Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. All technology companies use this means to recruit new prospects or simply to stay engaged with their installed base. .

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Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Britton is the producer of the thought leadership marketing blog Illuminating the Future. Click and download FREE eBook from Marketo and ClickDocuments.

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Adobe Experience Cloud Blog

MARCH 30, 2020

Among the programs we are offering are: 3 Months Free of Marketo Engage & Magento Commerce: Enables brands to begin driving revenue before they start paying for their Marketo Engage, Magento Commerce, or Bizible implementations. Additional offers for SMB companies include: Acrobat PDF services: We’re?expanding

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Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

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Marketo Thought Leadership Paid Search Agency Advertising Agencies 48

Adobe Experience Cloud Blog

APRIL 6, 2020

Each year, we recognize partners that have shown exceptional leadership and growth during Marketing Nation and Magento Imagine. As we unified the Marketo and Magento partner programs with the Adobe Solution Partner Program and Adobe Exchange Partner Program, we brought our respective partner awards together as well. Akeneo : EMEA.

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ANNUITAS

NOVEMBER 16, 2020

So it is my pleasure to introduce to you six in-house experts who will be regularly posting on the ANNUITAS blog moving forward — sharing their thoughts on the most pressing practices and challenges we face in demand marketing. Expertise: Demand marketing growth and leadership. Certifications (and more!): See Anna-Claire’s posts.

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Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

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Adobe Experience Cloud Blog

JULY 26, 2019

With two inspiring keynotes and 15 in-depth breakout sessions from Marketo Engage experts and customers, attendees will be empowered to unleash their full marketing potential in 2020. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

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Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 111

Adobe Experience Cloud Blog

MARCH 11, 2015

The perfect Austin weather, thought leaders from around the globe, fantastic musical acts, and of course, the Uber pricing surges! This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo!

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Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. A Marketo Case Study. in-store purchases, event attendance, content downloads), to digital campaigns to optimize their program and spend.

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Adobe Experience Cloud Blog

MARCH 2, 2017

Author: Toby Emerson It’s a given that any company should want its customers to succeed. After all, customer success translates into company success. For example, Marketo customers don’t simply want to learn how to use our platform for the sake of being certified Marketo users. It starts with education.

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Adobe Experience Cloud Blog

JUNE 9, 2010

Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. But why is thought leadership dominating the B2B marketing world?

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Oktopost

SEPTEMBER 22, 2021

Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. He was named Top Martech Marketer to Follow in 2020, awarded Fearless Marketer of the year in 2018, and is a 2x Marketo Champion. Build a healthy LinkedIn network.

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Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Adobe Experience Cloud Blog

MARCH 25, 2020

Companies are questioning if their 8-hour workdays are still necessary and the effectiveness of shorter workday. Some companies are taking advantage of this efficiency to offer employees more personal time. Rheingans and Perpetual Guardian are great examples of companies that are rethinking their work culture.

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Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI. 3 Online-to-Offline Campaigns Made Possible with Marketo. Demand Generation. Account-Based Marketing.

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Adobe Experience Cloud Blog

MARCH 25, 2014

And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Needless to say, that shift plays right into Marketo’s hands. The same is true in business.

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Adobe Experience Cloud Blog

JULY 23, 2014

In a digital marketing age, the skills and talents that make marketers successful have shifted dramatically – leaving companies struggling to find the people they need. Today, Marketo announced that they’re standing up for the next generation of marketers. Marketing Automation'

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Adobe Experience Cloud Blog

FEBRUARY 15, 2018

Yes to showcasing our company. After all, it’s not just about reaching customers , it’s also about educating employees within your company as well. The post 5 Things Marketers Need to Know When Working With Their Legal Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

SEPTEMBER 3, 2020

Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. It’s a crucial outlook on leadership in modern business, especially for those who are looking to improve customer experiences, digitize business processes, and create better internal alignment. .

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Adobe Experience Cloud Blog

JUNE 19, 2015

So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. By using Marketo and especially our revolutionary new Ad Bridge technology, which allows marketers to personalize ads across channels.

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Adobe Experience Cloud Blog

MARCH 5, 2021

Such was P&G’s subsequent investment in radio advertising and sponsorship, it’s been said that the company effectively created daytime radio in the US. But ideas can be hard to nurture in big companies that rely solely on data because data won’t tell us if something is a good idea. Companies start with an idea.

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Forecasting Thought Leadership Custom Publishing Paid Search Agency 164

Adobe Experience Cloud Blog

OCTOBER 16, 2020

But does your company have a successful podcast? Given the time we’ve had to get to grips with these channels and formats, you’d think brands and companies would be doing a better job of using them as a marketing tool. They know audiences don’t care about your company, awards, offices, and sometimes, even the product.

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Paid Search Agency Advertising Agencies Thought Leadership Linkedin 174

Engagio

OCTOBER 11, 2021

When I first got started in software, it was at a company called e.piphany which specialized in what was then called Campaign Management. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. Check it out here.

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Adobe Experience Cloud Blog

MAY 7, 2021

Flex to the personalities and needs of your team, colleagues, and leadership. The demand for software to improve the remote working environment has never been higher, with many companies seeing a demand like never before. Easier said than done… but certainly achievable.

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Work Management Marketing Management Effectiveness Marketing & Strategy 169

Adobe Experience Cloud Blog

JUNE 11, 2021

For the 2021 Adobe Experience Maker Awards, we looked for individuals, teams, and companies that are using technology to uncover new opportunities and reimagine digital experiences. Recognizing a company that embraces a customer-first approach to elevate customer experiences to new heights. Center Parcs. Roche (nominated by 3|SHARE).

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Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. We’re excited to pioneer this integration with GE, one of today’s most innovative companies. They approached LinkedIn and Marketo to solve that problem for them. It’s been a great event so far.

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Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

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Adobe Experience Cloud Blog

JUNE 9, 2015

Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? And how do I do it when my leadership—my counterparts—are afraid of digital?”. A lot of great consumer brands have built their companies around amazing customer service (e.g. Shopping Is Shopping.

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Adobe Experience Cloud Blog

APRIL 15, 2019

Email drip campaigns are perfect for new companies with few prospects or businesses with small marketing departments. Providing thought leadership: Not quite sure what your prospects are interested in or where they are in the buying cycle? Who should be using them? Great questions! Download What Is Lead Nurturing? to learn more.

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Campaigns Thought Leadership Cross-Selling Buying Cycle 132

Adobe Experience Cloud Blog

JUNE 16, 2010

One of our recent partner additions is a company called Avitage, in Waltham, MA. Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. Many marketing thought leaders have used the expression “think like a publisher,&# and I completely agree.

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Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Outsourced marketing processes vary by company, of course. But at upstart companies, certain areas of marketing simply don’t make sense to tackle internally. Once a company knows its customers and has a plan to reach them, there’s not much to do but monitor metrics and keep the wheel straight. Automation.

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Adobe Experience Cloud Blog

JULY 21, 2015

Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world.

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Adobe Experience Cloud Blog

MAY 10, 2017

Author: Marissa Lyman A member of your public relations team just secured a killer placement for your company. Sharing stories like this over company accounts is a nice break from traditional corporate announcements and shows validation for your brand by third-party sources. Congratulations! This is big news—pun intended!

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Press Thought Leadership Marketo Advertising Agencies 133

Adobe Experience Cloud Blog

APRIL 30, 2018

Maybe company size? But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and yes, job title. Currently, the Marketo Engagement Platform manages nearly half a trillion of these interactions every year. Job titles?

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Marketing AI Campaigns Elasticity Marketo 128

Adobe Experience Cloud Blog

MAY 3, 2018

In my role at Marketo, I head up strategy and alliances, which gives me insights to all the partnerships we have across the organization, spanning technology, analytics, and consultant partners, as well as those within our Accelerate and LaunchPoint programs. For Marketo, it’s a little bit of both.

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