Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Ryan Charles , Marketing Director of Hire a Helper, shared his insights about newsjacking, aka taking advantage of news stories to promote a product or brand.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Content Marketing Institute

FEBRUARY 2, 2018

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Click To Tweet. Planning and creating. njellering Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

SnapApp

DECEMBER 13, 2018

Pick a date for your webinar to go live and work backwards, giving yourself roughly three weeks to promote the event, and three weeks to develop the content. How should I promote my webinar so people see it? In fact, research shows that the majority of webinar registrants sign up a week before the event, and many wait until the day of.

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. And I’m like, OK, who is that person you’re really trying to talk to?

B2B Marketing 84

B2B Marketing B2B Paid Search Agency Co-Registration 84

Hubspot

JUNE 6, 2011

Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration. We outlined key trends and best practices, as well as several strategic recommendations about which social media efforts should be included in event promotion strategies.

Social Media 28

Social Media Promotion Co-Registration Media 28

Hubspot

JUNE 20, 2018

Promote an online contest. Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Promote an offer through Facebook that requires an email address. Host a co-marketing offer with a partner.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Adobe Experience Cloud Blog

MAY 4, 2011

Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Choose a catchy title, and in the messaging, focus on how this will specifically benefit the person deciding whether they should register or not.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

The Empathy Marketing Blog

JANUARY 30, 2020

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Ten years ago, they didn’t have any of the power, and so if you sold iced coffee, you could be the only person that sold iced coffee. Like, that person’s not a lead. And I said, “Hey!

Conversion 52

Conversion Lead Scoring Lead Ranking Marketing Qualified Leads 52

Markempa

JANUARY 30, 2019

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Ten years ago, they didn’t have any of the power, and so if you sold iced coffee, you could be the only person that sold iced coffee. ” Like, that person’s not a lead.

Conversion 65

Conversion Lead Scoring Lead Ranking Marketing Qualified Leads 65

Hubspot

MARCH 28, 2012

3) Host an online webinar and collect email addresses at registration. 6) Promote an online contest like a free giveaway, and have entrants sign up or submit with their email address. 6) Promote an online contest like a free giveaway, and have entrants sign up or submit with their email address.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Single Grain

OCTOBER 11, 2023

Modern consumers demand personalized, valuable content that respects their time and intelligence. Acquiring Subscribers: The Social Media Secret When it comes to subscriber acquisition for your emails, Facebook and Twitter reign supreme. So, tread carefully when considering co-registration strategies.

Paid Content 98

Paid Content Email Marketing Co-Registration Tips 98

Hubspot

FEBRUARY 4, 2014

Based on answers I''ve provided to questions featured in a previous post on how to create a persona using in-person interviews, here is my persona profile: Persona Name: "Techy Taylor". Enthusiastic personality. Tech-savvy (personally and professionally). On Facebook, Twitter, Pinterest, LinkedIn, and Instagram.

Co-Registration 28

Co-Registration Paid Search Agency Word of Mouth Marketing & Strategy 28

Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Bitly (formerly Bit.ly) URL: Bitly.com What it does: Allows users to share and bookmark links, powers shortened URLs used especially on Twitter and offers an enterprise analytics platform. First Name.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 28, 2012

Follow her on Twitter. only ask that you refrain from personal comments and remarks that are off topic. Promotional Event. Promotional Products. Registration-related Products. Raphael is Associate Editor of FOLIO: Magazine. By TJ Raphael. --. Post Comment / Discuss This Blog - Info/Rules. RECENTLY in B2B.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

MAY 19, 2011

He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison. How to get more Twitter followers. We have over 100,000 followers on Twitter. – instead of as your personal profile. How to Get More Twitter Followers. "I

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Hinge Marketing

AUGUST 6, 2019

How to promote webinars effectively. Additionally, we know from our research on Visible Experts that building a personal brand and perception of expertise opens the door to command higher fees. Here at Hinge, we have experience producing or co-hosting over 100 webinars. I have personally presented in and helped produce several.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Communications to groups and segments (may be personalized and triggered 1:1). I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Communication Style. Architecture.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

JANUARY 14, 2024

It specializes in creating eye-catching opt-in forms and personalized pop-ups that are strategically displayed to website visitors based on their behavior. Key features include dynamic forms for lead capture, personalized email marketing campaigns, and automated lead nurturing workflows that guide prospects through the sales funnel.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Optinmonster

FEBRUARY 15, 2024

You can show purchases, registrations, signups, or anything you want. For B2B companies, the person’s title and company are also listed. In this social proof example, Betty Crocker partnered with actress Alyson Hannigan to promote their products at Walmart. A great tool to easily implement this is TrustPulse.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Hubspot

FEBRUARY 10, 2012

You're required to search the Do Not Call Registry at least once every 31 days and remove from your call lists the phone numbers of new registrants. Although partial regulations exist, there is no privacy law that singlehandedly addresses how you can acquire, store, or use personal data in the U.S. Regularly update your list.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Hubspot

JULY 18, 2018

Unbounce , and we’re able to host and promote in-house because of. After all, that verbal component is what makes webinars so unique: There are few other mediums where you can deliver content that lets your personality shine through to such an extent. Set a registration goal. Facebook , LinkedIn and. Set an attendee goal.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Hubspot

OCTOBER 17, 2018

In addition to serving as the co-founder of startups like Viximo and Boundless Learning -- which were both acquired -- he also worked in venture capital (VC) as an entrepreneur-in-residence. Noah Kagan, the person behind growth blog OkDork , is one of those folks who’s so accomplished that we have to ask, "How many lives have you had?"

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

BenchmarkONE

NOVEMBER 23, 2018

Share and Promote Links to Gated Content. A while back, you could also use similar lead-generation cards on Twitter. However, in late 2016, Twitter announced they’d phase out this type of ad. In fact, experts such as Larry Kim of WordStream recommended against using Twitter lead generation cards anyways. Conclusion.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

NetLine

AUGUST 2, 2023

Knowing exactly ‘what’ makes a lead in your organization is vital because only those that meet your company’s own definition will count towards your personal targets and KPIs. To maximize your content’s impact, focus on effective distribution and promotion strategies.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

APRIL 20, 2017

Since Twitter has a 140-character limit, these short snippets are prime for shareability. Try reaching out to industry experts on Twitter and asking a common question that you, your sales team, or your industry faces. 12) Use Twitter retargeting. This hack works particularly well with things like one-line quotes or statistics.

Lead Ranking 77

Lead Ranking Marketing Qualified Leads Lead Scoring Co-Registration 77

Optinmonster

JANUARY 14, 2024

It specializes in creating eye-catching opt-in forms and personalized pop-ups that are strategically displayed to website visitors based on their behavior. Key features include dynamic forms for lead capture, personalized email marketing campaigns, and automated lead nurturing workflows that guide prospects through the sales funnel.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Attendify

DECEMBER 26, 2019

After all, studies show that a 1,000-person, three-day event generates 5670 kg (12,500 lbs) of trash, and we know from experience that a large portion of swag items end up in landfills. You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes. Let us know!

Cable 57

Cable Co-Registration Multi-Channel Case Studies 57

Attendify

DECEMBER 26, 2019

After all, studies show that a 1,000-person, three-day event generates 5670 kg (12,500 lbs) of trash, and we know from experience that a large portion of swag items end up in landfills. You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes. Let us know!

Cable 41

Cable Co-Registration Multi-Channel Case Studies 41

ANNUITAS

AUGUST 9, 2011

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. You can tag all of those elements within a single campaign in your marketing automation system and see which tactics drove the most registrations.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

Engagio

JUNE 2, 2020

Your livelihood hinges on your ability to deliver more personal, relevant and insight-lead experiences. You must be the trusted advisor and promote experiences that support your customer’s journey through their business challenge. Every person and every account matters. Then, on top of that, adjust the supporting tactics?

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Paul Gillin

JUNE 24, 2010

In the case of the sales rep, we must be able to predict with reasonable certainty that the person can generate $2 million in incremental business in year one. Even then, a definitive correlation can’t be established until other factors are eliminated from consideration, such as a promotion or a new advertising campaign.

ROI 50

ROI Paid Content Social Marketing Webcast 50

DemandBase

JULY 21, 2020

Your livelihood hinges on your ability to deliver more personal, relevant, and insight-lead experiences. You must be the trusted advisor and promote experiences that support your customer’s journey through their business challenge. Every person and every account matters. Then, on top of that, adjust the supporting tactics?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Capstone Insights

NOVEMBER 2, 2017

In B2B marketing and sales you aren’t engaging one person, you’re engaging a buying center. Anyone that promotes it… well, I personally would not hire them to run a marketing department or a marketing ops team (or as a marketing intern). Now, here is the thing: that’s driving your personalization, segmentation, and reporting.

Lead Ranking 40

Lead Ranking Lead Scoring Contacts CRM 40

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. Consumer’s who get it, want it.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129