The Increasing Investment in Account-Based Marketing [Interview]
KoMarketing Associates
DECEMBER 12, 2017
The main reasons for this increase can be attributed to the realization of B2B marketers that lead generation just doesn’t work as effectively as it seems. Forrester research shows that less than 1 percent of leads turn into customers. That number has significantly increased to 81 percent for 2017. ABOUT BRIANNA WATTS.
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