Buzz Marketing for Technology

SEPTEMBER 23, 2008

John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months. Collaboration is nothing more than a group of people working toward a common goal – that's what Web 2.0 is all about.

Web 2.0 100

Web 2.0 Paid Search Agency Companies Generation 100

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 28, 2014

B2B companies are getting traction on social media. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page. Facebook for B2B Marketing? SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Biznology

AUGUST 2, 2013

When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. While Web 2.0 It is my premise that the full value of Web 2.0 Photo credit: Wikipedia. Such is the nature of disruptive innovation.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Marketing Insider Group

OCTOBER 27, 2011

Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 If you don’t know Kleiner Perkins, they’ve invested in some companies you may have heard of…like Facebook, Twitter, Spotify, LegalZoom and Groupon. For an overview of some of the larger themes from the Web 2.0

Web 2.0 100

Web 2.0 Trends Mobile Advertising Paid Search Agency 100

B2B Marketing Traction

JULY 11, 2011

Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? B2B marketers are interested in having a presence on Facebook and Twitter, but they have two main concerns – time and privacy. You can also view the presentation slides on Slideshare.

Twitter 100

Twitter Facebook B2B Privacy 100

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. Facebook & LinkedIn. Marketers can think of these communications as a Web 2.0

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Anything Goes Marketing

MAY 1, 2007

The discussions around web 2.0. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. strategies) affect the bottom line.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Biznology

JUNE 13, 2012

As the Facebook IPO story developed over the last few weeks, people started wondering what was real and what was just smoke and mirrors. Services like Delicious.com may be on life support after experimenting some success during the peak of the Web 2.0 Photo credit: Wikipedia. Is Pinterest a fad? The opposite is also true.

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Tomorrow People

OCTOBER 19, 2011

“There is no black magic to successfully attracting customers via the web.” “In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.” ” Malorie Lucich, Facebook Spokesperson. ” Rand Fishkin, Founder, Seomoz.

Web 2.0 120

Web 2.0 Business Emarketing Inbound Marketing 120

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. via Omaha Steaks’ Facebook. Please Support Our Sponsors.

Curation 139

Curation Skype Web 2.0 Paid Search Agency 139

Biznology

APRIL 18, 2017

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0 Edelman company. Prior to joining the team at Brain+Trust, he led U.S.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Chris Koch

JULY 10, 2009

In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Biznology

JULY 26, 2016

WordPress’s imminent update, and the woes of news publishers on Facebook. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0

PR 80

PR Web 2.0 Blogger Public Relations 80

Marketing Insider Group

AUGUST 5, 2010

Disclosure: I am a former employee of the Nielsen Company). Internet Trends From The Web 2.0 Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? That Is A Lot Of Time Spent Online Using Social Media Share Yes, that was my reaction to this online consumption study by the good folks at Nielsen.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Biznology

AUGUST 2, 2012

Along the way, Web 1.0 begat Web 2.0 Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. and the communications landscape changed forever.

Web 2.0 80

Web 2.0 Wikipedia Barriers Transparency 80

Marketing Insider Group

JANUARY 17, 2012

Meanwhile, an article in Digiday covering the IgnitionOne study also reported that another search ad company, Marin software was reporting that mobile search as a percentage of all search has doubled since the third quarter of 2010. They also reported that the decreases in time spent on the web was due to less time spent on Facebook.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Marketing Insider Group

NOVEMBER 11, 2010

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# To me this means that in many companies, we are still being asked to justify the time, budget or people required to support social media efforts. “Disclosure is the law.&#

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. IT was already on the scene with Web 2.0

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. IT was already on the scene with Web 2.0

CMO 100

CMO Web 2.0 Digg Social Networks 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. In today’s economy, many companies are limiting travel in order to save a few bucks. If you’re a manager or higher up, get others in your company to use it as well.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Anything Goes Marketing

SEPTEMBER 16, 2007

It can even be something fun like a game - anything that reflect well on your company and/or brand. It also provides a plug for Daylife - the company that built this widget. The new craze is using widgets with social media sites such as Facebook and MySpace. Tags: online marketing Web 2.0. Get your widget on!

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Buzz Marketing for Technology

JUNE 1, 2009

After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”. What are they contributing on Twitter, Facebook, and LinkedIn. Yet another use of Social Media we didn’t expect at the inception of Web 2.0. Do they have a blog? What do they say?

Social Media 100

Social Media Web 2.0 Media Sample 100

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Share your thoughts, post a comment.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JULY 1, 2010

Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? It includes an excellent overview of how to maximize your Twitter searches to identify prospects.

Social Media 100

Social Media Resources Media Web 2.0 100

Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, Companies that didnâ??t

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Marketing Insider Group

SEPTEMBER 2, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%).

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%).

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

DECEMBER 7, 2010

Brian starts by saying that “companies are not adapting quickly enough.&# In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

AUGUST 26, 2010

Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? It includes an excellent overview of how to maximize your Twitter searches to identify prospects.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

MARCH 8, 2011

Recently I saw that one of my Twitter friends Rachel Macik ( @RachelMacik ) scored a huge win for her company Atos Origin with this article coverage in the highly-coveted CIO.com media property: “ Killing Email Softly – How One Company Is Planning Its Demise.&#. My all-time favorite comic is the “How to use Facebook”.

Press 100

Press Social Media PR Media 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Next, the article suggests you use social profiles to link back to your company site or campaign landing pages. Share your thoughts, post a comment.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Our new KM Edge groups on LinkedIn and Facebook. Our Facebook group is smaller, but becoming a fan will let you access KM Edge updates directly from your Facebook account. Our Facebook group is smaller, but becoming a fan will let you access KM Edge updates directly from your Facebook account. Enterprise 2.0.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100