Influitive

OCTOBER 11, 2015

“Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Spiralytics

APRIL 25, 2024

Hence, SaaS companies should equally focus on reducing customer churn. How about understanding its implications to uncover the patterns, behaviors, and pain points that strengthen customer loyalty? This will improve the product and show customers that their feedback is valued and acted upon, enhancing loyalty. #4. to 3x faster.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. Gartner, How Marketers Are Adapting to Disruption During COVID-19: Findings From the 2020 Customer Loyalty and Management Marketing Poll, September 2020.). Nearly 10% of the top-earning companies in the U.S.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Sana Commerce

FEBRUARY 6, 2024

Targeted email campaigns : Segment email lists based on various criteria, such as industry, company size, past purchase behavior, or engagement level. Event promotion: For B2B e-commerce companies hosting webinars, workshops, or industry events, an ERP integration with MailChimp can promote these events to specific buyers.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Vision Edge Marketing

APRIL 9, 2024

For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount. This shift in focus translates to tangible business value, such as increased customer loyalty, referral rates , and brand preference.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Zoominfo

DECEMBER 21, 2020

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. How a company already performs in a new market. Let’s explore some examples.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Webbiquity

NOVEMBER 11, 2021

Upsell and Cross-Sell. Existing clients provide a readily available market you can further capitalize on through upselling and cross-selling. Consequently, your current clientele is ideal for testing new products, price models, or loyalty tiers. Every company in every industry can benefit from reduced complexity.

Cross-Selling 264

Cross-Selling Effectiveness B2B Acquisitions 264

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Company transformation. Build Loyalty.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Tomorrow People

MAY 30, 2022

After all, you can’t build brand loyalty if you don’t have customers. According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with. Reevaluate your organisation’s upselling and cross-selling strategies. According to Robert W.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

The Lead Agency

MAY 11, 2022

Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! They are imperative there is a critical connecting bridge between positive customer experience and customer loyalty which is achieved through customer loyalty programs. . The Importance of B2B Customer loyalty .

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. They expect to buy for their companies on their mobile phones. They have also been trained in concepts like customer management, LTV and the financial value of loyalty.

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

Vision Edge Marketing

JANUARY 30, 2024

Profitable growth is a fundamental goal for every company. Your growth strategy sets the direction for your company’s expansion and provides a roadmap for achieving its objectives. This both protects existing revenue streams and can lead to cross-selling and upselling opportunities, increasing the lifetime value of each customer.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Salesforce Marketing Cloud

JULY 18, 2022

In today’s uncertain economy, companies are seeking ways to optimize spending and do more with less. Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS). Companies in cost-saving mode often look to trim contact centers first. The good news?

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Zoominfo

FEBRUARY 18, 2021

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. Maintaining Brand Loyalty During the Pandemic. Almost 10% of the top-earning companies in the U.S.

Cross-Selling 214

Cross-Selling Loyalty Urgency Marketing Zoominfo 214

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

Trust Marketing 318

Trust Marketing WOM Marketing Budget Marketing & Strategy 318

Zoominfo

DECEMBER 21, 2020

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. How a company already performs in a new market. Let’s explore some examples.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Zoominfo

OCTOBER 28, 2020

Slack creates branded sneakers with footwear company Cole Haan. With COVID-19, B2B companies have a unique opportunity to innovate because customer needs are evolving so rapidly and moving in such unexpected directions,” management consulting firm McKinsey & Company wrote in July 2020.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Convince & Convert

APRIL 12, 2024

Gain support from leaders and cross-functional teams to become advocates for the social team Create Custom Social Team KPI’s – Create a master dashboard to house all social data. Find existing or create new opportunities to present social data to the larger company and/or marketing organization.

Social Media 135

Social Media ROI Media Cross-Selling 135

ClickDimensions

FEBRUARY 28, 2023

This in turn can then open up opportunities to cross sell and/or renew contracts, but more about that later. “Simply listening to your customers drives powerful results that will transform your business.”

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Company transformation. Offer expansion.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Vision Edge Marketing

JUNE 6, 2023

It falls on their shoulders to develop and execute the overall customer-centric growth strategy for the organization that creates sustainable revenue streams for the organization, builds brand loyalty , and gains a competitive edge in the marketplace. These numbers demonstrate the importance of CX in building customer loyalty and advocacy.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Zoominfo

FEBRUARY 10, 2021

Generally, the longer customers stay with your company, the more value they create (and larger order amounts). But if lead generation and acquisition are still necessary for your company, consider investing in self-servicing for your customers. Customer retention is an excellent method to increase customer lifetime value (CLV).

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Top Rank Marketing

OCTOBER 19, 2023

It demands that the customer is the focal point of all decisions to create satisfaction and loyalty. Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. “Customers will never love a company until the employees love it first.”

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112

Zoominfo

JULY 13, 2023

By focusing on the right metrics — such as customer loyalty ranking — sales managers can identify areas for improvement and take appropriate action. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement. Measuring progress.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

SalesGrape

DECEMBER 3, 2023

This personalized approach not only increases the chances of converting leads into customers but also helps build trust and loyalty among existing clients. Through conversations with prospects and customers, companies can gain insights into market trends, customer preferences, pain points, and competitor activities.

Telemarketing 52

Telemarketing Ideal Customer Profiles Lead Generation Effectiveness 52

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts. of companies report a gap in penetrating new business units or cross-selling/upselling.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Heinz Marketing

MAY 20, 2022

It means we need to alter the way we perceive the Customer Success function, so that we see it for what it is: a multi-purpose team that simultaneously manages the customer experience, drives customer loyalty, and fosters growth opportunities. Traditional measures such as loyalty scores (e.g., What does this mean? What does this mean?

Cross-Selling 109

Cross-Selling Work Management Marketing Management Lead Ranking 109

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.

Paid Search Agency 95

Paid Search Agency Features Personalization Ads 95

Zoominfo

MAY 20, 2021

Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations. This information can help you make strategic decisions about how you should sell to this segment and. The cross-industry average for hard bounces is 0.58%. Bounce Rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

SmartBug Media

FEBRUARY 14, 2023

Upsell and Cross-Sell Series An upsell and cross-sell series is a series of emails sent to customers to encourage them to purchase related or complementary products. Upsell and cross-sell series vary dramatically in length and content. Post-purchase emails are a great opportunity to build loyalty.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Optinmonster

APRIL 11, 2024

Example 1: The Personalized Welcome Business: You’re running a real estate company that helps people find properties on the East Coast of the US. Example 2: The Surprise Gift Business: You sell marketing and management online courses for entrepreneurs and in-house employees. Problem: Your customers are skeptical one-time buyers.

Automation 87

Automation Marketing Websites Work Management Conversion 87

Lead Forensics

APRIL 16, 2024

In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs. Up Your Upselling and Cross-Selling Game with AI (Increased Revenue per Customer) Upselling and cross-selling can be a lucrative way to increase revenue from existing customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Sharpspring

JULY 31, 2017

Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. Marketing automation leads the customer loyalty revival. What Is Customer Loyalty?

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

Scoop.it

DECEMBER 8, 2022

But here is a problem: when introducing customer engagement strategy, companies usually make a lot of mistakes. Here are seven mistakes that other companies make (and you shouldn’t). Focus on selling instead of providing value. Only when they tick the box for this task, can they make an attempt to sell more. What’s in it?

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

Zoominfo

SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. How do you engage customers and increase renewals, upsells and cross-sell opportunities? With high-quality intent data.

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

Martech

MARCH 4, 2024

By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies. By addressing these issues, businesses can improve customer retention and loyalty. Here are a few examples: 1.

Lead Ranking 86

Lead Ranking Allocation Churn Rate Lead Scoring 86