Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. These types of insights can inform all content marketing. But one thing that B2B brands can capitalize on is influence.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Heidi’s writing is personal, relatable, and informative.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Buffer

APRIL 13, 2023

Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Experiment and use data to inform strategy. Soft skills include communication, creativity, collaboration, and adaptability.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Sprout Social

DECEMBER 2, 2020

Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? Social media demographics to inform your brand’s strategy in 2020. As an advertiser, you can use this information to target your message to your specific audience. How to grow your Twitter audience. 8 Steps to Get More Twitter Followers.

Social Media 125

Social Media Media Viral Marketing Demographics 125

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. YouTube is accomplishing two goals for Janet this year – bringing in sales and allowing her to build community with her customers. I've been a little looser with Twitter recently.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is a great example from managing editor Benjamin Freed on Twitter. Look at the optics.

Ethics 121

Ethics Social Media Trends Copyright 121

Sprout Social

OCTOBER 16, 2023

Engaging, entertaining posts The Index shows 68% of consumers follow brands to stay informed about new products or services, but nearly half (45%) follow brands on social because they post enjoyable, entertaining content. Today, Dyson is still known for their viral hair dryer and straightener product lines.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. Namely, in the design space, they found that there is more demand for free templates, icons, and color-combinations than for information on how to create them. Google likes articles that are fresh and new. The result?

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Sprout Social

MAY 24, 2022

Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. Petersburg College says, “The interactions between people and brands are way more informal now. So what’s next?

Social Media 130

Social Media Social Marketing Work Management Marketing Management 130

Hubspot

MARCH 26, 2019

Additionally, it's critical you format your description to ensure you put the most important information first -- as Peters advises, "The first 200 characters are above the 'more' fold on the description box, so if you want your CTA/link to be seen by the most people, keep it within the first 200 characters.". TWITTER: [link].

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

ClickZ

JUNE 15, 2023

Most of the time those who are at the very early stages of research will not only want to read the information on your blog but will appreciate that it’s there in the first place. Go through your keyword lists and identify keywords that reflect informational intent and create your blog’s editorial calendar based on those search patterns.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), ad campaigns and creator marketing activations.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

Sprout Social

JUNE 22, 2021

36% of consumers follow brands on Twitter. Why you should be on Twitter. Twitter is one of the top social media apps for brands keeping up with the latest trends and conversations relevant to their target audience. For brands, maintaining an active and responsive Twitter presence is crucial for maintaining a competitive edge.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black. million views.

Brand Identity 98

Brand Identity Branding Budget Programs Communities 98

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. Or you can download it manually here.

Social Media 126

Social Media Social Marketing Examples Planning 126

ClearVoice

FEBRUARY 2, 2024

It turns bland information into an appetizing feast that keeps your audience coming back for seconds. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business. Your content —and brand — go viral. Going viral pays.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Establish credibility and expertise Your customers are saturated with information and marketing messages, so how can you stand out in the crowd? At this point in the Web 2.0 Image sourced from pepper.io

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Buffer

JULY 5, 2022

If you’re interested in building community and establishing yourself as an expert on a certain topic, an individual newsletter may be perfect for you. Along with her journalism work, Hunter amassed a huge Twitter following by sharing her sharp commentary on the latest TV and film news and celebrity gossip. See what happens.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Social media platforms like Facebook and Twitter have millions of daily users. These are great examples of tried and tested pre-launch marketing secrets.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. What We Know About Twitter Spaces.

Social Media 98

Social Media Social Marketing Media Planning 98

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Allow entrants to login to your contest via Facebook or Twitter.

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Millennials prefer to stay up to date on current events and happenings via Twitter. If you’re using Facebook, Twitter, Instagram, or YouTube, we recommend taking a look at SmashBalloon.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. A great tool for sharing useful information. Find Communities for Your Target Demographics. Look for blogs, forums, or any type of online community where your target demographics gather.

Paid Content 117

Paid Content Traffic RSS Blogger 117

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! Granted, goofiness and viral challenges might not be your brand’s bag, and that’s OK! But by the numbers , TikTok may surprise you. While Gen Z does represent 44.6%

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

ClearVoice

FEBRUARY 1, 2022

We're featuring 12 phenomenal Black Creators that will inspire, inform, or spark change in the way we think collectively. These are 12 Black Creators who spark change both within their digital communities and around the world. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). These platforms allow for marketers to target their content to the right organisations and job titles. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Stevens & Tate

FEBRUARY 1, 2021

The marketing make or break for a senior living community, for example, could be to communicate to the adult children of the elderly to ensure high engagement with the decision makers and bolster referrals. Millennials find and share information on social sites such as Instagram, Snapchat and Twitter as well as Facebook.

Budget Programs 69

Budget Programs Advertising Agencies Planning Advertisements 69

Valasys

APRIL 22, 2020

While Twitter boasts of nearly 500 million tweets sent each day, Instagram is another very busy social channel, with more than 100 million videos and photos uploaded daily. On Twitter, the brands usually prefer using a hashtag for a store location over tagging themselves in their own posts.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Sprout Social

JANUARY 9, 2017

Managing these communities takes knowledge and a fair share of hunches. Jump to Twitter. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. 3 Things to Know Before Posting to Twitter. Jump to Instagram. Jump to Google+.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Buffer

MARCH 30, 2023

The subtopic should still be similar enough to your usual content – to ensure it still resonates with your followers – but also provide new information. If you have a social media question for us, use #AskBuffer and let us know on Twitter ! Here are a few other ideas to consider when launching a series.

Social Media 100

Social Media Marketing AI Media Communities 100

Valasys

NOVEMBER 13, 2019

Redditors share pieces of information about different categories known as subreddits which include topics such as politics, technology, history, art, and more. That’s the key difference between Reddit marketing & marketing on other popular social media channels such as Facebook or Twitter.

Tips 51

Tips Planning Content Marketing Marketing Analytics Tools 51

Sprout Social

OCTOBER 13, 2022

“Make it go viral.” Social marketers know creating viral posts isn’t their most important goal. other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. That doesn’t mean you can’t learn something from viral posts and campaigns. What are the chances of going viral?

Viral Marketing 142

Viral Marketing Burn Rate Social Media Advertising Agencies 142

SocialPilot

JANUARY 21, 2024

On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community. Take Hyatt Hotels Corporation, for instance.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

ClearVoice

MAY 12, 2020

We created this Crisis Management and Recovery guide to inform clients, companies, and business owners on the importance and need for crisis management and recovery guidance. When your legal team is informed of your crisis management plan, then they can be part of the team of experts that can assist with recovery.

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85