ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. With segmentation you ask “who are you” and “what are you looking for?”

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. With segmentation you ask “who are you” and “what are you looking for?”

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Salesforce Marketing Cloud

AUGUST 27, 2021

Watch how a manufacturing company utilizes out-of-the-box templates to build fast-loading landing pages and event sites with Microsites , supercharges campaign analytics with Datorama Reports for Marketing Cloud — Advanced, and modernizes the post-purchase experience with Salesforce Order Management for B2B.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

MindFire

JULY 13, 2021

How does a printer, agency, or marketing services company start — and scale — their offering? How to get better at digital if your primary focus is print & mail ( lessons from a $40 million print company that transformed to sell high-value, large-scale direct mail + digital campaigns regularly ).

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Anything Goes Marketing

JULY 20, 2007

A site can now have multiple home pages depending on what search query was used to end up on your website. Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website).

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Customer Experience Matrix

MAY 12, 2015

It’s actually a crowded space, with companies like Balihoo and MindMatrix competing aggressively for sales. MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. Landing pages must currently be built by the vendor.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now. … and more. Download all slides here.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

MindFire

MARCH 7, 2023

How does a printer, agency, or marketing services company start — and scale — their offering? Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does it work with all the other marketing services (including direct mail) they offer?

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

Blue Flame Thinking

AUGUST 5, 2021

Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites. Audiences are savvy enough to tell if ESG is just a company add-on, or if it’s a meaningful part of who they are and the experience they provide.

Microsite 98

Microsite Landing Pages Paid Search Agency Marketing Report 98

Kevin Indig

AUGUST 7, 2023

G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. Good experiences like how easy it is to read your blog articles or clarity on your landing pages leave a good impression on your audience’s minds.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

SmartBug Media

AUGUST 31, 2020

Establish Consistency Between Your Content and Landing Page. Once this content is mapped out and added to your profile page, it’s equally important to ensure that the page where users go next on your website (i.e., the landing page) is aligned with your review site profile page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

The Point

DECEMBER 16, 2013

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Webbiquity

AUGUST 18, 2020

The platform allows you to activate a community, offer viral referrals, promote giveaways, manage and onboard speakers, build landing pages for attendee registration, and report on results. HeySummit simplifies the process of producing an online summit, making it easy for your attendees to register and discover your content.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Avitage

AUGUST 7, 2013

Too many companies struggle to realize their demand management improvement expectations from investments in marketing automation. Marketing automation initiatives are often considered the next step beyond email marketing. As a result, campaign oriented thinking carries forward and limits the approach and results.

Demand 120

Demand Work Management Microsite Landing Pages 120

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

SendX

MAY 30, 2019

These were largely people who were close to us with large followings or access to companies that sent out blasts on our behalf.” Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. A landing page to collect email addresses.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Valasys

JUNE 15, 2021

Talking of post-campaign analysis, every company, agency, or brand involves in campaign analysis post-marketing campaign. It provides an overview of the company, its services, and acts as a conversion point for your prospects. To be precise with messages and objectives, various organizations tend to create a landing page or microsites.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

JUNE 15, 2021

Talking of post-campaign analysis, every company, agency, or brand involves in campaign analysis post-marketing campaign. It provides an overview of the company, its services, and acts as a conversion point for your prospects. To be precise with messages and objectives, various organizations tend to create a landing page or microsites.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. Media company Quartz recently had an interactive quiz in an email where hovering over an answer selection revealed whether it was the correct answer or not. But first things first. Interactive Email Opportunities. Add to cart.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. is there someone else at their company to talk to? did they eventually buy? is there something else they might purchase?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Launch Marketing

JANUARY 24, 2018

The company’s advanced web performance, mobile performance, cloud security and media delivery solutions are also offered through channel partnerships with other world class technology brands. The Project. Harris Sussman, Global Alliance & Partner Marketing Manager.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

Convert

JULY 28, 2021

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. Your landing page should reflect that in the most efficient way, from your copy to your CTAs. Building the True Answer Engine.

SEO 145

SEO SERP Trends Keywords 145

Customer Experience Matrix

DECEMBER 8, 2011

Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

DECEMBER 2, 2010

You have to admire a company that defines a clear strategy and methodically executes it. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. But I wouldn’t be surprised if they changed their minds.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Crimson Marketing

JULY 23, 2015

This enables the company to track Marketing’s contribution to revenue. Companies that don’t have this type of marketing system in place, find it difficult to measure marketing’s impact. In fact, most companies that use marketing automation use it as a basic email distribution system.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. It’s time for companies to turn to 2.0 Microsites are also powerful lead generation tools. So, now what? Alternatives.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Valasys

JULY 1, 2021

According to EmailMonday, 51% of companies are currently using marketing automation, and more than half of B2B companies are planning to B2B marketing automation solutions. c) Landing pages. They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

LeadSloth

AUGUST 11, 2009

They all have their pros and cons, and most companies use a combination of strategies. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. You also need a steady stream of fresh leads coming in.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Customer Experience Matrix

AUGUST 11, 2010

In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. But companies that want to integrate all their online (and ultimately offine) marketing will want to combine both sets of features. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Later stage queries: Most efficient inventory software applications, inventory software reviews, warehouse inventory software comparisons, Company X software opinions.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Later stage queries: Most efficient inventory software applications, inventory software reviews, warehouse inventory software comparisons, Company X software opinions.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

SnapApp

MAY 24, 2016

Because when your sales team is able to leverage your content and learn key insights with the engagement data that comes from it (what role they are, what they’re interested in, company size), your content becomes even more powerful as a sales tool. First things first: Let’s get on the same page about content for sales enablement.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

Anything Goes Marketing

JUNE 29, 2009

For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. Yes this method requires additional effort and yes it does mean that your data needs to be in order for it to work but it’s a proven method that brings your company closer to your prospects and customers.

Tactics 100

Tactics Automation Personalization Planning 100

SnapApp

NOVEMBER 14, 2011

Landing Page. Generally a sales and marketing term, a landing page refers to the content that a user sees after clicking an advertisement. In contrast to blog posts or substantive articles, landing page information is concise and designed for a quick-read. Microsite. Most Importantly.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48