Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. For example, before you may take 3 weeks to promote a webinar, now one of her clients gained 150 webinar registrants in 3 days which led to new sales cycles.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Across webinars. Basic Ways to Promote Your Webinar. Looking for simple, yet effective, ways to promote your webinar?

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

markempa

JULY 1, 2013

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Significant percentages of the 1,000-plus people who attend are new leads. a social software company.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Launch Marketing

FEBRUARY 15, 2018

One great way to advance relationships and begin earning trust with your audience is by creating a dialogue through webinars. B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. For instance, we did a webinar about Google analytics.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

SnapApp

DECEMBER 13, 2018

With each passing year, we’re spending more time trying to break through the noise and build brand awareness, identify the best prospects, and qualify every lead. At SnapApp, we’ve found that a consistent webinar program allows us to do just that. Check out some of the most common questions we heard from our audience, answered.

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

PathFactory

JULY 8, 2019

In fact, I invite you to stare at the feeble webinar landing pages below. Yes, it’s not as terrible as the typical before picture of an Invisalign ad but here are two major mistakes: It’s not immediately clear what the webinar is about. But I do have data that shows great webinar topics can boost attendees by a factor of 12.2x.

Landing Pages 58

Landing Pages Webinar Metrics Co-Registration Marketing Automation Services 58

Hinge Marketing

DECEMBER 16, 2020

Lead generation is already a challenging task. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? Moreover, you can start using the research right away — there is no waiting for results and analysis. Licensed existing research generates leads.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Vidyard

APRIL 10, 2019

FunnelAmplified : With FunnelAmplified, reps can generate leads from every member of their team, build brand-hubs for employees, and distribute content for employees to publish to social networks from one central dashboard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Lead Liaison

AUGUST 30, 2016

This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for a webinar? Hot topics.

Webinar Metrics 48

Webinar Metrics Co-Registration Lead Liaison Marketing Automation Services 48

Hubspot

JUNE 23, 2020

For example, unlike physical events, virtual events , such as live streams or webinars , enable your brand to gain awareness from international audiences, period. For any given event, there are a handful of competing webinars, live streams, or Q&As that discuss similar topics. Leverage Co-Branded Opportunities.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Heinz Marketing

JULY 26, 2022

This means it often takes more effort (and money) to break through the noise and capture the attention of your audience. Partner marketing can broaden your reach, unlock new leads, generate new customers, and save costs so you can redistribute your resources elsewhere. Or another event that you’re driving registration for?

Advertising Agencies 93

Advertising Agencies Planning Co-Registration Bundling 93

Content Marketing Institute

SEPTEMBER 3, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. How to track basic KPIs. At CMI, one of our primary goals is getting new email subscribers , as this goal is a key to our business model. e-books, our blog, webinars, co-registration opportunities, etc.).

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

sagefrog

FEBRUARY 7, 2024

With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Webbiquity

MAY 3, 2022

Somewhat more surprisingly, the largest share (62%) still want to attend webinars. Most impactfully, the report found that success metrics are changing. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Hinge Marketing

JUNE 9, 2020

If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today. According to McKinsey & Company, tinkering, instead of making big moves, leads to changes that are too small to match the external pace of disruption. These are areas that will generate more and more of your branding and leads.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You take a deep breath, join the webinar room…. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. That's where your webinar landing page comes in.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Source: Seismic, Hinge Research Institute. The project was co-branded between Red Bull and GoPro. Launching with Co-branding with Research.

Research 118

Research Co-Registration Branding Brand Identity 118

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. More info & registration ».

Lead Management 100

Lead Management Marketing Management Co-Registration Marketing Qualified Leads 100

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales types Benefits of a channel sales model Drawbacks of a channel sales model — and how to counteract them How to develop and execute a channel sales strategy Empower your partners and grow From personalized portals to AI-powered lead routing, see how Partner Relationship Management can help you. Amplified reach.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Vidyard

APRIL 10, 2019

FunnelAmplified : With FunnelAmplified, reps can generate leads from every member of their team, build brand-hubs for employees, and distribute content for employees to publish to social networks from one central dashboard. “In Registration is free and available now.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Televerde

APRIL 30, 2020

As marketing feels the pinch of reduced budgets and disrupted strategies, sales needs to keep the pipeline full. What KPI(s) drove Micro Focus to expand their partnership. Registration: [link]. In the short-term, companies are preserving cash to maintain the health and operations of their businesses. About Televerde.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Adobe Experience Cloud Blog

MAY 4, 2011

by Andrew Spoeth What does it take to produce a successful webinar, one which executes flawlessly and provides an enchanting experience for your audience? Webinars can’t be taken lightly. The audience is granting you their time and attention, two of the most valuable things a busy executive has to offer.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

Vidyard

APRIL 10, 2019

FunnelAmplified : With FunnelAmplified, reps can generate leads from every member of their team, build brand-hubs for employees, and distribute content for employees to publish to social networks from one central dashboard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. The length of your trial period impacts your free-to-paid conversion strategy.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Each Zoom room had an IABC board member to lead a discussion that touched on various topics.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Marketing Insider Group

SEPTEMBER 17, 2020

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. When contemplating hosting an online event, the question might come up as to whether to organize the event as a webinar or as a full-fledged virtual event. What is a Webinar? Lead Generation.

Webinar Metrics 351

Webinar Metrics Co-Registration Conference User-Generated Content 351

Vidyard

MAY 6, 2015

That’s where webinars come in. Webinars are a simple, cost-effective way to have a great discussion with a large audience from the comfort of your home or office. This is great news for anyone who enjoys a good webinar. , they’re not always the easiest for your prospects and customers to get to.

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

Heinz Marketing

JANUARY 9, 2018

While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. Melissa Nazar, Director of Content Strategy, SnapApp. Content Strategy and Development. Content Marketing Strategy and Development.

Webinar Metrics 60

Webinar Metrics Top of Funnel B2B Marketing Marketing & Strategy 60

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. What Are Webinars? What Is Webinar Marketing? What Is Webinar Marketing?

Lead Generation 69

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 69

Hubspot

JUNE 16, 2017

When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes. Prior to this first cupcake encounter, we would use iPads as an incentive to promote our webinars. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” But winning cupcakes?

Co-Registration 78

Co-Registration Paid Search Agency Banner Ads Webinar Metrics 78

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

The Empathy Marketing Blog

JANUARY 30, 2020

By using targeted messaging and intelligent chatbots to engage with leads in real-time (while they’re on your website), you can connect with people in real-time, and convert leads faster. That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing.

Conversion 52

Conversion Lead Scoring Lead Ranking Marketing Qualified Leads 52

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. The length of your trial period impacts your free-to-paid conversion strategy.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Unbounce

MARCH 2, 2020

They get the concept of focusing on a singular offer and leading visitors down the funnel. Strategy, emotion, persuasion, and most importantly—creating a customer-centric landing page. No surprises here—it’s that classic “try before you buy” approach that gets leads in the door. Otherwise, you’ll just end up scaring folks away.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? Now is the time to try something new, like a different platform or strategy, and focus on driving engagement. But, what about lead generation? Unconventional conversations. “A

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62