Adobe Experience Cloud Blog

MAY 22, 2017

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions. Using SEO to Increase Adoption and Retention.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Brightedge

FEBRUARY 16, 2021

For conversational queries and long-tail keywords, where prepositions like “for” and “to” are influential words, Google – or rather, BERT – will be able to understand the context of the words in your search. After BERT was released, B2C companies, including AT&T, noticed that high volume head terms helped their rankings.

Google 125

Google Long Tail Marketing Keywords FAQ 125

Brandpoint

AUGUST 20, 2018

Target long-tail keyword phrases. By targeting long-tail keyword phrases, you’re more likely to cater to a voice search audience. Conduct keyword research for long-tail phrases, and optimize your content accordingly. Related: How to Target Long-tail Keywords and Optimize for Semantic Search ].

Long Tail Marketing 54

Long Tail Marketing Optimization FAQ Content 54

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . A note in their FAQs stated they are working on adding captions. Long-term Benefits of Taking Free Content Writing Courses. Content writing also uses a lot of white space.

Course 98

Course Content FAQ Long Tail Marketing 98

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

DivvyHQ

MAY 17, 2018

There’s no question that companies must be ready as these percentages will continue to rise. Here are three ways to get started: Create Quality FAQ Pages. After you craft your content with conversational questions and long-tail keywords, focus on developing a few FAQ pages that closely link to your product, service or industry.

Activities 53

Activities Long Tail Marketing FAQ Content Marketing 53

Navigate the Channel

NOVEMBER 21, 2023

Whether it’s a product demonstration, customer testimonial, or a behind-the-scenes glimpse into the company culture, videos forge a deeper connection that goes beyond text or static images. Users are more likely to ask complete questions or use long-tail keywords. FAQs What is the significance of video marketing in 2024?

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Adobe Experience Cloud Blog

DECEMBER 15, 2016

Then, you need to expand your thinking to long-tail keywords and natural language search in order to keep up with modern search engines and user behavior. Understanding the user intent behind keywords is critical, but many companies don’t know about this strategy or don’t know how to properly focus content around user intent.

Marketing Automation Services 48

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 48

KoMarketing Associates

DECEMBER 13, 2018

Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie., what is…” or “how to…”) are particularly well-suited for top of the funnel content, like blog posts or FAQ page entries. Create a Keyword-Focused Headline. Avoid Passive Voice.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

LeadSquared

OCTOBER 24, 2013

It need not be on every page, but yes, it should be visible – in the footer or the company about page. Use the right keywords: Use Google Adwords to find long tail keywords that are less competitive and structure your content around them. Use top notch content…you cannot run away from Google for long.

FAQ 52

FAQ DMCA Webinar Metrics SEO 52

Biznology

DECEMBER 19, 2011

For example, let’s take a look at how the company website FAQ page can be turned into something much more. Depending on the nature of the business or industry, an FAQ page can be very beneficial. An FAQ page demonstrates that the business understands its target audience and wants to assist them in making their decisions.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 19, 2011

For example, let’s take a look at how the company website FAQ page can be turned into something much more. Depending on the nature of the business or industry, an FAQ page can be very beneficial. An FAQ page demonstrates that the business understands its target audience and wants to assist them in making their decisions.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

ClearVoice

AUGUST 7, 2023

Do they incorporate lists, data visualizations, or interactive FAQs? Find peripheral, long-tail topics and keywords that relate more specifically to your service and have less volume. Example: A company wants to create a 1,000-word blog on a critical topic for their business. You need to have 1,200 words. Adopt and adapt.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

TrustRadius Marketing

APRIL 1, 2021

You need to make sure your company has the best chance at being a search result for these voice search queries. For example, it can be fantastic in the generation of targeted long-tail keywords. Using long-tail keywords like “where is my business located?” In implementing your SEO plan, remember your audience.

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

Valasys

NOVEMBER 7, 2022

Include FAQs and interrogatory keywords and phrases. Thus, it is essential to amalgamate long-tailed interrogative keywords and questions in your voice SEO practices as it can help in ranking your content higher. This can be done by listing your company on Google’s My Business to acquire local traffic. The post OK Google!

SEO 40

SEO Google FAQ Keywords 40

Directive Agency

FEBRUARY 1, 2022

No matter how long-tail you get with your keyword research, it’s hard to get to a customer-led approach when you’re starting with a base keyword like “Enterprise Software For Sales Enablement.” To double down on the success, ZeroFOX implemented FAQ-Schema onto these ranking pages.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. FAQ, Q&A, and How To Verticals Debut. If you want to use SEO to help your company succeed, you need to continue to learn it.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. FAQ, Q&A, and How To Verticals Debut. If you want to use SEO to help your company succeed, you need to continue to learn it.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Method and Metric

DECEMBER 4, 2019

Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. Is it guides, blogs and FAQs or is it product listings or videos? Do they have evergreen pages, FAQs, guides, product pages, ebooks, etc. Step 3: What type of content is ranking.

Analysis 87

Analysis SERP SEO Domain 87

Buzz Marketing for Technology

JUNE 27, 2008

link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ The Long Tail: Why the Future of ResearchDocument.do?id=16465 Knowledge Management 2.0â?? Democratise the tools of production â?£

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Moz

OCTOBER 18, 2020

For local search, I’m of the opinion that Google wants to highlight popular companies from the offline world in the online world. HVAC company? The other thing that really needs to be considered is how to get customers to write about the specific services they used when working with your company. Brodie Clark : Hospitality.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Salesforce Marketing Cloud

MARCH 12, 2024

He has played a strategic role in helping small, mid-sized, and enterprise level companies boost their rankings and increase organic traffic. That’s why many businesses take a competitive approach to ecommerce SEO, targeting specific keywords and attempting to outrank similar companies in the same industry. The second position?

eCommerce 52

eCommerce Traffic Organization SEO 52

accelerate agency

MAY 24, 2023

Some essential Google Analytics reports for SEO 20 tips to improve your SEO campaigns using Google Analytics 7 SEO tracking metrics that matter FAQs What is Google Analytics? Use the email button and type in your company email. FAQs Does Google Analytics affect SEO? What is SEO Analytics Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Hubspot

OCTOBER 14, 2013

1) Long-Tail Keywords. Long-tail keywords are cool. But a long-tail keyword could be something like “inbound marketing software.”. So, if you’re using any software that’s hosted by another company and they store your information in the cloud, you’re using a SaaS product. Like I said -- cool.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

1) Long-Tail Keywords. Long-tail keywords are cool. But a long-tail keyword could be something like “inbound marketing software.”. So, if you’re using any software that’s hosted by another company and they store your information in the cloud, you’re using a SaaS product. Like I said -- cool.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Outbrain

APRIL 20, 2020

Companies use them regularly to expand their reach. Let’s say you own a cosmetics company specializing in vegan, organic products. Going back to the cosmetics company example, you may run a survey on people’s preference for organic vs. non-organic cosmetics. Developing a Buyer Persona. How will you start promoting your products?

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? When asked whether their company currently has an in-house SEO expert, 69% told us they do. Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

accelerate agency

MAY 24, 2021

Use the email button and type in your company email. If you’re sending it to someone outside your organization click admin » view » scheduled emails to ensure only those working with your company are accessing your data. Some focus on certain areas of SEO, such as targeting long-tail keywords or searching a website’s backlinks. .

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Online Marketing Institute

MARCH 21, 2011

Tweet Is your company website not doing its job — i.e. generating leads and sales? Get rid of stock images and use photos of real people — preferably from your company. If it says, “Welcome to ‘company name,’&# your site probably isn’t optimized (what you’re seeing is your Title tag).

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

seo.co

SEPTEMBER 7, 2021

This is not only confusing for readers who are used to seeing that style from you every time they hear from your company (which isn’t often!), Many companies create social media accounts just so they can share links back to their own website, but there’s more potential than that here. Use Social Media Strategically.

SEO 111

SEO Long Tail Marketing Content Keywords 111

Outgrow

OCTOBER 12, 2022

Let’s learn about the various strategies that can help you gain attention and improve your company’s performance without further ado. The percentage of companies that have a blog and report a positive ROI for inbound marketing is 79%. Long-tail Keywords and Backlinks.

Inbound Marketing 103

Inbound Marketing Webinar Metrics Paid Content Marketing Strategy 103

Single Grain

NOVEMBER 9, 2022

Because you should also focus on using long-tail keywords : 3-5-word phrases with low search volume for niche target audiences instead of mass audiences. Dive Deeper: Creating a Winning SEO Strategy for E-commerce Companies. Include an FAQs Section. All hope is not lost, though. Take Love Hair, for example.

eCommerce 115

eCommerce Traffic SEO Product 115

Single Grain

SEPTEMBER 15, 2020

Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Why You Should Use Long-Tail Keywords in Your SEO Campaign. 53% of all website traffic comes from organic search.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Hubspot

FEBRUARY 23, 2016

While Marco already had those two blogs authored by their executives, the topics those blogs covered weren't necessarily what the company's main target customers were searching for or looking to read about. Research shows that companies that published 16+ blog posts per month got almost 3.5X Implementing the Blog Strategy.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MARCH 21, 2018

This has everything to do with the search algorithms that these companies constantly change. Whenever you create content, your focus should be on the intent of your audience, not how many times you can include a keyword (whether it's long tail or short tail) in your content. How Does SEO Work?

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Single Grain

MAY 26, 2023

Semrush ) Long-tail keywords generate 3-6% more click-throughs than short-tail keywords. With long-tail keywords leading to better rankings and more traffic than their short-tail counterparts, it makes sense to focus on those 3-4 word search terms in your next round of keyword research. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140