Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. 5 Examples of Phygital Marketing .

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Optinmonster

MARCH 11, 2024

Companies increase customer engagement. Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? For starters, most examples of gamification in business are interactive. Let’s look at some examples of how you can bring it into your own marketing campaigns.

Examples 102

Examples Planning Paid Search Agency Interactive Marketing 102

Oktopost

SEPTEMBER 21, 2023

Expanded reach: People follow people rather than companies. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Social Media 123

Social Media Examples Work Management Media 123

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. At a high level, here’s the scoop: With ABM, customers are treated like individual accounts even when they’re grouped as leads within the same company or vertical. What is account based marketing?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. What are some sales pitch examples based on different scenarios? A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

EveryoneSocial

JANUARY 13, 2021

Having defined company values not only benefits employee engagement and how employees interact with your organization but can influence if someone wants to support your business. Your core company values shape work culture and the business decisions your leadership teams will make. So what is the importance of defining company values?

Lead Scoring 63

Lead Scoring Lead Ranking Paid Search Agency Examples 63

Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. primary season, OpenAI became the latest company to take steps to protect voters. More attribution OpenAI is banning apps that could discourage voting — by saying a vote was meaningless, for example.

Marketing AI 114

Marketing AI Paid Search Agency Companies Amazon 114

Hubspot

JANUARY 28, 2019

Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin' Donuts. Ultimately, your company profile matters. What's a company profile? A company profile is an introduction to your business, and aims to tell an audience about your products or services.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Creativity Examples 101

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. From that point, IT can help bring the relevant information everyone needs into one place.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

The same survey showed that workers who are happy with their companies’ efforts to create a more diverse and inclusive culture are more likely to stay. Media and entertainment company Paramount Global, for example, is using data as the foundation for its newly launched diversity reporting platform.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Optinmonster

JANUARY 18, 2024

Here’s an example from Apollo.io : Lusha goes a step further. Totango’s data shows that 41% of companies offer free trials under the 30-day range. recommends that 99% of B2B SaaS companies should offer a 14-day free trial or less. Here’s an example from Stencil. However, that doesn’t mean you should follow the norm.

Conversion Rate 91

Conversion Rate Conversion Examples Marketing Analytics Tools 91

Brandpoint

APRIL 13, 2023

Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Boil your message down to a short, informal video message and let the world see it. Here’s an example from the International Center for Journalists , a nonprofit organization thanking its donors.

Social Media 118

Social Media Traffic Top of Funnel Media 118

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide? What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

BOP Design

DECEMBER 27, 2022

In this post, we look at 5 great B2B content marketing examples and what makes them stand out. Here is an example of a case study HubSpot created: [link]. While anonymous case studies are still useful, branded case studies tend to have more credibility since it’s easy to fact-check and shows how actual companies are using the platform.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! This has led to a highly competitive environment where companies compete for the same customers. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Vision6

APRIL 19, 2023

While many companies focus on acquiring new customers, they often overlook the importance of nurturing existing ones. You can establish a collective sense of pride and purpose by featuring your subscribers’ accomplishments or emphasising your company’s progress, inspiring higher engagement and devotion.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Rev

JUNE 21, 2023

In this blog post, we’ll look at some key differences between lead generation and sales prospecting, including examples to help illustrate these concepts. They may have visited your website, signed up for an email newsletter or engaged with your company on social media. How do you do that? However, it can also be time consuming.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Contently

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Best for: Companies with large audiences.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

SalesIntel

NOVEMBER 14, 2022

Not to mention that current technology makes it easier than ever to research the demographics you need to determine whether a company fits your general customer persona in the first place. It can be as simple as “what issues are your company’s biggest priority right now?” So, what about beyond that? What is a Qualifying Question.

Sales Qualified Leads 90

Sales Qualified Leads High Quality Lead Examples Best Practices 90

Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. This is a great example of building a microsite around a cause. J&J | Campaign for Nursing’s Future.

Creativity 134

Creativity Examples Content Marketing Planning 134

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. A customer journey map is a visual representation of each point of interaction your customers have with your company. What is customer journey mapping?

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

EveryoneSocial

JULY 14, 2022

In fact, companies that actively engage in social selling are 40% more likely to achieve revenue goals. We gathered several social selling examples to illustrate the power of leveraging your social networks to attract prospects and build relationships with potential customers. Take a look at the social selling examples below.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. For example, a fast food restaurant might offer to upgrade a customer’s meal to a larger size or add on additional menu items. What is an example of cross-selling? Let’s stick with the cellphone example.

Examples 126

Examples Tips Cross-Selling Bundling 126

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it?

Marketing AI 113

Marketing AI Examples Lead Scoring Lead Ranking 113

Salesforce Marketing Cloud

AUGUST 24, 2023

I’ve seen countless businesses (including enterprise companies) compile — and try to analyze — sales data in spreadsheets like this. Located within a company’s CRM or sales analytics software, it groups together related metrics for an “at a glance” look at progress toward sales goals. Fill in cell. Update column. Cross eyes.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Stevens & Tate

OCTOBER 7, 2022

The following call to action examples will give you an idea of how to create a call to action that is effective: 1. For example, you can’t just say “sign up to our newsletter,” if you don’t provide a reason for them to do so. Netlifx has a great example of this: See what’s next. Watch anywhere.

Examples 94

Examples Effectiveness Urgency Marketing Newsletter 94

Rev

APRIL 19, 2023

Cold calling techniques and examples One of the best ways to improve your cold calling success rate is to research your prospect ahead of time. For example, look up what challenges their company is currently facing or recent achievements your offer can help support. What can you do with this information? Not enough.

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. Every search query is a question that implies the need for specific information.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO Marketing Strategies Best FOMO Marketing Examples What is FOMO? Here’s a table of contents for easy navigation: What is FOMO? What is FOMO Marketing?

Examples 109

Examples Urgency Marketing Planning Trigger Marketing 109

Salesforce Marketing Cloud

DECEMBER 12, 2023

While you may have heard of customer obsession and think your company is hitting the mark, how can you be sure? “The number one priority at companies with customer-obsessed cultures is providing service and support that makes their customers successful,” said Thomas Miller , senior director of alliances for Trifecta Technologies.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59