Zoominfo

MARCH 5, 2021

Hackers can steal personal information about your employees, customers, and vendors. When hackers maliciously hack into your system, your company pays the price. The burden of responsibility for securing the sensitive data in the CRM belongs solely to the companies who requested, or accepted, this personal data. Stay Up-to-Date.

CRM 253

CRM Lock-In Broadcasting Vendors 253

Martech

MARCH 27, 2024

The administrator should be trained by the software vendor and receive whatever support they need from your management team. Lock up your system Once that’s done, nail down which fields and screens are essential. That’s great and exciting. But there’s one thing in the way: our data. They’ll admit that. Act on that.

Marketing AI 118

Marketing AI Marketing Management Lock-In CRM 118

Biznology

NOVEMBER 1, 2021

Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. Once in place, companies avoid changing vendors as much as possible. Your vendors are already locked. It’s axiomatic that business buyers are still human, despite their buying on behalf of their companies.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Martech

JANUARY 20, 2022

The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. Peppertype.ai, for example, offers to draft content specifically for Twitter and LinkedIn as well as conventional blogs.

Lock-In 125

Lock-In Content Copywriting Vendors 125

Biznology

OCTOBER 23, 2017

If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. How can threatened publishers and media companies take back advertising, rise to leadership, and re-open their future?

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

InsightSquared

OCTOBER 4, 2019

I’m a former InsightSquared customer and I implemented ABM at my last two companies. At two of my last four companies, I’ve seen salespeople create multiple opportunities for the same deal because they didn’t want to forget to follow up. Draw up a list of all the companies that are left. These tips are mini, but mighty.

Buy 174

Buy Paid Search Agency Account Based Marketing ABM 174

Martech

NOVEMBER 17, 2022

Getting everyone in your organization to speak the same language is difficult, especially when your business terminology doesn’t match that of your key software vendors. HubSpot Payment activity is now in the activity timeline for deal, contact and company records associated with the payment. And let’s face it, they never match.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Lock-In 103

Zoominfo

MARCH 4, 2021

Hackers can steal personal information about your employees, customers, and vendors. When hackers maliciously hack into your system, your company pays the price. When the request for data is made, there is a reasonable expectation that data will be kept under lock and key. This is where the majority of your private data lives.

CRM 100

CRM Marketing Management Lock-In Broadcasting 100

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Heinz Marketing

SEPTEMBER 16, 2022

To understand why, you have a call, and they state that procurement determined your company does not meet the compliance standards needed to be an approved vendor. They compile all the legal, contractual, regulatory, strategic, and bureaucratic controls that need to exist to keep a company safe. Yikes, paperwork!

Enterprise Management 102

Enterprise Management Work Management Marketing Management Vendors 102

Navigate the Channel

MARCH 6, 2023

The way you and your company relate to the public is crucial to its success. And recognizing that your public relations efforts begin first within the walls of your company is essential. And recognizing that your public relations efforts begin first within the walls of your company is essential. Are they the general public?

Public Relations 65

Public Relations Lock-In Work Management PR 65

Salesforce Marketing Cloud

DECEMBER 5, 2023

Let’s define cybersecurity and how it works, then you’ll learn ways you can build a better digital defense within your company. Securing the future, byte by byte Get serious about cybersecurity Learn how you can safeguard your company against digital threats by ensuring your data is secure and protected first.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Martech

JANUARY 25, 2024

And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop. In my company, we spent 2023 looking for AI tools we could use to help us in our business. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts.

Marketing AI 129

Marketing AI Email Marketing Planning Work Management 129

chiefmartech

SEPTEMBER 13, 2018

They have to do with the choices a company makes about how to treat its customers. These choices are way harder than any martech integration challenges or other in-the-weeds scapegoats that companies claim hold them back from delivering better customer experiences. The irony is that this applies to martech companies themselves too.

Paid Search Agency 79

Paid Search Agency Companies Cross-Selling Lock-In 79

Biznology

AUGUST 28, 2017

The top competitors usually defeat all companies. From focusing your company on areas where Google, Facebook, and ad tech are the world’s best experts, to starting a new paradigm business then scaling it as it develops traction with consumers. Lesson for leaders. Becoming the biggest leader is hard. Why do most fail?

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Hubspot

JUNE 21, 2023

Salesperson : “Well let me ask you this — where should I go to get better educated on your company?” Prospect : “Well … there’s a section on our website with information for vendors.” Is ‘Vendor 101’ the right page?” I’ve already looked at your company, and we weren’t interested.” That means learning to be disruptive.

Vendors 74

Vendors Cross-Selling Lock-In Fulfillment 74

Martech

DECEMBER 27, 2022

Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee. That’s because the customer will change. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Enterprise Management 94

Enterprise Management Digital Experience Platform Organization Marketing Management 94

EveryoneSocial

JANUARY 28, 2020

Or maybe your company already has one in place and you want to take it to the next level. Pending your business objectives, you may only have this strategy and program in place for one or two key areas, potentially a combination, or maybe you are considering going company wide. Building company culture and employee experience.

Activities 126

Activities Enterprise Management Work Management Marketing Management 126

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Get MarTech! In your inbox. Processing.

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

LeanData

APRIL 11, 2023

Like the good friend who told you not to buy that boat, we’ve identified some pitfalls to avoid as you evaluate different vendors. Using a non-native Salesforce lead management platform puts your company and customers at risk for processing delays and API limitations. It also increases the workload related to managing the tech itself.

Marketing Management 52

Marketing Management Marketing Automation Services Lead Management Purchase 52

Martech

MAY 17, 2023

Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Ask your new vendor how other clients have handled their data migration needs. During an audit, you will likely identify a handful of tools that can be retired for various reasons.

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Tools 96

Biznology

OCTOBER 16, 2017

Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Each user’s needs and wants will decide the unlimited world they live in, no matter which vendor’s devices they use. Lesson for leaders.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. “I don’t want to be locked into a contract.” “I’m locked into a contract with a competitor.” “I’ve never heard of your company.” The key lies in having a response strategy.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

ClickZ

JUNE 2, 2020

30-second summary: Right now, companies have a critical opportunity to re-evaluate if their marketing automation stacks can keep up with their unique needs while keeping business growth in focus. Here’s how you can take an effective look now at what platforms will help your company weather a crisis and protect your growth.

Marketing Automation Services 127

Marketing Automation Services Marketing Management Marketing Automation Top of Funnel 127

ANNUITAS

OCTOBER 27, 2023

Salesforce’s longer-term vision, however, is strategic — with the company eyeing a model where AI powers a more seamless, multi-channel (and multi-persona), full journey orchestration of customer engagement. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Champion Communications

SEPTEMBER 10, 2020

CEO, Andre Hordagoda, shares with CNBC how the company is helping repurpose retail staff and stores to meet the expectations of a n increasingly digital shopping audience. How to avoid cloud vendor lock-in and take advantage of multi-cloud sourcing options . Go Instore . How COVID-19 is changing our shopping habits .

Activities 62

Activities Marketing Management Lock-In Broadcasting 62

PathFactory

APRIL 18, 2023

About PathFactory: Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer’s journey. Then, and only then, do we strategically build a plan to lock eyes with that buyer.

Advertising Agencies 52

Advertising Agencies Planning Top of Funnel Paid Search Agency 52

chiefmartech

JUNE 22, 2020

It’s just a count of martech companies, dude, arranged as clusters of logos on a slide. It’s just a count of martech companies, dude, arranged as clusters of logos on a slide. They analyzed martech, agency, and paid media companies in UK, Germany, and France. And also 12,300 paid media companies.) Excitement.

Work Management 105

Work Management Marketing Management Advertising Agencies Paid Search Agency 105

EveryoneSocial

FEBRUARY 4, 2019

Considering a social employee advocacy program for various departments or even enterprise-wide at your company? The mindset and digital shift has created more opportunities for companies to be social and enterprise-wide adoption will continue to grow. Social programs have the power to transform your entire company. But First….

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

ClickZ

SEPTEMBER 16, 2020

With such a vast array of tools, and marketing technology companies (especially the big marketing clouds) being amazingly good self-promoters, it is easy for marketers to get distracted by the latest shiny new object (i.e. Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Martech

MARCH 6, 2023

Data management solutions vendor Lotame is betting against that. “Do we become a CDP like so many other companies? Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. That was back in 2008.

Work Management 84

Work Management Marketing Management Paid Search Agency Advertising Agencies 84

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. As David said, “You see a lot of the weird, a lot of companies you’re never going to hear from again.”

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. “I don’t want to be locked into a contract.” “I’m locked into a contract with a competitor.” “I’ve never heard of your company.” The key lies in having a response strategy.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Aberdeen

OCTOBER 25, 2022

In this episode of Aberdeen’s digital series Research Meets Reality, Mike Lock sits down with Jim Rapoza , Aberdeen’s head of IT infrastructure research to discuss advice for small business as they navigate the path to modernization. What technology areas do you invest in? Who do you partner with? Increased Performance .

Small Business Marketing 40

Small Business Marketing Research Video Marketing Business 40

Madison Logic

MARCH 23, 2023

We’ll use these insights to emphasize changes and deliver recommendations that help marketers prioritize companies and content to increase engagement and conversion. Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. Why ML Insights? billion in 2021.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Biznology

DECEMBER 26, 2017

Scanned and uploaded Passports and Driver’s License , a $50 international wire from your bank (which could result in your account being closed for money laundering ), and then the constant threat of hacking, theft, market collapse, as well as the very real threat of being locked out of your own wallet forever.

Practices 187

Practices Paper Cross-Selling Lock-In 187