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Maximizing Your Impact: Elevate Your Trade Show Performance

Navigate the Channel

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Remember: 67% of all attendees represent a new prospect and a potential customer for exhibiting companies (and 81% of these attendees have buying authority.)

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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Guest post by Reno Macri.

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Four Trade Show Lessons from HIMSS 2021

Golden Spiral

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined.

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B2B Marketing: the end of traditional conferences and trade shows?

Exo B2B

The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. The virus has forced everyone everywhere to review all types of gatherings.

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Trade Shows Won’t Be Coming Back This Year Or Next; Innovative Event Marketing Ideas Revealed

Square 2 Marketing

I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”. If there’s a virus flare-up or a second wave in the fall, you could be saying goodbye to air travel and trade shows in 2021, too.

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Event Marketing: How a technology start-up made a trade show splash booth-free

markempa

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. Since the company first offered a behavior-data capture device seven years ago, it sold its devices through worldwide channel distribution with little branding. Following up.

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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Total reviews: 339.