Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Vidyard

NOVEMBER 6, 2018

94% response rates. Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! Sherlock Holmes. Cacti (or is it cactuses?). Sick rhymes. And millions of dollars in new revenue.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. By adding a highly-engaging, personalized video to sales emails, sales leaders can boost response rates by up to 8X.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Martech

JANUARY 25, 2022

But companies with the following qualities tend to get the most use out of them: Businesses with sales teams. CRM systems help these companies establish consistent processes, all the while helping them keep up with increasing quantities of client work. billion by 2028, according to Grand View Research, Inc. Click here to download!

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

Vidyard

NOVEMBER 6, 2018

94% response rates. Runners-Up: Forrester, LeadIQ. LeadIQ’s top performing sales development rep, Jeremy Leveille, recently recorded 24 custom songs and raps for targeted accounts resulting in 23 responses (that’s a 96% response rate, folks) and 17 qualified opportunities. Sherlock Holmes. Sick rhymes.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. For consumable, spreadable content without a strong sales or company spin, start with this list. And they’re right. Marketers are slaving over content today, but almost no one sees that content.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Hubspot

JANUARY 18, 2012

Source: Forrester Research) Tweet This Stat. 17) Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Source: Forrester Research) Tweet This Stat. 19) Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Source: HubSpot ) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. According to OpenView Partners, the fastest growing companies can attribute 51% of annual revenue to inside sales efforts, compared to just 16% from self-service: ( Source ). If done correctly, it can catapult the bottom line.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. times more likely to achieve strong results.

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

APRIL 27, 2020

While a few companies are experiencing accelerated growth as a result of dramatic shifts in consumer behavior, most are facing significant challenges. They remember the companies they heard from too often — and those they didn't hear from enough. And in this new environment, growth is a tough topic to broach. Image Source.

Hubspot 19

Hubspot Terms and Conditions Work Management Marketing Management 19

Vidyard

MARCH 17, 2021

Forrester Research Finds that User-Generated Video Tools Are Here to Stay . The recent report, The Forrester Tech Tide TM : Sales Technologies, Q1 2021 , examined a range of sales technologies and their ability to help organizations win, serve and retain customers. Sales Teams Realize Significant ROI from User Generated Video.

User-Generated Content 98

User-Generated Content Video Marketing Generation Forrester 98

SpotMe Blog

SEPTEMBER 22, 2022

According to our research, pharma companies spend billions on medical education events. That means a $40 billion pharma company spends at least $8 billion on the hundreds or thousands of events they run each year. . And that’s excluding all the events they co-hosted with other companies). Then, there’s Reckitt. Hybrid events.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Vidyard

MARCH 17, 2021

Forrester Research Finds that User-Generated Video Tools Are Here to Stay The use of video is certainly not new for most businesses, but the room for growth and adoption is booming. Meanwhile, their Customer Success team has seen a 75% response rate when using creative video messages to re-engage past clients.

User-Generated Content 65

User-Generated Content Video Marketing Generation Forrester 65

SpotMe Blog

JUNE 28, 2023

Webinars are engagement tools because they attract audiences to your company through the educational or informative value they offer. Monitor survey response rates and reviews to determine satisfaction and make changes to boost your webinar marketing results. What is webinar marketing? Find out why.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

The ROI Guy

MAY 4, 2006

for 2005 – this according to Forrester latest research. rd=9324 These efforts are receiving great response rates and feedback, but are point solutions to a broader messaging problem. To address this issue, technology companies are currently investing heavily in CRM – an estimated $1.5 billion in 2006, up 8% from 2005.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Hubspot

OCTOBER 10, 2017

HubSpot Research found 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals , compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps. Nine in 10 companies use two or more lead enrichment tools to learn more about prospects. Sales follow up stats.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Vidyard

FEBRUARY 18, 2021

Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. Since injecting video into their sales culture, the team at #paid has seen a 5x increase in response rates to outbound messages and a 2.5x Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Kapost

APRIL 5, 2017

According to Forrester, 74% of buyers do more than half their research online before making an offline purchase, and the Corporate Executive Board reports that 57% of executives reach a decision before they contact sales. They may not make the buying decision, but they will be responsible for renewing it.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Companies are now increasingly focused on winning larger deals at accounts in their ideal customer profile (ICP). Some companies are shifting their plans to send personal emails from a salesperson, instead of HTML emails from marketing.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Rollworks

JUNE 3, 2018

This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. It’s best suited for B2B companies selling to mid-size to enterprise-level businesses with multiple stakeholders that influence the purchase decision. Only 0.75%? Phone numbers?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Vidyard

FEBRUARY 18, 2021

Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. Consider using employees to create videos that help answer some of the most common questions that your company gets about its products.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Marketing Insider Group

JUNE 7, 2012

There are some significant forces at work that are driving many marketers to change the approach they take to marketing from an outbound push to more of an inbound pull approach: Buyers are tuning out of traditional push-based messages lowering response rates and increasing marketing costs per lead.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Companies are now increasingly focused on winning larger deals at accounts in their ideal customer profile (ICP). Some companies are shifting their plans to send personal emails from a salesperson, instead of HTML emails from marketing.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

PureB2B

NOVEMBER 29, 2016

According to Sirius Decisions , up to 85% of B2B companies have yet to use these tools to their optimum potential. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. However, marketing automation still has a long way to go as far as full adoption goes.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

According to Sirius Decisions , up to 85% of B2B companies have yet to use these tools to their optimum potential. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. However, marketing automation still has a long way to go as far as full adoption goes.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Hubspot

AUGUST 27, 2012

Source: Forrester ) Tweet This Stat! 3) 75% of B2B companies do not measure or quantify social media engagement. 17) In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. Source: MindFire ).

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Marketing Insider Group

JULY 21, 2015

Marketers are blindly shifting their ad budgets into digital ad formats that are seeing lower and lower response rates. Just 22% of consumers trust emails from companies or brands. 32% of survey participants said they trust information on company or brand Web sites. 20% said they trust emails from brands or companies.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. 1) Your Company 2.0.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40