Companies Copywriting SME Thought Leadership 
Integrated B2B
JULY 28, 2020
When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! Essentially, a copywriter is a content writer. A unique skillset. So, in it goes!
WriteSpark
FEBRUARY 12, 2013
A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. defeat the point.
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WriteSpark
FEBRUARY 12, 2013
A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. defeat the point.
nDash
NOVEMBER 3, 2021
So how much should your company pay freelance writers for certain types of content? Whether it’s increasing brand awareness, displaying thought leadership, generating leads or improving SEO ranking, a well-written blog can make a major impact for a brand. Blog Posts. Stats : What emails have performed the best for your brand?
Tiecas
JANUARY 17, 2024
Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Across various industries where global competition is fierce, finding ways to set your company apart from competitors is crucial. It would help if you went deeper than industry classifications and company size.
BOP Design
JUNE 24, 2019
The Difference Between Copywriting & Content Marketing. First, let’s address the difference between copywriting and content marketing. Copywriting is creating marketing text that explains a particular topic. The primary goal of copywriting is to clearly explain features, benefits, and advantages. content marketing.
SmartBug Media
JULY 16, 2019
For highly technical products and services, many marketers start as neophytes , knowing less about their companies’ offerings than the people they are marketing to. Inevitably, you will need to conduct some research and maybe even seek out the help of SMEs within your organization. Understand the Product. And that’s never dull!
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