Martech
FEBRUARY 9, 2024
It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.
Liveintent
MAY 3, 2021
Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. The same is true for publishers. Here are some of the highlights.
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ClearVoice
AUGUST 14, 2023
Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Providing personalized service by understanding customer needs is still the goal of content marketing. Helping community banks optimize their content marketing initiatives and enhance their brand positioning.
Sprout Social
MAY 15, 2020
Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. For others, managing a high incoming flow of posts for customer care and engagement is key. Posts sent per day.
Marketing Insider Group
JULY 11, 2023
What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.
Webbiquity
JUNE 21, 2022
Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.
The Point
OCTOBER 11, 2022
Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. More than ever, marketers need to think of themselves as publishers. Photo by Brett Jordan on Unsplash.
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