management 98

Work Management Marketing Management Peer-to-peer Customer Satisfaction 98

Webbiquity

MAY 4, 2021

The company founders came from the influencer marketing space early on. Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

6sense

OCTOBER 22, 2021

Northwestern University’s Spiegel Research Center found that an online review can increase a company’s conversion rate by as much as 270%. In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. B2B buyers are more empowered than ever.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Oktopost

SEPTEMBER 13, 2022

Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Build brand awareness: Social media is a cost-effective way to increase brand awareness for your financial services company. Social media for financial services is a rapidly growing sector. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Spiralytics

NOVEMBER 14, 2023

Their preferences will dictate the research direction and success of tech companies, making them a crucial focal point for tech marketers. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62