Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! Essentially, a copywriter is a content writer. A unique skillset. So, in it goes!

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Webbiquity

FEBRUARY 16, 2012

, blogging is declining among Fortune 500 companies because “Most people don’t like hard work. ” These companies are shifting efforts to “newer social media platforms.” How can you measure the effectiveness of business copywriting? How can you write copy that keeps visitors engaged on your site?

Copywriting 100

Copywriting B2B Thought Leadership Thought Leadership Curation 100

Marketing Insider Group

FEBRUARY 11, 2020

When a CMO commits herself to the company’s mission and gets in the trenches with the interns, the junior copywriters, and the mid-level managers to do the work it takes to accomplish that mission, she earns the respect of not only her direct reports but her peers as well. Study History’s Greatest Leaders. Work Alongside Your Team.

Lead Ranking 219

Lead Ranking Peer-to-peer Lead Scoring Marketing & Strategy 219

Contently

FEBRUARY 19, 2021

Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. Situated somewhere between newswires and fintech companies, Morningstar has been steadily building its reputation since 1984. Or maybe you’ll find a blog full of fun, light-hearted advice pieces.

Work Management 166

Work Management Marketing Management Business Paid Search Agency 166

BOP Design

JANUARY 4, 2022

We are unabashed proponents of content marketing as we’ve continually seen companies succeed when they follow a carefully crafted content strategy. A common misstep that we see companies make is to create a blog post that is really just a sales pitch parading around as a blog post. Read more: B2B content marketing strategies that work.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

BOP Design

JUNE 8, 2021

Thought Leadership. Thought leadership content provides fresh, new perspectives or industry insights that are valuable to professionals working in your industry. Demonstrating that your company understands your industry and your potential buyers goes a long way to build trust with your prospects and clients.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. Many companies diversify their structure by creating content teams under a demand generation function of marketing as well.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Martech

JANUARY 4, 2022

“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. It’s not transactional content, in the sense of an attempt simply to sell the consultancy’s services; it aspires to thought leadership. How was it achieved?

Organization 137

Organization Ad Building Work Management Thought Leadership 137

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. There’s a reason 68% of marketers say their company has an advocacy strategy.

Linkedin 107

Linkedin Paid Content Tips B2B Thought Leadership 107

Martech

JANUARY 30, 2023

AI-linked crypto has been surging , and Microsoft plans to invest a measly $10B in Open AI , valuing the company at a petty $29 Billion. Create thought leadership content (provides some good ideas and direction). But with ChatGPT, the AI kraken has been released. Write alternate code versions (surprisingly good).

Marketing AI 106

Marketing AI Blast Campaigns Copywriting Lead Ranking 106

Pam Didner

AUGUST 12, 2019

Thought-Leadership Messaging Template. Thought-Leadership Messaging Framework (Sample). Most importantly, customers know how you are different from the companies who offer similar products or services. Please bear in mind: Messaging is NOT copywriting. Your company may have many buyers’ personas.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Contently

FEBRUARY 19, 2021

Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. Situated somewhere between newswires and fintech companies, Morningstar has been steadily building its reputation since 1984. Or maybe you’ll find a blog full of fun, light-hearted advice pieces.

Work Management 103

Work Management Marketing Management Business Paid Search Agency 103

Tiecas

MAY 17, 2024

By mapping these needs, you’ll uncover the unique value your company offers to each persona. By addressing your audience’s specific pain points and desires, you can create a value proposition that differentiates your company and drives conversions. Our copywriting is never 100% AI-generated.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Zoominfo

SEPTEMBER 25, 2018

1. B2B Revenue Leadership. If you’re interested in B2B revenue leadership this is the show for you. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. Without further ado, let’s jump into it. The Ultimate List of Sales Podcasts. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Integrated B2B

FEBRUARY 12, 2020

Copywriting tips, a wave of ABM insights, industry-specific marketing trends, harnessing the symbiotic sales-sustainability relationship and so much more. Reimagine the way B2B companies work and reap the rewards! Regardless of the industry, many B2B companies are using content to engage their audiences.

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52

nDash

NOVEMBER 30, 2020

Business writers are incredible at taking on your company’s voice – whether that is for the consumer, executive office, or your internal staff. Additionally, they are great at writing across a variety of topics – marketing, ecommerce, reputation management, leadership and development, and much more. Area of expertise: .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

EveryoneSocial

JUNE 19, 2018

No matter what size company or what industry, your company is probably sending an internal company newsletter to all employees on a consistent basis. It’s a pretty standard practice and a great way to keep employees interested in the company content, news, etc. Your company newsletter copy is boring and not interesting.

Newsletter 63

Newsletter Paid Search Agency Companies Thought Leadership 63

Animalz blog

MAY 15, 2023

Armed with this knowledge, you can develop a thoughtful approach to AI-generated content that leverages the strengths of both humans and machines. churns out hundreds of clever copywriting ideas and creates quick blog post drafts. Writer creates content aligned with your company’s unique style guide. I could practically retire.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Circle Studio

JUNE 27, 2019

Be sure to use your website content as an opportunity to educate prospects about trends and common questions in the industry, and for those further down the sales funnel, your company, process and services. Another example audience is job seekers, who are researching companies where they would like to work. whitepapers, eBooks).

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Being an advisor to 700 companies, you can surely use his wisdom to strengthen your content efforts.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

nDash

SEPTEMBER 21, 2021

We’ve got you covered with active teachers, highly technical copywriters, and former education technology account managers. Before pivoting to writing, she worked as a enterprise account manager for a major education technology company in Edinburgh. Contact her for blogs, thought leadership pieces, case studies, and white papers.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

Content Standard

FEBRUARY 2, 2023

Use of automated content in media As mentioned above, for over a decade, large media companies have taken advantage of generative AI—both homegrown and third-party-provided—to handle rote reporting tasks. As a result, competitors put the company on blast, and, arguably, its reputation has suffered.

Marketing AI 115

Marketing AI Lead Ranking Generation Paid Search Agency 115

Adobe Experience Cloud Blog

FEBRUARY 1, 2018

One of the most effective ways to increase conversions is by changing up your copywriting. How your company can help create lifelong memories. Include high-quality images from several angles, enticing copywriting, and a clear add to cart button. Will I be happier? More confident? Take a walk in your customer’s shoes.

eCommerce 134

eCommerce Conversion Marketing & Strategy Copywriting 134

Kabbage

NOVEMBER 9, 2016

What do they talk about: B2B content that helps companies build successful sales and marketing teams. Why should I read it: TOPO is a research advisory firm that offers the latest marketing and sales insights to B2B companies that they’ve collected by helping various brands scale in a rapidly evolving landscape. Social Media Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hinge Marketing

FEBRUARY 16, 2023

From mergers and acquisitions to generational changes in leadership, it is common for professional services firms to reevaluate their brand positioning regularly. For example, how much new copywriting is needed as a part of the redesign process? Also, ask for references and check out the company’s online reputation.

CMS Development 121

CMS Development Cost Marketing Websites B2B 121

Kabbage

NOVEMBER 9, 2016

What do they talk about: B2B content that helps companies build successful sales and marketing teams. Why should I read it: TOPO is a research advisory firm that offers the latest marketing and sales insights to B2B companies that they’ve collected by helping various brands scale in a rapidly evolving landscape. Social Media Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Anyword

MARCH 9, 2022

So, if you’re a marketer, your copywriters should really know how to write Google Ads headlines. Copywriters will be doing a lot more headline creation in the near future. You can also highlight better service, special deals, market leadership, faster implementation, and so on. Headlines are very important.

Paid Search Agency 52

Paid Search Agency Google Ads Lead Ranking 52

nDash

NOVEMBER 23, 2020

I write informative articles infused with personality and a touch of humour, creating a personal connection between company and customer. Additionally, I have ghostwritten business blog posts/social copy for private clients, including entrepreneurs like Dorie Clark and companies like DoubleCheck Research. . Area of expertise: .

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

NuSpark Consulting

NOVEMBER 4, 2011

In a prophetic 1998 Fast Company article , Seth Godin (who coined the term permission marketing ) said, “We are entering an era that’s going to change the way almost everything is marketed to almost everybody.” [1]. Establish thought-leadership. Taylor, “Permission Marketing,” Fast Company, March 31, 1998. 1] William C.

Paper 100

Paper Relevance B2B Thought Leadership Thought Leadership 100

nDash

DECEMBER 14, 2020

I’ve written articles that have attracted millions of unique visitors to Fortune 500 companies, grown pageviews +607% over the course of just 10 months, and lead a team to lift organic traffic +390% in one year. I thrive at Agile companies that share these values.”. Area of expertise: Cybersecurity . Cloud migration . Mia Lewis . “Hi!

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Marketing Craftmanship

AUGUST 14, 2015

Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it involves trading currency futures or replacing car mufflers – and eventually discover that selling their product or service is neither in their wheelhouse, nor something they enjoy doing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Directive Agency

JUNE 10, 2020

How those two play together really depends on the size and scale of the SaaS company. If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. As a SaaS company, we can accumulate and analyze a lot of information.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Metadata

JUNE 16, 2021

Thought leadership articles. Because they’re able to easily weave their company’s strategic goals into the copy. .” One second ago you were flipping through your newsfeed on LinkedIn… What company is this? Conversion Copywriter, Green Light Copy. Whatever a B2B marketer writes, it’s copy. Website content.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

ClearVoice

JANUARY 14, 2021

Your revenue stream is ultimately contingent upon what your company or organization does differently for its customer base than its competitors. However that is expressed, as a value proposition, a company promise, or declarative statement , that is the thesis to which the rest of your company’s actions and messaging should refer back. .’

Marketing Websites 86

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 86

EveryoneSocial

DECEMBER 17, 2020

If you have perused the EveryoneSocial website, you’ll end up learning quite a few things about our company and product: We are a leading employee advocacy platform that keeps employees informed, creating, and sharing content — no matter where they are working. We work with some of the biggest companies in the world (i.e.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI. Prioritize SEO.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. defeat the point.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120