Companies Cross-Selling Forrester Response Rate 
Martech
DECEMBER 13, 2021
But deciding whether your company needs an enterprise-level identity resolution platform calls for the same steps involved in any software adoption, starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. What is the total cost of ownership?
The Point
MAY 14, 2012
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
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Customer Experience Matrix
SEPTEMBER 1, 2010
It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid. Statistics include: • 16.5%
Marketing Insider Group
FEBRUARY 5, 2024
Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. times more likely to achieve strong results.
Vidyard
FEBRUARY 18, 2021
Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 In 2020, we saw the use of one-to-one video creation increase by 471% and expand throughout the entire sales process—including post-sales and support—as remote selling became the norm. Video Trend 4: Virtual Events and Live Video Experiences Go Mainstream 5.1 Get the Kit.
Kapost
APRIL 5, 2017
Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. They may not make the buying decision, but they will be responsible for renewing it.
Engagio
OCTOBER 13, 2020
In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Companies are now increasingly focused on winning larger deals at accounts in their ideal customer profile (ICP). Some companies are shifting their plans to send personal emails from a salesperson, instead of HTML emails from marketing.
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