Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. As customers, we are constantly assaulted with commercials and marketing messages from a variety of companies. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Heinz Marketing

JULY 23, 2022

The Power of Storytelling in B2B Marketing. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers. He writes to prioritize valuable leads first, evaluate and evolve pipeline processes, and finally to utilize CRM.

Storytelling 97

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 97

Marketing Insider Group

DECEMBER 29, 2020

Companies should position themselves as thought leaders to build trust and loyalty with target audiences. If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. Top B2B Digital Marketing Trends for 2021.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Video Storytelling Tips 3.1

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. To captivate and engage the audience, focus on storytelling. Tell a story.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. Your level of commitment to becoming the leading destination of helpful insights for your audience defines your content marketing. Can you generate leads with content marketing? Hey presto, you’ve got another lead.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Find existing or create new opportunities to present social data to the larger company and/or marketing organization.

Social Media 135

Social Media ROI Media Cross-Selling 135

Seismic

MARCH 4, 2021

The best companies today are great storytellers. But before they purchase a product, buyers first engage with an organization’s brand story. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Marketing Insider Group

NOVEMBER 28, 2022

But executives in most organizations are demanding more from us. In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Lattice

MAY 31, 2016

But while its fine for people to skew more in one direction, it’s a mistake for companies to lean too far either way, as they can negatively impact their pipeline growth. At this year’s SiriusDecisions Summit , the theme focused on helping companies find the right combination of art and science to see intelligent growth within their business.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Martech

FEBRUARY 12, 2024

To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term.

Marketing Attribution 110

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 110

Marketing Insider Group

MARCH 21, 2023

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. Our team of experts knows what it takes for your company to maximize its marketing efforts.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

APRIL 15, 2024

In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Lead Generation? If demand generation catches the fish, lead generation reels them in.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Build Video Storytelling Around Emotion 3. Contents 1.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Content Standard

APRIL 23, 2024

In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. Technology is a powerful tool, but overreliance on automation can actually lead to poorly-executed personalization and an abundance of irrelevant data being used to inform decision-making.

CMO 85

CMO Enterprise Management Planning Work Management 85

Act-On

OCTOBER 11, 2023

Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. For example, at a company with a traditional, sales-led model, lifecycle marketers will usually fall under the Growth Marketing team. And the hallmark of a good marketing department is simply that it works.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Webbiquity

DECEMBER 6, 2022

Still, if that figure is even close to accurate, it shows that a substantial share of B2B marketers are missing prime opportunities to connect with prospects, create highly sharable and impactful social media content, demonstrate thought leadership, and significantly improve their visibility in organic search. The Most Useful Advice.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. Quick Takeaways: It’s a myth that successful companies should avoid stating frank opinions in their content — many major companies do. not ads), what is a lead?

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

Marketing Insider Group

JULY 23, 2015

For a company to make the transition from telling stories to creating brand experiences, they have to focus on the power of their employees to amplify the purpose and essence of the brand story. Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Citizen Storytellers.

Storytelling 100

Storytelling Work Management Lead Scoring Lead Ranking 100

Heinz Marketing

JANUARY 22, 2022

The Data Driven Future Of Storytelling. The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity. Organizations Need “Context-Managers”.

Top of Funnel 52

Top of Funnel Storytelling Funnel Advertising B2B 52

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Generate quality leads.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. Advertising is purely promotional, with your brand voice leading the way. Image: DemandMetric.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

SmartBug Media

NOVEMBER 9, 2020

Because of this, you need to figure out the key metrics for your organization that will create the most success. Naturally, as a senior living company you want your occupancy rates high, or increasing as often as possible. Setting a goal to increase new contacts (marketing qualified leads, or MQLs) is a good place to start.

Paid Search Agency 104

Paid Search Agency Marketing Qualified Leads Lead Ranking Top of Funnel 104

Salesforce Marketing Cloud

FEBRUARY 26, 2024

And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important. Many companies around the world have met this challenge by visualizing their data and uncovering valuable insights with Tableau, the world’s leading AI-powered analytics and business intelligence platform.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Marketing Insider Group

NOVEMBER 18, 2020

Ken Kaplan, Editor-in-Chief of The Forecast, focuses on topics of interest to IT influencers, company investors, tech decision-makers and people forging a career in IT. The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Marketing Insider Group

MAY 12, 2015

It’s easy to blame a company’s bad performance on the economy or competition – anything with an outside influence. But companies that consistently outperform their peers or industries have something in common: a unified purpose. How to Get Employees “Into” Your Company. People and organizations reflect their leadership.

Storytelling 100

Storytelling Brand Identity Branding Ad Building 100

Content Standard

JULY 28, 2016

Many companies die young, having never gained traction either because their entrepreneurs misunderstood or mistimed their markets, or because they could not deliver compelling new solutions that met market needs. In short, the business practices and processes that worked when their companies were small start to break.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Webbiquity

FEBRUARY 25, 2020

Digital video is effective at increasing website traffic, keeping visitors on your site longer, and generating leads. Google loves it, too: video can increase organic search traffic by as much as 157%. A key reason businesses are embracing video is its flexibility. Is your target audience horizontal (e.g, healthcare providers)?

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Enabling Employees to be Brand Storytellers People trust people. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Outreach

JANUARY 29, 2019

Why you need an army of storytellers. Getting top-level executives involved, Formstack builds a culture of storytelling, with customer-facing staff encouraged to add new stories to the library using a simple, three-step narrative framework. Put your team through storytelling bootcamp. The third can lead to a closed and won deal.

Storytelling 69

Storytelling Curation Impressions Training 69

Martech

DECEMBER 27, 2023

It’s about transforming data into narratives that capture the attention of the C-Suite, connecting the dots between marketing activities and the company’s broader goals. Poorly allocated resources Imagine putting time and money into a marketing project that doesn’t quite fit with what the company needs.

Allocation 119

Allocation Barriers Lead Scoring Lead Ranking 119