Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. What is hashtagging? bill.hirst. ??

Effectiveness 115

Effectiveness Social Media Paid Search Agency Viral Marketing 115

Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. I'll tell you why.

Social Media 162

Social Media Work Management Marketing Management Media 162

Outgrow

OCTOBER 7, 2021

So be innovative and don’t make everything about your products. Instead, humanize your brand and show behind-the-scenes, product launches, etc. Some of them might even agree to review your products for free! Participate in discussions and contribute to the community you actually belong to. Videos are a massive hit!

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

The Lead Agency

APRIL 14, 2024

More good news: you don’t need to hire a big production team to create video content. Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

MARCH 9, 2023

There are two main aspects of internal communication: employee engagement and internal marketing. The former is to enrich employee relations, increase their productivity and retain them, while the latter is to build more awareness about the company’s offerings among employees. Generate awareness on new products and company milestones.

Public Relations 108

Public Relations PR Thought Leadership Advertising Agencies 108

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are looking spread awareness about your brand , Facebook content has the potential to go viral. These days, internet connections are fast enough to support this type of stream, and you would be hard-pressed to come across a newer camera or phone which doesn’t capture video in 1080p.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Oktopost

SEPTEMBER 24, 2019

Share values plunge, product rollouts go poorly, and negative stories may surface and spread. Ethics, leadership, financial performance, product quality, customer service, and environmental stewardship are just a few factors that are considered. A company’s reputation is based on many factors. It has to be considered more holistically.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ad Building 84

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Planning B2B Short Video Campaigns Before you press Record, the first step is establishing clear, measurable video marketing campaign objectives. How can your business tap into B2B video?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. A recent post from YouTube's Chief Product Officer Niel Mohan mentioned that Shorts is expected to be released in the U.S.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Merchant & Brands: Businesses looking to promote their products and services.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Buffer

MAY 4, 2022

Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community. Individuals who are building in public have seen many positive returns, like finding community and gaining brand exposure. Best of all, Tumblr is free.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Sprout Social

JANUARY 12, 2022

Common examples include product recommendations, reviews and customer photos. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Blog posts , press mentions and earned media. But what about product pages? What is word of mouth marketing, anyway?

Word of Mouth 132

Word of Mouth Paid Content Conversion Work Management 132

Onalytica B2B

NOVEMBER 12, 2018

The focus for influencer marketing and employee advocacy programs in B2B tends to be more focused on industry marketing and topical thought leadership rather than brand and product marketing. Unlike B2B, B2C have an idea of the kinds of demographics they’re targeting their product to, but without the level of detail of B2B (i.e.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Spiralytics

NOVEMBER 14, 2023

Shaping technology due to being early adopters Gen Alpha’s early exposure to and immersion in technology make them poised to be influential early adopters who shape the development and direction of digital products. Climate advocates Climate change is perhaps humanity’s most pressing issue, and Gen Alpha is distinctly aware of that.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. The article received an additional boost after it was threaded in a viral Tweet explaining the GameStop phenomenon, and it’s continued to gain traction since then.

Content 126

Content Trends Social Media Eye-Tracking 126

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) Want to learn more predictions—from both the Litmus team and the email community? These might include shoppable emails, interactive surveys, product reviews, and many more.”.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

LeanData

APRIL 6, 2021

LeanData’s growth can be attributed in large part to its focus neither on what it does nor the product that it has built, but rather on an unflinching customer-centricity and looking for ways to solve customers’ most pressing needs. The growth of OpsStars. The art of the long view with customer relationships.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Management Viral Marketing Press 52

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Godspeed Spook.

Paid Search Agency 83

Paid Search Agency Advertising Agencies Social Media Classified Ads 83

Convince & Convert

JANUARY 15, 2018

In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The key phrase in the press release is that Facebook is prioritizing posts that “spark conversations and meaningful interactions among people.” Use Live Video.

Facebook 167

Facebook Word of Mouth Press Paid Search Agency 167

Valasys

AUGUST 7, 2020

Step 2: The users can begin recording by pressing and holding the record button. Instagram Reels is being used by marketers to expand their reach and build a community. Strengthen Their Community. Driving Brand Awareness by Showcasing Your Products. You can Build a Community to Create, Share and Inspire.

Planning 96

Planning Business Ideal Customer Profiles Lead Ranking 96

Buffer

MARCH 30, 2022

And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74

Hubspot

OCTOBER 16, 2019

Komen for the Cure , a leading breast cancer charity, faced the consequences of lacking a crisis communication plan in 2012. When the announcement was made by Planned Parenthood, the story went viral on social media with attacks coming from all sides. Press releases. Social media. Image source: Twitter. Speech writing.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” My expertise, however, is online community outreach and engagement. ” DIY Digital PR (Online Engagement & Blogger Outreach).

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

The Effective Marketer

JANUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. So it is no surprise that one of the principles for effective marketers has to do with productive meetings.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. User-generated content inspires your community to create and share content about your brand. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

AUGUST 20, 2018

Depending on your product, industry, and audience, you can’t always target general “happiness.” If it were between two advertisements — one that simply talked about products, and one that made you laugh or cry — which would “impress” you? Anger and passion make us stubborn … and stubbornness leads to viral content and loyal followers.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Hubspot

MAY 24, 2017

But the rules surrounding content production as well as our understanding of it as marketers has changed. These types of media are not only controlled in terms of production, they're also controlled in terms of distribution, because much of it is "gated". These days, the phrase "content is king" still holds true (to an extent).

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Brandwatch Marketing

OCTOBER 5, 2020

Create extra avenues to sell and promote your products. For example, if you sell a product or you’re a charity, you’ll have very different approaches. ProductCo sell some very famous products in physical stores. Also, don’t simply spam your followers with sales links to your products. For-profit example.

Social Media 105

Social Media Social Marketing Media Planning 105

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Do not start believing your own press clippings.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

ConvertKit

SEPTEMBER 14, 2020

So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? But this time, instead of building a persona, he built a community. And then the final one,” Srini says, “is community. The economy had just crashed.

Opinions 77

Opinions Communities Creativity Television marketing 77

markempa

DECEMBER 30, 2008

They scanned the Web, the blogosphere, online fourms, and communities to find conversations relevant to their industry and their technical audience. The team also used their blog to write stories on subjects that had the potential to go viral.     Modified press release strategy for blogger coverage.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Content Standard

JANUARY 7, 2017

From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. Cooking brands have found great success with instructional videos that showcase recipes and products.

Video Marketing 83

Video Marketing Storytelling Social Networks Paid Search Agency 83

EveryoneSocial

NOVEMBER 19, 2019

Too many times, brands that have been around for years feel they are untouchable until something happens and starts going viral online. And while you want the reputation to help stop negative press and ensure good future financials, your motivation has to be genuine for real long-term success. Impacts marketing and sales results.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62