Remove Communities Remove Facebook Remove Paid Content Remove Peer-to-peer
article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

article thumbnail

7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Traackr partners with Snap to boost influencer relationships

Martech

Traackr, the international influencer marketing platform, is partnering with Snap Inc. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Activate organic and paid campaigns. Measure creator content performance. Why we care.

article thumbnail

Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? HS) Social media advertising has taken off lately.

article thumbnail

How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. ” I call it participation marketing, and the reason is clear. They are authentic, and they are trusted by their peers. Technologists are active on social media. Employee-Driven Content Strategy.

article thumbnail

How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. I wore many hats there, but the core of my role was developing and executing their paid ad strategy. I wasn’t any less skeptical of paid social, I knew a test run of Metadata wouldn’t hurt.

article thumbnail

5 New Year’s Resolutions for Media Publishers

Liveintent

5 New Year’s Resolutions for Media Publishers. Here are five ideas to consider adding to your New Year’s resolutions. Social platforms and Google AMP have provided reliable means to find the audiences necessary to drive ad impressions and win new subscribers. Lean Into Consumer Privacy.

Media 100