Cintell

MARCH 10, 2016

90% of companies using Personas have been able to create a clearer understanding of who buyers are. 82% of companies using Personas have managed to create an improved value proposition. New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). DemandGen).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Vidyard

NOVEMBER 6, 2018

94% response rates. Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! Sherlock Holmes. Cacti (or is it cactuses?). Sick rhymes. Winner: Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

NOVEMBER 6, 2018

94% response rates. Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! We’re experiencing a CTR of 31% across our campaigns when sending personalized video emails.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

NOVEMBER 6, 2018

94% response rates. Runners-Up: Forrester, LeadIQ. We’re experiencing a CTR of 31% across our campaigns when sending personalized video emails. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages. Sherlock Holmes.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Hubspot

JANUARY 18, 2012

Source: Forrester Research) Tweet This Stat. 17) Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Source: Forrester Research) Tweet This Stat. 19) Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Source: HubSpot ) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. times more likely to achieve strong results.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Companies are now increasingly focused on winning larger deals at accounts in their ideal customer profile (ICP). Some companies are shifting their plans to send personal emails from a salesperson, instead of HTML emails from marketing.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126