Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Journalistic writing makes your content more credible and boosts your content creation productivity. Then, you should work with your marketing team on adding more journalistic content to your mix.

Top of Funnel 260

Top of Funnel Tips Content High Quality Lead 260

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. That is a great thing. highlight to tweet).

Storytelling 166

Storytelling Business Fulfillment Case Studies 166

Convince & Convert

NOVEMBER 9, 2015

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. Don’t make me turn this storytelling van around, kids!

Storytelling 164

Storytelling Paid Search Agency Companies Forrester 164

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Create an explainer video that clearly explains how your products and services work.

Video Marketing 277

Video Marketing Content Marketing Content Paid Search Agency 277

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. It showcases the values, beliefs, products, services, and attributes of the brand via stories, as opposed to a straightforward sales pitches. Build a community. You need to change that.

Ad Building 247

Ad Building Branding Brand Identity Tips 247

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. Be Transparent: Own your expertise while transcending business and product biases. This approach helps ADP build credibility and demonstrates how immersed it is in the HR community.

Media 94

Media Brand Identity Branding Storytelling 94

Content Standard

MAY 6, 2024

His research focuses on the impact of branding on behavior and lifestyle, and the drivers of purchases beyond product functionality. Marketers now face a landscape where consumers expect more than just products; they seek immersive experiences and active participation in the brand narrative and development process.

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

ClearVoice

JANUARY 17, 2019

Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing. Higher education institutions tap their alumni to make connections with each other, generating content to draw more alumni into donating to their alma mater.

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand.

Top of Funnel 318

Top of Funnel Work Management Marketing Management Content Marketing 318

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Instead, they value personal recommendations and trending products from influencers that entertain or interest them. Over a decade later, people still reminisce and rave over the viral moment. They aren’t loyal to brands.

Trends 88

Trends Advertising Agencies Paid Search Agency Top of Funnel 88

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience. Brand Storytelling. 55% of U.S.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

ClearVoice

NOVEMBER 19, 2019

Here are six video storytelling formats to test out: 1. If the story and the sincerity is there, the impact will be there — no matter what budget the production. If you’re footing the production bill, it’s a win-win. For many types of products, especially in the tech space, having one of these is essential.

Storytelling 72

Storytelling Video Marketing Budget Programs Multi-Channel 72

Marketing Insider Group

SEPTEMBER 28, 2020

60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. Rather than collecting a portfolio of companies, they see themselves as building a community of entrepreneurs. Storytelling is one of the cornerstones of successful content marketing. DivvyHQ Blog.

Thought Leadership 300

Thought Leadership Enterprise Management Work Management Marketing Management 300

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. AllBirds’ Hype-Inducing Product Launch A well-executed launch campaign can build or break your brand. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Class 99

Class Digital Asset Management Education Webinar Metrics 99

ClearVoice

JULY 27, 2023

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. What is Freytag’s Pyramid? I know, I know.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

ClearVoice

MAY 14, 2024

Content production is collaborative, not a one-person show. Content collaboration brings together a range of skills, expertise, and perspectives – all necessary to communicate your message effectively. The writer’s role is often not limited to writing.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Salesforce Marketing Cloud

MAY 5, 2023

These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. All marketers are storytellers, artists, tinkerers, and scientists by nature. Apply today They’re also committed to helping others thrive in the Trailblazer Community. Here's your invite

Class 98

Class Communities Curation Storytelling 98

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. What are Case Studies in Content Marketing?

Case Studies 271

Case Studies Case Study Studies Top of Funnel 271

Bluetext

MARCH 19, 2024

Refresh these pages with engaging content, including product updates, industry insights, and thought leadership articles. Showcase behind-the-scenes glimpses, product demonstrations, or user-generated content to foster authenticity and engagement. Embrace authenticity and humor to forge authentic connections and drive engagement.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

Sprout Social

AUGUST 2, 2022

And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. In July 2022, YouTube announced a partnership with Shopify that will make it easier for sellers to manage their products and stores. Brand storytelling. Brand bringing this trend to life: Sephora.

Youtube 136

Youtube Trends Marketing & Strategy Content 136

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Transparent Privacy Policies: Clearly explain how user data is collected and used, and ensure users agree to these terms.

Social Networks 165

Social Networks Business Work Management Social Media 165

Adobe Experience Cloud Blog

APRIL 25, 2017

Educating the Future of Marketing. This year, in partnership with College Track , we invited students from underserved communities to come participate in the conference, network and attend sessions. The Art of Storytelling. Winning minds starts with winning hearts, and that is done with engagement and storytelling.

Storytelling 103

Storytelling Planning Marketo Branding 103

Valasys

NOVEMBER 28, 2023

These experiences allow for storytelling in a way that’s impossible through conventional media, offering a novel avenue to showcase brand identity, values, and products in an engaging, memorable manner.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40

Salesforce Marketing Cloud

NOVEMBER 17, 2021

And with careful and timely planning, strategic messaging, and thoughtful storytelling, it’s a great opportunity for your organization to help build community and demonstrate leadership. Give a percentage of proceeds or a dollar amount from the sale of a particular product to your designated charity. Are you ready?

Planning 98

Planning Advertising Agencies SMS Thought Leadership 98

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Whole Foods has the upper hand simply because of the nature of its product, and the interests of its shoppers, but the healthy organic food it offers isn’t enough to make Whole Foods unique. Whole Foods. No immediate ROI.

Education 128

Education Work Management Marketing Management Branding 128

Marketing Insider Group

JANUARY 16, 2023

Is your business ready to have its most productive year yet? Take the time to focus your efforts on providing solutions to their issues, instead of educating them on your products and services. Building a diverse online community will help you stay informed. Quick Takeaways. Find Your Niche. Excel in Customer Service.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Navigate the Channel

SEPTEMBER 15, 2023

Imagine a scenario where a customer visits an e-commerce website and browses through various products. AI algorithms track this behavior, analyze it in real-time, and can instantly recommend products that align with the customer’s interests. This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Contently

SEPTEMBER 27, 2023

While navigating them might require extra effort and courage, the rewards can be substantial, opening doors to vibrant, engaged communities that interact with content in ways previously unimagined. These “ Happy Goggles ” contained a foldable VR headset, offering a fun and educational experience to kids.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Vidyard

DECEMBER 10, 2020

Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes. The videos were informative and well-produced. Runners-Up: New Breed, Unity.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

ClearVoice

APRIL 2, 2019

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. storytelling #contentmarketing #freelancewriting Click To Tweet.

Storytelling 97

Storytelling Examples Paid Search Agency Advertising Agencies 97

Zoominfo

DECEMBER 19, 2018

The company covers everything from branding to entrepreneurship to product reviews. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Go check out this channel for in-depth, educational marketing content. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

JUNE 25, 2018

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. Product demos: Let’s face it– product demos in written form are often boring and confusing.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Martech

JUNE 6, 2023

Software providers are bringing new AI tools and adding AI capabilities to products marketers use every day. They are also automating the packaging and dissemination market and customer insights to your product, campaign, comms, and sales teams. The AI revolution screams career opportunity. 1 application of generative AI for marketers.

Marketing AI 101

Marketing AI Marketing Analytics Tools Generation Planning 101