Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Over at my LinkedIn newsletter , it’s the art and science of storytelling.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. This is a trend legal companies shouldn’t miss. 4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game.

Rules 91

Rules Storytelling Content Distribution 91

Contently

APRIL 20, 2021

But this isn’t another example of a financial services company co-opting a good cause to sell you things. The company doesn’t finance arctic drilling, coal-fired power plants, big tobacco, fracking, shale, or tar sands mining, among a long list of other environmental policies. “It wasn’t differentiated.

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. Advertising is purely promotional, with your brand voice leading the way. Image: DemandMetric.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

NOVEMBER 18, 2020

Ken Kaplan, Editor-in-Chief of The Forecast, focuses on topics of interest to IT influencers, company investors, tech decision-makers and people forging a career in IT. The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. They will waste development resources building technology their customers do not want.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Navigate the Channel

SEPTEMBER 29, 2023

Staying Agile Strategic leaders within a company have the ability to look beyond immediate targets and short-term objectives. Instead of responding to hot RFPs for companies that are high in demand, you can do business with a strategic partner who will provide you profits far down the line.

CMO 65

CMO Advertising Agencies B2B Storytelling 65

ClearVoice

APRIL 3, 2024

Can a blog post lead to a sale? Organic vs. paid distribution. Content strategy: Present a comprehensive plan that outlines the target audiences, types of content, and distribution channels. Link your content strategy directly to the company’s broader objectives. Content’s ROI is harder to track by itself. Absolutely!

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Zoominfo

SEPTEMBER 16, 2020

When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.). generate organic traffic vs. lead generation) and be able to measure and track the success of the content on each one. Distributing style guides provides people with a standard for all brand communications.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? This is the brand storytelling model that we now employ at Skyword. Where does it fit?

Storytelling 61

Storytelling Marketing & Strategy Marketing Strategy Brand Identity 61

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. My main responsibility is leading the studio business. Photos via Gear Patrol Studios ).

Storytelling 43

Storytelling Process Advertising Agencies Brand Identity 43

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Distribution is now the key for effective storytelling. The upshot?

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Martech

FEBRUARY 15, 2023

Shlomi Ron, founder and CEO of the Visual Storytelling Institute, first explained NFTs and crypto to MarTech almost two years ago. See “A Guide to Visual Storytelling” Part I and Part II.) Step 2: Walk Which leads to the tangible rewards Web3 must deliver. ” Dig deeper: Web 3?

Loyalty 122

Loyalty Lock-In Storytelling Ad Exchange 122

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The content is distributed via Starbucks’ own website and mobile app, as well as other online media including Mic and Upworthy, Business Insider reported.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. The upshot? To learn more, request a demo here.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Contently

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Where to increase your content spend.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

nDash

APRIL 27, 2021

One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Let’s dive into ten reasons companies need a written content strategy and four tips for developing this information. 10 Reasons Companies Need a Written Content Strategy. However, that isn’t the case.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Animalz blog

JUNE 28, 2023

Lead turning into gold, princes into frogs and all that. Sacra , a private markets research company, performs this magic daily. Because of this trend, Sacra cofounders Jan-Erik and Walter Chen noticed a demand for reliable information about private companies. Sounds like alchemy, or perhaps a fairy tale?

Research 68

Research Startups Comparison Storytelling 68

DealSignal

DECEMBER 28, 2021

These disciplines can include brand storytelling, differentiated messaging and positioning, account-based marketing, content marketing, digital marketing, lead-to-revenue processes, and the tracking of key metrics for ongoing optimization. You should also distribute this content on multiple channels, like email and social media.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Contently

OCTOBER 21, 2019

Content marketers look to the mainstream media companies for inspiration. media strategies across ideation, production, and distribution. The company found that uplifting animal videos (Dodo) and informative, emotional political videos (NowThis) connected with viewers scrolling through their social feeds.

Paid Search Agency 103

Paid Search Agency Companies Media Planning 103

Contently

MARCH 30, 2020

In the face of that uncertainty, companies are tightening their belts. Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. This is something I’ve been thinking about a lot. Take, for instance, this piece on how to write a white paper.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? If we do that, we’ll build trust, nurture leads, and have a strong pipeline when the economic landscape shifts. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Tomorrow People

MARCH 8, 2018

Content marketing is the approach of fitting your content within a structured and measurable process to create better results in attracting leads and transforming them into customers — and increasing revenue. Deliver more high quality leads for your sales teams. Deliver a consistent flow of new leads to your sales team.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Contently

JUNE 1, 2016

But BlackRock knew that in order to reach the right audience, the company needed to break down that perception and produce content that’s both readable and relatable. People leading people. The finance industry is often maligned for its cutthroat insider culture that may intimidate potential customers. ” The foundation.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Sprout Social

JULY 19, 2023

According to the Wistia 2023 State of Video Report , 42% of companies said increasing conversions in the sales cycle is a key indicator of video success. Use the power of storytelling to convert consumers into customers. Plus, if you record the webinar, you can offer the video as gated content to collect even more leads.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Vidyard

SEPTEMBER 27, 2022

Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Creation Trends by Company Size 1.5.1 Average Number of User-Generated vs. Produced Videos Per Company by Company Size 1.6

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Top Rank Marketing

JULY 12, 2023

But the reality is that technology and data will level the playing field, so a company can no longer compete on just its product features or benefits or pricing or distribution network. It leads to increased brand recognition, differentiation, customer loyalty, and ultimately having a larger market presence.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Binary Demand

MARCH 11, 2024

While some companies focus on meeting the needs of individual shoppers, others navigate the complex realm of serving companies and organizations. Beyond brand building and B2B lead generation , they are now strategic partners driving organizational growth. Today, relying solely on creative storytelling is no longer sufficient.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Brandpoint

JUNE 9, 2021

I love including quotes from experts in releases because it’s an organic way to achieve a brand mention, plus it positions the person and associated company as thought leaders. One word of caution: Avoid quoting marketing/PR leaders at the company. Keep the marketing quotes for your press releases and other outreach efforts.

Media 122

Media PR Paid Search Agency Distribution 122

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. This should not be self-serving, and stories must show humility and lead with customers first.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” With a smaller team, you can run faster, move faster, extract more value from your company, and make your competition want to follow your playbook.” So, what’s the alternative?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Binary Demand

MARCH 11, 2024

While some companies focus on meeting the needs of individual shoppers, others navigate the complex realm of serving companies and organizations. Beyond brand building and B2B lead generation , they are now strategic partners driving organizational growth. Today, relying solely on creative storytelling is no longer sufficient.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Contently

MAY 13, 2019

So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Say you’re a B2B software company, and you close 15 percent of all inbound opportunities. Say you’re a B2B software company, and you close 15 percent of all inbound opportunities.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

EveryoneSocial

MARCH 19, 2020

In a way, many companies pre-adapted by already having various communication and advocacy platforms in place. This applies to remote workers or companies who have physically distributed — and in many cases — global office locations. Staying Connected, Informed, and Productive. So what does this mean?

Social Media 87

Social Media Activities Media Distribution 87

Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. Through the company’s work and the advocacy of others, the support seems to be working. Ranked No.

Creativity 134

Creativity Examples Content Marketing Planning 134

Sprout Social

DECEMBER 20, 2022

Roughly 76% of social media users think it’s important for companies to post about their employees, and your metrics will reflect your community’s interest. In this article, we dive into how you can create your own meet the team social media posts, explain how they benefit your entire company and provide examples to inspire you.

Social Media 98

Social Media Media Work Management Distribution 98