Kevin Indig

AUGUST 7, 2023

See Google or Apple, for example. G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth!

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Anything Goes Marketing

JULY 20, 2007

A site can now have multiple home pages depending on what search query was used to end up on your website. Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website).

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Blue Flame Thinking

AUGUST 5, 2021

Google “ESG investment providers,” and you’ll get millions of search results, literally! Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites. The extent of what many providers do varies dramatically.

Microsite 98

Microsite Landing Pages Paid Search Agency Marketing Report 98

SmartBug Media

AUGUST 31, 2020

When you perform a Google search for your favorite product, service, or business category (e.g., Establish Consistency Between Your Content and Landing Page. Once this content is mapped out and added to your profile page, it’s equally important to ensure that the page where users go next on your website (i.e.,

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Convert

JULY 28, 2021

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. Following Google’s improvements and developments, SEO has been becoming smarter and more mature as well. Usability is Becoming Part of SEO.

SEO 145

SEO SERP Trends Keywords 145

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. is there someone else at their company to talk to? did they eventually buy? is there something else they might purchase?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. It’s time for companies to turn to 2.0 Microsites are also powerful lead generation tools. Add this to Google Bookmarks.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Starts off with a short, broad query, scans 1st page, uses Google Instant (those search query suggestions) to dig deeper. We look at keywords that are most likely to show high page rank across various buying cycles.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

LeadSloth

AUGUST 11, 2009

They all have their pros and cons, and most companies use a combination of strategies. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. You also need a steady stream of fresh leads coming in.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Starts off with a short, broad query, scans 1st page, uses Google Instant (those search query suggestions) to dig deeper. We look at keywords that are most likely to show high page rank across various buying cycles.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

EMagine B2B Blog

DECEMBER 23, 2014

For those who have never heard of this brilliant marketing concept, Google states: “Remarketing lets you show ads to people who have visited your website or used your mobile app before. In simple terms, it gives you a second (and third and fourth ) chance to recapture the attention of a customer who has already shown interest in your company.

B2B Marketing 40

B2B Marketing Campaigns Microsite Paid Search Agency 40

Content Standard

JULY 19, 2016

Here are some ways easy ways to accomplish this: Microsites and Landing Pages. Rather than just pointing people to your website, you can try pointing them to a specific page that is only discoverable by people who have seen your print promotion. Google Voice Calling.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

SnapApp

NOVEMBER 14, 2011

In the web publishing community, Google Analytics and Webmaster tools are industry staples for beginner, intermediate, and experienced analysts. Landing Page. Generally a sales and marketing term, a landing page refers to the content that a user sees after clicking an advertisement. Microsite.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Hubspot

JULY 7, 2020

We examine how different industries, regions, and company sizes have been impacted by COVID-19, and offer suggestions for investments that make sense right now. To explore the accompanying dataset on your own, you can find our interactive microsite here. Every industry is trending above the benchmark when it comes to live chat.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

OCTOBER 24, 2012

Everyone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. Some companies just happen to have bad websites. And we all know how Google hates spam. 7) They Own Lots of Domains or Microsites. That’s web spam.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

chiefmartech

DECEMBER 19, 2016

The previous section on vertical competition looked at the explosion of new “client interfaces” — augmented reality (AR), virtual reality (VR), smartwatches, connected TVs, connected cars, connected appliances, voice-command centers like Amazon Echo and Google Home, home automation, etc. A microsite. A landing page.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

Webbiquity

JULY 10, 2018

The information architecture of your site is the flowchart or map of all your site’s pages and how they connect to or flow from one another. Most B2B websites have a few common types of pages in the main menu: information about products or services, information about the company, a contact page, and a link to the company’s blog.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Contently

JUNE 6, 2022

. “There are so many different types of pages, and people have different definitions for them and probably don’t realize it,” says Anna Hrach, a strategist at Convince and Convert and host of the Social Pros podcast. Then pick a landing page. Focus is the goal of these often short, content-light pages.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Convince & Convert

NOVEMBER 4, 2018

You can most effectively monitor conversations and stay aware of crises with a social media listening tool, but you can also monitor chatter by setting up keyword searches and Google Alerts. . Somebody sending a mean tweet or two about your company doesn’t constitute a crisis. This will stem the tide of “hey company, did you know?”

Social Media 167

Social Media Work Management Marketing Management Media 167

Albacross

JANUARY 17, 2020

Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. Albacross Because it allows us to know which companies have shown interest in our solutions & services. Airtable If you're still using Google Sheets in 2020.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Content Marketing Institute

MAY 24, 2018

HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love. If your company has a narrow, singular focus , this step is easy. You just need a landing page to gather contact details. Download pages don’t tend to rank in Google, and once your first big push is done, that’s about it.

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

Valasys

FEBRUARY 17, 2023

Over 25% of the companies fail to grow and expand. That is, 1 out of every four companies fails to grow. And with the impending recession, looming pandemic, skyrocketing inflations, competition for skilled resources, and perennial international conflicts, companies need help understanding where to focus.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Conductor

MARCH 26, 2020

You can attach files from Microsoft or Google and store all the key elements of a project where they are easily accessible to all team members. Ceros, for creating beautiful landing pages with looking at a line of code. Schema App, to make sure customers get the right info when they Google you.

Marketing Analytics Tools 64

Marketing Analytics Tools Budget Programs Work Management Marketing Management 64

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The End Of Google Search Is Near , Wednesday, July 7, 2010. Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Marketing Insider Group

FEBRUARY 28, 2013

I’m the co-founder and CTO of ion interactive , a marketing software company that provides a SaaS platform for creating and testing post-click experiences. — things like landing pages, microsites, or app-like interactions. People contend that modern marketing can be a “science.”

Planning 100

Planning Work Management B2B Thought Leadership Marketing Management 100

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. By studying the page navigation as well as page exit rates, you can make note of which pages aren’t working, and make strategic changes to the page look, content, and navigation, so that the key page becomes a better, more engaged, contribution to your solution story.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

chiefmartech

FEBRUARY 19, 2018

Auto-complete for “marketing technologist” on Google leads you to thousands and thousands of articles. In October 2014, I led a session with marketing technology executives from nine Fortune 500 companies , and I was surprised by how large — and growing! 1,918 on Indeed. 577 on Glassdoor.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Kapost

OCTOBER 31, 2016

In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

SnapApp

JUNE 2, 2017

Landing Pages. General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Add Interactive elements to your webpages like the leadership page , about us, or team page — allowing you to tell your story better and present the people behind the company in a more dynamic and active way.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Microsites (44%). Decide which platforms will work best for your company. Rely on Google Analytics to show you what works. However, 51% of businesses have no strategy in place. E-newsletters (80%). Videos (74%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Vidyard

MAY 3, 2015

How amazing would it be if a company knew exactly what you wanted without you having to ask or search? If you’re not segmenting your company’s website visitors and serving each persona custom content tailored just for them, why not? After all, video on a landing page can increase conversion by 80% !

Video Marketing 51

Video Marketing Marketing Websites Top of Funnel Marketing Analytics Tools 51