The ROI Guy

MAY 4, 2006

for 2005 – this according to Forrester latest research. rd=9324 These efforts are receiving great response rates and feedback, but are point solutions to a broader messaging problem. Unfortunately, the longer the sales cycle, the greater the chance for a “no” decision. billion in 2006, up 8% from 2005.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Larger buying committees ( 12-16 people ) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Vidyard

FEBRUARY 18, 2021

Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. Paid is Shortening Deal Cycles. Since injecting video into their sales culture, the team at #paid has seen a 5x increase in response rates to outbound messages and a 2.5x

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Larger buying committees ( 12 – 16 people) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Vidyard

FEBRUARY 18, 2021

Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. increase in the number sales opportunities they generate. How to Take Advantage of Video Trend #4 5.1.1 Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Rollworks

JUNE 3, 2018

This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. It’s best suited for B2B companies selling to mid-size to enterprise-level businesses with multiple stakeholders that influence the purchase decision. Only 0.75%? Phone numbers?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

PureB2B

NOVEMBER 29, 2016

According to Sirius Decisions , up to 85% of B2B companies have yet to use these tools to their optimum potential. Marketing and sales alignment. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Better customer relationship management.

Marketing Automation Services 66

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 66

PureB2B

NOVEMBER 29, 2016

According to Sirius Decisions , up to 85% of B2B companies have yet to use these tools to their optimum potential. Marketing and sales alignment. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Better customer relationship management.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62