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New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

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Does your organization need an identity resolution platform?

Martech

A Forrester study found that the majority of C-level executives overrate their marketing organization’s customer identity accuracy and persistence. Perhaps your organization can benefit from an identity resolution platform that can incorporate identifiers and profiles between and within these systems for consistency and accuracy.

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Campaign Makeover: Simple Changes Increase Email Response by 25 Percent

The Point

I would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. A few days later, Kevin responded with the results: “Based on your input, I made the following changes to the Forrester campaign: 1. Shortened body copy text.

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B2B Sellers Report 200%+ Increases in Performance as Use of Video in Sales Skyrockets

Vidyard

Meanwhile, sales teams at #paid, Dynamic Signal, Fresh Relevance, Modus, Woodway UK, and others have reported a staggering 200%+ increase in their response rates and/or close rates since embracing a video-first approach to sales. Of those using video, 94% report that it performs as well, if not better, than other outreach forms.

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6 Reasons Video Is A Star Player In Content Marketing

Vidyard

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. The use of video in emails has been shown to triple click-through rates, and increase response rates.

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B2B Sellers Report 200%+ Increases in Performance as Use of Video in Sales Skyrockets

Vidyard

Meanwhile, sales teams at #paid, Dynamic Signal, Fresh Relevance, Modus, Woodway UK, and others have reported a staggering 200%+ increase in their response rates and/or close rates since embracing a video-first approach to sales. Of those using video, 94% report that it performs as well, if not better, than other outreach forms.

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How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Vidyard

94% response rates. Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! Sherlock Holmes. Cacti (or is it cactuses?). Sick rhymes. Winner: Punch!