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Understanding the Difference Between Earned, Paid, and Owned Media

SmartBug Media

In today's digital marketing landscape, it is essential to understand the difference between earned, paid, and owned media. From website content to social ads, each type of media has its own benefits, and they can be used in combination with one another to maximize effectiveness. Keep reading.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads.

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The Strategic Ensemble Behind Effective Content

ClearVoice

Content production is collaborative, not a one-person show. You need an entire crew of talented people working toward one common goal: craft clear, compelling content that achieves the desired results. The Researcher: The Backbone of Authenticity and Relevance What makes content credible and authoritative? Solid research.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever.

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How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

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The Plain-English Guide to Local PPC

Hubspot

For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery. We were so excited and immediately placed an order. Benefits of Local PPC.

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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?