KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. Custom Images. Any fewer shows you don’t care about your connection with your audience.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Marketing Insider Group

MARCH 14, 2021

In a fictional world where you have unlimited time, money and resources, of course you’d want to offer your complete and undivided attention to every prospective and current customer. But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? The Personalized Sales Experience.

Marketing AI 251

Marketing AI Sales Qualified Leads High Quality Lead Process 251

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Social Media 123

Social Media Examples Work Management Media 123

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

chiefmartech

OCTOBER 22, 2023

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Think public companies with a market cap greater than $20 billion. Are these people nuts?

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. Company Size.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Optinmonster

MARCH 22, 2023

If you’re not upselling to your customers, you’re missing out on a lot of revenue. The probability of selling to an existing customer is 60-70%.” We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. What is an example of cross-selling?

Examples 122

Examples Tips Cross-Selling Bundling 122

Hubspot

SEPTEMBER 14, 2023

In this post, we’ll define what makes these two concepts so different, and outline how that can look on a day-to-day basis between managers and reps. Coaching Benefits Key Differences Between Sales Coaching and Feedback Feedback serves as a tool for communication and development, and it comes with many benefits. What is feedback?

Customer Satisfaction 70

Customer Satisfaction Organic Leads Lead Ranking Lead Scoring 70

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. That, my friends, is the essence of building your personal brand. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1.

Personalization 89

Personalization Brand Identity Branding Tips 89

Optinmonster

FEBRUARY 27, 2023

Do you want to make a welcome popup to turn new visitors into subscribers, or even loyal customers? In this guide, we’ll go over the basics of welcome popups, show you some examples, and teach you how to create your own. Think of it as the person greeting guests at the door if you had a brick and mortar store.

Examples 72

Examples Intent Click Rate eCommerce 72

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. Uncover customer needs your competitors miss: B2B Data is your friend!

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Marketing Insider Group

NOVEMBER 23, 2023

They may help you on your personal quest for content answers. Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today!

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. What is Personalized Video? What is Personalized Video? What Personalized Video Isn’t 1.1.1 Benefits of Personalized Videos 3. Personalization Methods 3.1

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. One thing is clear: Personalization works.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO Marketing Strategies Best FOMO Marketing Examples What is FOMO? Here’s a table of contents for easy navigation: What is FOMO? What is FOMO Marketing?

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Marketing Insider Group

DECEMBER 15, 2020

True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content can help to build your brand in several different ways. The more content you publish, the more exposure you give your brand. Fleshing Out Your Brand Personality.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! DiscoverOrg.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Marketing Insider Group

NOVEMBER 30, 2021

Blog introductions that directly address customer pain points make you relatable to your readers. Rather than just diving right into the ways they should do it, you can start by saying something like: “Converting customers isn’t easy,” or “Many businesses create great content but struggle to get customers to take the next step.”.

Custom Publishing 348

Custom Publishing Tactics Search Marketing Lead Ranking 348

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Conductor

FEBRUARY 22, 2022

At an SEO SaaS company. Our industry continues to see substantial growth year after year, and an increasing number of companies nationwide are recognizing the significance of SEO on their marketing initiatives. Seek out companies with dedicated SEO teams or individuals. You’d be supporting the SEO needs of other companies.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

ClearVoice

JANUARY 29, 2024

While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Consumers want authentic and personalized experiences, and enlisting the help of employees from various departments can inject a new level of vitality into your content.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Vidyard

MAY 21, 2021

Think of things like company overview videos, thought leadership content, or any kind of short “info bite”-style videos. Some examples might be links to other pieces of content, newsletter subscription forms, or links to learn more about your products. Make it easy for them and create a custom CTA that links directly to your calendar.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Only B2B

FEBRUARY 23, 2022

It is invariably said that the purchase process is now reliant on the customer. Thousands of lead generating applications are released each year, providing consumers with new opportunities to interact with companies. Despite the fact that Europe and the United States are both considered “Western,” they are vastly different.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. We’ll also see some ideas and examples to help guide yours. It's finally happened. Know exactly what you need?

Template 69

Template CMS Development Examples Marketing Proposals 69

Marketing Insider Group

APRIL 17, 2023

We know what it takes to share insight that makes a difference. SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. Outsourcing your content creation will not only help you save time, but also publish consistently and gain expert advice.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 335

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Vallence elaborates: “Our mindset shifted from being a part of the community to realizing our privilege and our influence as a publisher in that community.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Sprout Social

MARCH 21, 2022

Guides are a collection of published posts featured on your Instagram profile. In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. 6 Instagram Guide examples to elevate your brand.

Examples 103

Examples Curation Communities Ideal Customer Profiles 103

Optinmonster

FEBRUARY 27, 2023

Do you want to make a welcome popup to turn new visitors into subscribers, or even loyal customers? In this guide, we’ll go over the basics of welcome popups, show you some examples, and teach you how to create your own. Think of it as the person greeting guests at the door if you had a brick and mortar store.

Examples 52

Examples Intent Click Rate eCommerce 52

RDIGS

JUNE 13, 2023

Today content marketing has become an essential instrument for b2b companies to communicate with their audience and gain exposure in this extra-competitive environment. A B2B content marketing plan aims to get you in front of your ideal customers and help you solve their problems. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

SnapApp

FEBRUARY 28, 2018

There’s a lot wrapped up in these decisions, and the way you approach your personal branding impacts both your employer’s success and your long-term individual career trajectory. . Let’s take a deeper dive into how to shape a powerful personal brand — without selling out. . Why Personal Branding Matters. Source: Forbes.com.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Stevens & Tate

JUNE 5, 2023

People often use branding and marketing interchangeably, but the two are distinctly different. Knowing how they differ is crucial to executing specific campaigns with branding or marketing goals. It gives your business character and provides a complete narrative of what you offer your customers, why you do it, and where it leads.

Brand Identity 59

Brand Identity Branding Advertising Agencies Paid Search Agency 59

Liveintent

FEBRUARY 16, 2022

According to a recent study by McKinsey , 71 percent of consumers expect companies to deliver personalized interactions, and 76 percent get frustrated when this doesn’t happen. Consider a market like Miami, for example. With LiveIntent, advertisers can either target or suppress their existing customers in specific regions.

Relevance 71

Relevance Personalization Advertising Agencies Paid Search Agency 71

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. In this blog, we discuss the best B2B email marketing examples that you can use today! So let’s learn more about email marketing before diving into the best B2B email marketing examples! Personalized Marketing. Some B2B Email Marketing Examples.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Enterprise Management 111

Enterprise Management Paid Search Agency Planning Marketing Management 111

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. These are your “Spokes.”

SEO 52

SEO Effectiveness Paid Search Agency Companies 52