Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. This list includes some of our own posts as well as posts from other great companies. We tried to tackle every aspect of event marketing. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Will key customers, prospects, and media be attending this trade show?

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Common Types of Hybrid Events. Trade shows. Marketing and sales events. Training seminars.

Examples 111

Examples Enterprise Management Work Management Conference 111

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. “No

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

B2B Marketing Directions

JUNE 20, 2020

In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. As a marketer, the way to support your sales team depends heavily on your job scope. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. The industry weathered 9/11, when everyone thought the trade show was a goner. Mobile, mobile everywhere.

Trade Show 163

Trade Show Product Planning Intent Data 163

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Webbiquity

SEPTEMBER 29, 2020

The Company. That is what more than four million companies and event organizers go thought every year. To generate business, companies organize summits, events, trade shows, and expos. SZ: Many times, attendees at our events convert into future customers. Year founded: January 2020.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Delivra

JANUARY 15, 2021

Content marketing is a key B2B marketing best practice both to improve your company’s SEO and to educate customers. Creating content about how to solve that problem builds trust in your product and company. Attend events. Events in your industry bring your audience together physically in one place.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. That’s why we created this guide — to equip you to leverage event marketing for your own business. Conferences.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. Create a Facebook event, LinkedIn group, and hashtags to engage potential attendees and create buzz.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Excelsior Research

MAY 24, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. It helps a company make sales and revenue; important aspects to growth, expansion, and success of your business. These teams of marketers help you create awareness and a strong community around your brand. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Excelsior Research

MAY 24, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. It helps a company make sales and revenue; important aspects to growth, expansion, and success of your business. These teams of marketers help you create awareness and a strong community around your brand. OUR CULTURE.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Customer Experience Matrix

SEPTEMBER 3, 2009

Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows.

Spending 120

Spending Media Mobile Advertising Forrester 120

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Belkins

JULY 15, 2019

However many companies lose their time and resources by looking for potential clients in the wrong place at the wrong time. By analyzing them, you outline the main things they have in common: from their geographical location, their average age, their company size, to their preferred type of enterprise software. Go after a higher value.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Paul Gillin

MAY 27, 2010

Spiceworks is a technology company that acts like a media company. The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. All comments are appreciated!

Communities 50

Communities B2B Work Management Marketing Management 50

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Live Events Won’t Roar Back.

CMO 203

CMO Gartner Budget Programs Spending 203

Hubspot

JANUARY 3, 2012

In Lead Nurturing Campaigns: Companies leveraging marketing automation tools to efficiently deploy lead nurturing campaigns are known to generate awesome results. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. What are we missing?

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Key concerns /pain points.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. These marketers responded to the surveys based on the needs they saw among their own clients. Bling it up.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Outgrow

AUGUST 11, 2021

As we started to build the ticketing solution and that became more robust and more competitive, we then started to focus on more for-profit organizations and businesses, concerts, festivals, trade shows, and the like. So one campaign that we’re particularly proud of is our event Talk Live series. Jonathan Kazarian: Yeah.

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

Marketing Insider Group

OCTOBER 22, 2019

To really understand this concept, you need to start thinking about events as another channel for your content marketing efforts , rather than as a separate type of marketing in their own right. Live events don’t have to be huge conferences or trade shows either. Quick Takeaways. Image source: [link].

Webinar Metrics 125

Webinar Metrics Planning Content Marketing Content 125

Martech

SEPTEMBER 21, 2021

Leads are captured from a variety of sources that feed the marketing automation database, including (but not limited to) website visitors, social media, paid digital campaigns, email marketing respondents, trade show attendees and purchased third-party lists. geo-fencing or beaconing) or during events.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

LEADership

AUGUST 27, 2013

In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership. IDENTIFY THE EVENT TRIGGERS.

Lead Generation 40

Lead Generation Event Marketing B2B Marketing Sales Qualified Leads 40

KoMarketing Associates

MARCH 15, 2018

B2B marketers likely sense this pressure in a unique way, as they often find they can’t utilize all of the same channels that B2C marketers use (e.g., As technology evolves, companies need to pay attention to how their industry is developing and should figure out how to best use the new and existing options they now have available.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

Sage Marketing

NOVEMBER 24, 2019

Of course, we are name-dropping just a few of the companies we know that are great at addressing individuals’ uniqueness with personalized offers. Now that we have been reminded of a few examples, let’s think about your B2B marketing. You can use geo-targeting, find people who went to one university, worked at one company, etc.

B2B Marketing 52

B2B Marketing Enterprise Management Personalization Tips 52

SpotMe Blog

MAY 4, 2021

While there are a variety of virtual events, virtual conferences include many elements of traditional conferences, and sometimes other types of virtual events. In addition to conferences, other virtual event types include: Webinars. Trade shows. This year it offers its first all-digital show. Technology.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Paul Gillin

JUNE 9, 2010

Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. Those early online outposts looked little like the Facebooks and LinkedIns of today, though. Online friends in B2B communities frequently arrange meet ups at trade shows and events.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Webbiquity

AUGUST 17, 2015

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends. A Facebook event listing can serve as an information hub for attendees.

Social Media 100

Social Media Event Marketing Social Marketing Trade Show 100