Convince & Convert

MAY 7, 2013

Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide. Using the URL of the landing page (not the URL of the webinar software registration), create a different link for each of the tactics using the Google URL Builder.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

sagefrog

FEBRUARY 7, 2024

Influencer marketing has also become part of the B2B world, with B2B marketing leaders co-creating content with their ideal customers. This involves building and nurturing communities directly on their platforms, encompassing websites, blogs, email newsletters, and diverse content formats.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration. Co-invest in sales reps: Channel partners always want more salespeople, but those cost money. Amplified reach.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

RebelMouse

OCTOBER 9, 2023

Many publishers have used them to encourage newsletter signups, publication subscriptions, website registrations, app downloads, and other first-party data strategies. RebelMouse has attracted the likes of media giants like Upworthy , equalpride , and Brit + Co , with publishers seeing fast and significant performance gains.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Trade Press Services

SEPTEMBER 4, 2023

Make sure that your format and delivery invite conversation with co-hosts, panelists and attendees. If producing your own webinar isn’t an option, consider participating as a co-host, panelist or guest in a webinar hosted by a trade publication, association or other industry organization. The title matters.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Buffer

MARCH 31, 2022

" A: Documenting the process of building Ritika Mehta built Marked (now acquired) : "My newsletter & Twitter is where I talk about building products and my experience with building & running a startup. I tweet small updates weekly or bi-weekly & the newsletter is the leading platform through which I share my journey.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Hubspot

JUNE 16, 2017

When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” Winning an iPad is kind of a lonely experience, tell your co-workers and they’ll probably feel bored or jealous.

Co-Registration 78

Co-Registration Paid Search Agency Banner Ads Webinar Metrics 78

RebelMouse

OCTOBER 9, 2023

Many publishers have used them to encourage newsletter signups, publication subscriptions, website registrations, app downloads, and other first-party data strategies. RebelMouse has attracted the likes of media giants like Upworthy , equalpride , and Brit + Co , with publishers seeing fast and significant performance gains.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Content Marketing Institute

SEPTEMBER 3, 2018

e-books, our blog, webinars, co-registration opportunities, etc.). However, we’ve found it’s more important to track conversions to email subscription, topics of interest, and registrations for a CMI activity such as Content Marketing World. Sign up today for CMI’s weekday newsletter so you’ll never miss a tip. .

Webinar Metrics 107

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 107

Content Marketing Institute

AUGUST 21, 2018

Stephan Spencer , co-author, The Art of SEO. Veronica Romney , president/co-founder, LoSoMo Inc. You have to use your website, social, and newsletter analytics as part of a multi-angle view of the way your customers use and share your content. Use registration-form completions to guide “big rock” asset ideas, says @PegMiller.

Analytics 101

Analytics Co-Registration Content Click Rate 101

Convince & Convert

JULY 24, 2011

Lots of newsletters, blog posts, and case studies to consume. Plus Chris Treadaway (co-author, Facebook Marketing ), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies ), and Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies ). Save 50% for a Limited Time. For Mari Smith?

Facebook 111

Facebook Webinar Metrics Co-Registration Social Media 111

Capstone Insights

OCTOBER 4, 2017

As an example, a newsletter, an unsolicited whitepaper, and a webinar follow-up, are “emails,” but are different use cases and the performance metrics for each are very different. For example, how many companies are using progressive profiling in their online registration forms? Co-Founder and Editor. Email management.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. You are buying a newsletter, or buying a podcast. Visit mpb2b.marketingprof.com to learn more!

B2B Marketing 73

B2B Marketing B2B Paid Search Agency Co-Registration 73

Valasys

JUNE 10, 2019

The average time being spent on pages can be directly co-related with prospects’ indulgence on the site. Signing-Up For Newsletters, Webinar Registrations, Get-A-Quote Form Download, etc.: Signing up for newsletters, webinar registrations & requesting price quotes are signs that imply a buying intent.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Capstone Insights

OCTOBER 4, 2017

As an example, a newsletter, an unsolicited whitepaper, and a webinar follow-up, are “emails,” but are different use cases and the performance metrics for each are very different. For example, how many companies are using progressive profiling in their online registration forms? Co-Founder and Editor. Email management.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Content Marketing Institute

FEBRUARY 2, 2018

By making readers part of the creation process, we want them to have co-ownership of the project and help us spread the word. We keep it simple – posting on social media and sending an e-newsletter once a week to promote our blog posts. Use code BLOG100 to save $100 off registration. . LouisSlices @content101? Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

ConvertKit

JANUARY 17, 2020

You can funnel traffic to your page from social media, your email newsletter, partner promotions, and other channels, and convert them into registrations for your webinar. Finally, make sure you introduce yourself and any other co-hosts and include a short blurb explaining your background and why you're qualified to teach this webinar.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Hubspot

JUNE 20, 2018

When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter. Run a promotion on a partner website or email newsletter. Host a co-marketing offer with a partner. The best part?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Single Grain

OCTOBER 11, 2023

This is where other, less-used tactics might be worth exploring, such as: Co-registrations: Co-registrations — recommending multiple email lists during a sign-up — may seem like an attractive way to grow your subscriber base quickly. So, tread carefully when considering co-registration strategies.

Paid Content 98

Paid Content Email Marketing Co-Registration Tips 98

Buzz Marketing for Technology

JUNE 27, 2008

To add a comment, please sign in with your Typekey registration key. Future of Work Agenda Newsletter. I am pleased to reprint here the the first half of the lead article from the April 2007 issue of Future of Work Agenda , our free monthly newsletter. Categories. 2005 World Congress Live Reports. Book Reviews. Distributed Work.

Co-Registration 100

Co-Registration Distribution Communities Paper 100

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io Essentially, you’re inviting the buyers from your target accounts to co-create content. The event generated 2320 registrations, 34 qualified sales opportunities and five new customers. Hi there, Vladimir Blagojevic here. 5: Engagement scoring for leads hands-off.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Hubspot

MARCH 28, 2012

3) Host an online webinar and collect email addresses at registration. 20) Promote an ebook or relevant offer through an affiliate or partner email newsletter that targets a new but appropriate audience. and collect registrations online using email addresses. This will give you access to a fresh subscriber base.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Webinato

SEPTEMBER 9, 2015

In a physical marketing seminar as an example, your goals may be to have 40% of attendants register for your newsletter and say 10% purchase your product or service at the event. Ensure the registration and/or login page(s) are consistent with your visual identity. Any sound marketing project requires predefined goals.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

MKT1

DECEMBER 12, 2023

This newsletter covers how to run campaigns more effectively. Reading the first two newsletters first will be helpful, but here’s a quick summary: Part 1: How to build your growth marketing strategy. MKT1 Discount: Mention MKT1 Newsletter to get $1,000 off your first month. What is a campaign anyway?

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Online Marketing Institute

NOVEMBER 28, 2012

FOLIO: Alerts & Newsletters. Registration-related Products. All You Brings Social Commentary Into Print Product. Departures Sees Jump In Ad Revenue, Hikes Rate Base. FOLIO: Roadshow Returns to West Coast Next Week. Sign up for our news alerts, special offers & feature updates: Your Email Address. Executive Management. Manufacturing.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

FOLIO: Alerts & Newsletters. Newsletter. Registration-related Products. Merging Brands with Technology. Defining Mobile Opportunities and Strategies. Reports: Major Layoffs at Spin. PaidContent.org Founder Launches Travel Media and Data Company. Sign up for our news alerts, special offers & feature updates: Your Email Address.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

The ROI Guy

OCTOBER 11, 2010

Out-bound marketing consists of the following services, investments and assets: Newsletters E-mail Deploying online external lead generation programs (e.g., co-registration, email list purchases, etc.) marketers "earn their way in" (via publishing helpful information on a blog etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Optinmonster

FEBRUARY 15, 2024

You can show purchases, registrations, signups, or anything you want. Highlight Subscriber Count Like OptinMonster Type of Social Proof: Crowds Here at OptinMonster, we have an email newsletter that provides tips on optimizing your website to get more conversions. A great tool to easily implement this is TrustPulse.

Social Marketing 115

Social Marketing Examples Peer-to-peer Case Studies 115

Scoop.it

AUGUST 18, 2022

No matter what stage they are on, with the right content, you can drive more user registration and sales, not just grow your email list. Most B2B companies are offering free resources (ebooks or newsletters) in exchange for an email address, like in the example below. So how to do it the right way? Middle of the Funnel SaaS Content.

Top of Funnel 80

Top of Funnel Enterprise Management Work Management Marketing Management 80

Optinmonster

APRIL 4, 2024

Subscribe to your blog or newsletter. Users can access the content only if they take a specific action, like signing up for a newsletter or creating a free account. As a result, the company got 30,000 new member registrations every month. Co-browsing lets users show (rather than describe) their problem.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Martech Advisor

MARCH 13, 2020

Find out in our A to Z playbook for conversational marketing, with predictions for the space from ManyChat's CEO and co-founder, Mikael Yang. It is poised to take over standard website elements such as registration forms, and feedback questionnaires. Are they existing subscribers of your newsletter?

Marketing AI 102

Marketing AI Conversion Planning Work Management 102

SmartBug Media

APRIL 29, 2019

Here are some possible goals for an email depending on where your persona may be at in their Buyer’s Journey: Blog or newsletter subscription. Webinar registration. Social media follow. Premium content download (e.g., guide, e-book, case study, vendor comparison). Consultation and/or contact us. Demo request. Apply for a loan.

Lead Ranking 67

Lead Ranking Automation Peer-to-peer Co-Registration 67

Hubspot

OCTOBER 17, 2018

In addition to serving as the co-founder of startups like Viximo and Boundless Learning -- which were both acquired -- he also worked in venture capital (VC) as an entrepreneur-in-residence. Kimmel shares her growth marketing insights on her website and you can sign up for her monthly newsletter. Balfour speaks with a unique skill set.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Hubspot

DECEMBER 28, 2012

4) Digital Magazines or Newsletters. The screenshot below is a digital magazine/newsletter template available in our free email templates download. 5) Co-marketing Emails. Co-marketing is when two or more complementary companies partner together for some mutually beneficial task, event, or other promotion.

Template 28

Template Email Marketing Co-Registration Planning 28

Paul Gillin

JUNE 24, 2010

For example, if an increase in session time spent on site appears to correlate with registrations for a webcast, then that indicates that webcasts resonate with the audience. One of the most popular indications of customer satisfaction is the Net Promoter Score (NPS), introduced in 2003 by Fred Reichheld of Bain & Co. White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Ambal's Amusings

SEPTEMBER 3, 2009

WhitePaperSource Newsletter. WhitePaperSource Newsletter. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. He's also co-author of The 7 Essential Steps to Successful eBay Marketing. You want that.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100