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Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.

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New Year, New Email List: 3 Quick Tips to Grow Your List Today

Opt Intelligence

Find New Leads With Co-Registration Ads. With co-registration ads, we grow your list with double opt-in verified leads. We can take your unsubscriber list and anonymize the data, then use to create a target list for co-registration ads. Revitalize Current List With a Holistic Marketing Plan.

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3 Steps to Get Set for the 2021 Holiday Shopping Season

Opt Intelligence

If opt-in advertising or co-registration campaigns are not part of your current marketing mix, now is the time to add them. But when executed correctly and in line with privacy guidance, it can be an effective strategy to refill and re-engage your email list. Targeting unsubscribers is not something you often hear recommended.

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Privacy tech: New category of “individual rights management tools” among most popular purchases for next 12 months

ClickZ

A new category of privacy tool – data subject access request (DSAR) and individual rights management – has emerged in the last year, according to the second annual report on privacy tech from the International Association of Privacy Professions (IAPP) and compliance/security firm TrustArc. The privacy sequence.

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Jumpstart Your Business By Growing Your Email List

Opt Intelligence

With a co-registration campaign, you can use opt-in advertising to re-engage your existing email list or build a bigger email database. That’s the beauty of co-registration. And since we anonymize data for known users, you are fully compliant with all data privacy regulations. Setup Your Campaigns. The best part?

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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Require registration to gather contact details and expand your email list. As technology advances, AI, interactive experiences, and data privacy will shape the future of B2B email list building.

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LeadsRx Announces New Capabilities That Reveal Entire Paths-To-Purchase for Mobile App Events Including Television, OTT, Podcast, Radio, Digital, and More

LeadsRX

November 30, 2021 – Marketing analytics company LeadsRx today announced new capabilities for mobile app developers that solve the problem of multi-touch attribution (MTA) for app installs, registrations, and in-app events. Portland, Ore., The days of 99-cent apps are gone, and it’s why customer journey analytics is so important.”.