Customer Experience Matrix

JULY 9, 2010

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. It then presents them for manual review before being posted to a Curata Web site, which automatically adds them to appropriate indexes for future reference.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Hubspot

JULY 23, 2018

Ninety percent of marketing companies use content marketing as part of their strategy. Whether you work on a content team at your company or you’re riding solo, there are some tried-and-true habits you can adopt that will put you on the path to being a truly successful content creator. 3) Curate Content (When It Makes Sense).

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Webbiquity

APRIL 10, 2017

But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. The company offers technology, resources, and (if necessary) services for online reputation repair. RSS Readers. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” Pricing: free.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Customer Experience Matrix

DECEMBER 8, 2011

Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. The list below presents each vendor with a brief explanation of the table entries. As I wrote above, most vendors probably have most of them even though the chart doesn’t show them.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Buzz Marketing for Technology

FEBRUARY 18, 2010

A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). Share this on Facebook. My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!

Social Media 100

Social Media Digg Media RSS 100

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Convince & Convert

NOVEMBER 22, 2013

The RSS feed is: [link]. As a company that sells alcohol, Beam’s actions on social media are closely monitored. via Jim Beam Facebook. That one Instagram photo is important, but it’s not as important as guiding the storytelling for an entire brand, a whole company. Listen Now. Find us on iTunes: [link].

Skype 130

Skype Social Media Work Management Storytelling 130

Convince & Convert

SEPTEMBER 11, 2015

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. Executives who are active on social media convey that they are invested in the companies that they run.

Loyalty 163

Loyalty Twitter Branding Brand Identity 163

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you think about what content is for your company will determine how big this role is.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

NuSpark Consulting

NOVEMBER 16, 2011

Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? Same survey; companies 200-1000 employees. So the larger companies must know something.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. The company reported $9.7 The duck has 165,000 facebook fans in the US. You can follow any responses to this entry through the RSS 2.0 brand mascots are a common tool to promote your product or service. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Sprout Social

DECEMBER 27, 2016

The company that promises you 4,000 followers in an hour will not give you valuable customers. Automatically Post from RSS. Our Post via RSS feature is handy if you publish blog posts. Utilize Facebook Response Assistant. The Facebook Response Assistant can be activated in your Page’s Settings.

Social Media 76

Social Media Optimization Media RSS 76

Biznology

FEBRUARY 29, 2012

You, your company, and all your employees need to take maximum advantage of the exposure. Set up a company page, with your logo image, plus a crisp, benefit-laden company description. Here’s a typical array of business marketing objectives a company may be pursuing. Now, what about Facebook? Stand out in the crowd.

B to B 80

B to B Social Media Media Thought Leadership 80

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. allow you to create RSS feeds on specific searches. I can go on, but you get the picture.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. This presentation was a great disappointment for me, since I have read so much great stuff from his blog and was expecting a bit more depth in his presentation.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I got a couple pages worth of notes from her presentation. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

DECEMBER 8, 2017

Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, or running to a team training. But besides company software, salespeople can also download productivity, educational, travel, sales tools , and other just plain useful apps for work to optimize their time away from their desks.

Ideal Customer Profiles 101

Ideal Customer Profiles Hubspot Mobile Marketing Pricing 101

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Monitor social media discussions of your company or product in real time? Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Create video emails? Create animations? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Anything Goes Marketing

AUGUST 3, 2009

Many of these may not be worth it to you and your company but they’re good to keep in mind. They’ve leveraged Twitter to show both Twitter and non-Twitter users what people are saying about its company. You could probably create an RSS feed from this URL as well and then display this content in real time.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Marketing Insider Group

SEPTEMBER 25, 2023

Why should companies care about it in the first place? They simultaneously query multiple search engines (such as Google, Bing, and Yahoo), then present the combined results to users in a single list. RSS Feeds RSS Feeds are digital channels for distributing and subscribing to content from various websites and blogs.

Aggregators 245

Aggregators Work Management Marketing Management Service 245

Customer Experience Matrix

DECEMBER 14, 2009

If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. Spredfast's developers also recognized that large companies will have many different people working on different aspects of a project. links for each event.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Buzz Marketing for Technology

JUNE 27, 2008

t always found a lot of success, particularly for companies where Outlook isnâ??t They need to be able to post presentation materials and agendas in advance of the meeting and post meeting minutes and decisions after the meeting. MICROSOFT SUBNET: Network World presents the independent voice of Microsoft customers.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). The RSS feed is: [link]. Listen Now. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

Social Media 115

Social Media Media API Twitter 115

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Convince & Convert

DECEMBER 7, 2010

Sometimes, rather than hosting every conversation and leading every initiative, your organization or business can (and should) be simply present as a supportive participant. You’ll need some search-engine ninjas, RSS-reader Jedi masters, and Twitter superheros. Content curation.

Communities 124

Communities RSS Social Media Curation 124

The Effective Marketer

JUNE 13, 2009

We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too. Will I get sales calls from each company that is presenting a class? You can follow any responses to this entry through the RSS 2.0 What do we do with it?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

With the need to reach more prospects in varying channels, it’s imperative to have commitment from company stakeholders and decision makers. Align with company goals. By aligning digital marketing efforts with company goals, you force the marketing team to develop campaigns that will deliver to metrics important to the C-suite.

RSS 48

RSS Marketo Correlation Paper 48

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

JANUARY 10, 2010

And most importantly, use a company blog to drive real business results? operations for Econsultancy, about SEO, link building and RSS tactics for business websites and blogs. Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Paul Gillin

MARCH 10, 2011

LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Spamming isn’t a problem, particularly in the moderated groups, and there’s none of the frat boy histrionics that you find on Facebook. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B. Find People.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50