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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. HIMSS Analytics.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research.

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. So why is it that so many companies shop for new customers as if they are combing every inch of the grocery store – hoping things will magically jump off the shelf and into their carts? Where are those companies located? Bigger budgets?

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50 Facts about online consumer behavior not to ignore

Biznology

81% of consumers research online before buying. ( 94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store. Research Gate ). 50% use their smartphone to look up restaurants/bars, and 31% to research or book travel. Forrester ).

Buzz 80
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Ask a Content Strategist: Why Are Brand Blogs So Ugly and Outdated?

Contently

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. One brand that does this extremely well is Marriott, with Marriott Traveler magazine. Design and UX impact read time, bounce rate, conversion rate , etc.

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8 of the Best Retail Blogs Every Retailer Should Be Reading

Hubspot

With a trusted team of staff writers and freelancers, they write heavily-researched yet easy-to-understand stories about eCommerce success stories, behavioral economics, buyer psychology, and industry data, helping you understand the industry’s best tactics and why they work. Forrester Retail. Retail Dive. Shopify Retail.

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Ask a Content Strategist: Why Are Brand Blogs So Ugly and Outdated?

Contently

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. One brand that does this extremely well is Marriott, with Marriott Traveler magazine. Design and UX impact read time, bounce rate, conversion rate , etc.