Onalytica B2B

SEPTEMBER 15, 2017

Having a background before social media in B2B sales, business development, and marketing, I have always seen content as the ultimate “omiyage” – the Japanese souvenir that you bring back to friends when you come home from traveling. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

SEPTEMBER 21, 2017

In that role, I grew with that company’s digital marketing efforts, developing an award-winning blog, an award-winning podcast, video series, a successful influencer program, events, tons of online content, and even appeared on PBS and the Martha Stewart show. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

MAY 25, 2018

Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS?

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

APRIL 4, 2017

Fuel Lines Business Development. Fuel Lines Business Development. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below! Download The Full Report. DOWNLOAD NOW! Twitter Handle. Influencer Score. Mike_Stelzner. Social Media Examiner. GuyKawasaki. Guy Kawasaki. ChrisDucker.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

AUGUST 31, 2017

Wistia, great example of video content, about how to create great video, from a video technology company. My main focus is on speaking, helping companies define their content marketing strategy and roadmaps, and written or video content development. WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN CONTENT MARKETING?

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

JANUARY 12, 2018

The broader lens into the company and its people and process is where the compelling discussions around martech really happen. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? WHICH MARTECH INFLUENCERS INFLUENCE YOU? I love this question!

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. These things are common place now but in 2007 they were very new, and few companies were deploying them. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? Location: Bethesda, MD, USA.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

FEBRUARY 22, 2017

Develop your content marketing strategy. Content is a huge conversation starter and an opportunity to receive high levels of social media engagement, therefore, a perfect opportunity to develop relationships with influencers. “It’s easier to know what not to do when something goes wrong, than when everything goes right.”

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

DECEMBER 13, 2017

Facebook hired Mari to go on tour with the company and teach SMBs at the Boost Your Business 2015 series of events. Mari is an expert webinar leader and live webcast host, and serves as Brand Ambassador for many top companies. I specialized in e-commerce, information products, email marketing and business development coaching.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

OCTOBER 11, 2017

Most companies start out largely unaware of influencers, with little knowledge about how to engage with them (or why they would want to), whilst investing in a content and advertising-driven marketing strategy. ” Amanda Maksymiw, Content Marketing Director, Fuze.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Onalytica B2B

OCTOBER 1, 2018

Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. We started our little web design company in 2001 and shortly after launching our first site, I realized that I needed to learn digital marketing. Location: Chicago, IL. I’m not inspiring.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

JULY 26, 2018

The most alarming statistic here is that it took two weeks longer for the company to find the relevant influencers, largely due to the niche requirements from the weight loss brand. Taz Bhachoo – Business Development Director Onalytica . Seven Ways You Can Engage with Influencers ). © 2017 Onalytica Ltd. About the author.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

APRIL 5, 2018

Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

MARCH 9, 2016

In a 2015 survey Black Duck Software estimated 78% of companies are now running open source. That being said, Open Source absolutely needs more Code of Conducts, to be more inclusive, and should foster growth from new developers who are interested in contributing while continuing to support existing large contributors. DOWNLOAD NOW!

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Branding 80

Onalytica B2B

MAY 12, 2016

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. “My company, DangerKatt, focuses primarily on creating graphic novels and developing their transmedia potential.

Work Management 0

Work Management Branding Brand Identity Lead Scoring 0

Onalytica B2B

MARCH 29, 2018

I was a two-time client who saw it work so well that I wanted to join the company! WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? And in my day job I am always happy to talk with companies who want to be amazed at what a computer can do with marketing language that humans simply cannot.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

MARCH 1, 2017

With added superiority comes added pressure to deliver; senior executives will only invest their time and effort into activities that will drive results and ultimately contribute to their company’s success. 3) Improve company culture. This is most certainly the case for social media platforms outside of LinkedIn.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

MAY 16, 2018

As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. Louis Area, MO-IL, USA.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. Tim Hughes – UK Business Development Director at Oracle. Download The Full Report.

Enterprise Management 0

Enterprise Management PointClear Branding Brand Identity 0

Onalytica B2B

MARCH 2, 2016

Individuals who engage around the company or organization’s work have more power because of the human authenticity factor: See @PlanAMikeBarry or @NeilCHawkins. Written by our guest author: Andrea Learned Thought Leadership Strategist, Authentic Voice Developer at Learned On. UN Development. EcoInteractive. EcoInteractive.

Lead Scoring 100

Lead Scoring Lead Ranking Branding Brand Identity 100

Onalytica B2B

JANUARY 30, 2018

The article hones in on one company in particular, Devumi. Do we blame Devumi and companies alike for providing such a service? “Companies relying mostly on reach to determine which influencers to work with are at a gross disadvantage when it comes to finding those who are most relevant and effective.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

FEBRUARY 17, 2016

But how can companies act on these insights? First, companies have to be able to create a fundament of structured and unstructured data through data process management, combining datasets from ‘things’, touch points and external sources. ” Evan Sinar – Chief Scientist at Development Dimensions International.

Lead Ranking 50

Lead Ranking Branding Brand Identity Lead Scoring 50

Onalytica B2B

JANUARY 18, 2017

Marketers are integrating more technology thinking into their work, embracing data-driven decision-making and software-enabled capability development. ” Piyush Charkha – Audience Development at MarTech Advisor. 2017 will see some exciting new content types and channels come to the fore. ” MAPPING THE COMMUNITY.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Onalytica B2B

APRIL 18, 2016

IFGS2016 championed and celebrated the latest developments in FinTech at the historical heart of financial services: London. Manchester Growth Company. The Innovate Finance Global Summit 2016 took place on 11th April 2016. There was a series of day long sessions and key note addresses by high profile leaders and influencers.

Branding 0

Branding Brand Identity Lead Scoring Lead Ranking 0

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. Data Strategy Development, Marketing Data Science, Data Science Training. If I had to pick the top five, I guess I’d say: @codergirl_ – Laura Medalia: Software Development. I’m grateful!

Work Management 20

Work Management Marketing Management Peer-to-peer Training 20

Onalytica B2B

SEPTEMBER 16, 2015

Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

JANUARY 5, 2018

Bio: Sujan Patel is the co-founder of Web Profits , a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. I actually started in college getting some part-time work with small companies with very small budgets, doing up-work.

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138

Onalytica B2B

FEBRUARY 13, 2018

She has an upcoming book “Growth IQ: Get Smarter About Building Your Company’s Future” published by Portfolio coming out in August 2018. Over they years, that unique point of view has allowed me to develop and share future thinking which resulted in others calling me a “thought leader” and “industry expert.”

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Onalytica B2B

NOVEMBER 25, 2015

We spoke to the number 2 US influencer Michael Brenner from Marketing Insider group to get his opinion on B2B Marketing and the developments he has seen in the field: “B2B marketing used to be about cold calling, hanging banners at events, and creating stale brochures. The Conversion Company. JeffZelaya. Jeff Zelaya. Wendy Marx.

Lead Scoring 30

Lead Scoring Lead Ranking B2B Marketing PageRank 30

Onalytica B2B

AUGUST 26, 2015

Another future trend identified in the report is development within Open Educational Resources (OER), with more instructional materials available for free, and being open in terms of ownership and usage rights. I love how companies are thinking outside of the box to meet the needs of individual learners.

Lead Ranking 50

Lead Ranking PageRank Branding Brand Identity 50

Onalytica B2B

JULY 16, 2018

30% of Fortune 500 companies have made the shift to CX strategies. Organisational change and skills development. Such as Health Care consultants, FinTech keynote speakers, Politicians or Developers for example. Customers conduct a referendum on your brand everyday. Customer journey mapping.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

AUGUST 30, 2017

Bio: As an agency CEO, Lee is active developing new marketing offerings, strategy and advancing thought leadership on content marketing, influencer marketing, social media marketing, SEO, and a holistic view of customer-centric digital marketing. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

JANUARY 17, 2017

Are the influencers offline or on social media; how many of these influencer roles are focused on paying influencers or developing organic long-term relationships? If the individuals developing relationships on the front line fail to understand the value of the relationship towards the influencer then the program is destined for failure.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

MARCH 3, 2016

IBM are also developing a teaching assistant app that will plan lessons based on approved material. Apple have also acquired UK-based AI company Vocal IQ with reports suggesting that they are aiming to develop Siri further and use Vocal IQ’s speech AI software. faster at responding to inquiries. Download The Full Report.

Marketing AI 0

Marketing AI Lead Ranking Branding Brand Identity 0

Onalytica B2B

APRIL 6, 2016

Terabytes of Data) exposing an enormous web of offshore companies used to evade tax. “Information Security is one of the main challenges of the 21st Century; albeit more intensely for wealthy and developed countries, when it comes to privacy, safety of personal and professional data and infrastructure integrity. DOWNLOAD NOW!

Branding 0

Branding Brand Identity Marketing Management Lead Scoring 0

Onalytica B2B

MAY 6, 2016

This trend is set to continue as industry players take an active role in piloting, investing in, and mentoring young digital-health companies helping to bring the innovations to market needed to sustain long-term health outcomes. Fast Company. The Doctors Company. WHAT ARE THE EXPERTS SAYING? Download The Full Report.

Branding 0

Branding Brand Identity Work Management Lead Scoring 0