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5 keys to an effective crisis communications plan

SmartBrief - Marketing

During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. It’s easier than ever for consumers to swiftly gather and protest against companies, especially on the internet. Consider all potential scenarios Focus beyond the most obvious scenarios.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address? What are some tips to improve event marketing?

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I’m an influencer, pay me more!

Biznology

Startups are using the blockchain to protect copyright and guard against plagiarism. Doing so, he and his employer, Zeno Group (an Edelman company) are defining the next generation of Customer Service, Marketing and PR. Micro-level marketing is a big deal. So why aren’t PR people doing it yet? Like this post?

PR 80
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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. There's also a very tantalizing dinner event and tour of GM’s OnStar Command Center for  the PRSA Technology section. Case Studies.

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B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This dilemma has led me to think about how trigger events are related to one of the basic laws of physics.

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B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

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B2B Lead Generation Blog: Podcast Segment 4: Selling to BIG Companies

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company?