Vision Edge Marketing
SEPTEMBER 13, 2022
The two most prevalent strategies are: vertical and niche. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. Let’s clarify what we mean by these two terms, because we regularly hear the term “niche” used to define a vertical market.
Madison Logic
JUNE 5, 2024
Your Marketing Mix Goal with Upsell and Cross-Sell Campaigns in ABM Your marketing mix strategy for expansion campaigns share the same goal of bringing awareness to other products, whether new systems or advanced offerings, as well as providing education toward how customers can implement these offerings toward their growth goals.
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Martech
JUNE 12, 2024
First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Build upsell and cross-sell journey maps for key customer segments using scoring techniques and tools used for qualifying leads. Watch for patterns in page path analysis.
Oktopost
MARCH 4, 2024
Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities.
Martech
MARCH 22, 2023
Consider developing a next-logical-purchase plan that moves beyond cross-selling or upselling. Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic.
ClickZ
DECEMBER 14, 2020
Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. Curiosity, adaptability and community.
Sprout Social
MARCH 9, 2023
Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.
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