Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Each Zoom room had an IABC board member to lead a discussion that touched on various topics. Especially now that events are more accessible than ever with low-cost or free registration.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Content Marketing Institute

FEBRUARY 2, 2018

At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. We find our audience prefers our long-form, educational blog posts around social media marketing. Click To Tweet. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Vidyard

SEPTEMBER 30, 2014

“We recognize the importance of non-profit organizations and the incredible impact they have on communities around the world,” said Michael Litt, CEO and Co-Founder of Vidyard. Increase their reach by easily publishing videos to their own website as well as YouTube, Facebook, Twitter and other social media channels.

Marketing Automation Services 51

Marketing Automation Services Video Marketing Work Management Co-Registration 51

Vidyard

SEPTEMBER 30, 2014

We recognize the importance of non-profit organizations and the incredible impact they have on communities around the world,” said Michael Litt, CEO and Co-Founder of Vidyard. Increase their reach by easily publishing videos to their own website as well as YouTube, Facebook, Twitter and other social media channels.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Work Management Co-Registration 50

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. What is an email list? Need ideas?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Pam Didner

JANUARY 1, 2021

A large part of your career trajectory should be supported through ongoing education. Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. 7 Event Industry Predictions in 2021. The Sales 3.0 B2B Marketing Forum.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Hubspot

MARCH 28, 2012

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content. 19) Leverage your company's YouTube channel.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Sword and the Script | B2B

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI. When employees are informed, this leads to trust.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

BenchmarkONE

NOVEMBER 23, 2018

Struggling to generate new leads for your business? In today’s selling market, the best places to find leads are shifting away from traditional channels. Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. Social Media’s Advantage in Generating High-Quality Leads.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hinge Marketing

AUGUST 6, 2019

Webinars drive engagement with your target audience and leads for your marketing organization. According to On24’s 2019 Webinar Benchmark Report , 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. Popular webinar platforms, and tools to evaluate.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? Additionally, Moz Pro’s user-friendly interface and educational resources make it accessible for both SEO beginners and experts.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. Creating educational videos to onboard new users (Wistia). Creating educational videos to onboard new users (Wistia). First up is Andrew Capland , the Growth Team Lead at Wistia. Figure out which channels are working for you.

Resources 98

Resources Lead Ranking Marketing Automation Services Lead Scoring 98

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? Additionally, Moz Pro’s user-friendly interface and educational resources make it accessible for both SEO beginners and experts.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

JULY 18, 2018

Educational. Education is one of the most powerful tools you can use to make change happen. Webinars need to have some type of educational component to it -- whether you're educating your audience about a product, a service, a new piece of content, how to use a tool, and so on. Set a registration goal.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

ANNUITAS

AUGUST 9, 2011

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. There’s also the idea of the marketing touch — tracking not only marketing-sourced leads, but also any lead that comes in touch with some sort of marketing campaign.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. How to use white papers to grow a healthy crop of leads. Twitter StephanieTilton. Blog WritingWhitePapers Twitter Mike_Stelzner. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Sarah Mitchell.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. In the example below, lead activity appears to correlate positively with traffic to a company blog.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Sales and Marketing Alignment Award.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. Your livelihood hinges on your ability to deliver more personal, relevant and insight-lead experiences. everything that ABM stands for).

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. Your livelihood hinges on your ability to deliver more personal, relevant, and insight-lead experiences. Leading with Empathy and Delivering Value to Your Customers. everything that ABM stands for).

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. services like Twitter, Pownce & Jaiku. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. October 2007. March 2009.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” There is no better way to educate leads on your value proposition than webinars. Most engaged leads. Email surveys.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Hubspot

JANUARY 26, 2012

Also, don’t forget to include calls-to-action throughout your posts, because once a reader has landed on your blog, you want to encourage them to take the next step and become a lead. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., Social Media.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Webbiquity

FEBRUARY 23, 2017

I can use the drag-drop interface to create regular contact forms, registration forms, quizzes, surveys, and so much more.” — RazorSocial (WordPress). 9) Thrive Leads. A lead generation plugin for WordPress featuring A/B testing, customized targeting, and analytics. Pricing: $39, $99, or $199 per year. 8) Yoast SEO.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

Webbiquity

DECEMBER 10, 2019

When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Your campaign is competing not only with similar vendors but also with the friends, family, co-workers, peers, and favorite news outlets of your target prospects for their attention. Generate sales and leads.

Planning 240

Planning Social Media Marketing Plans Marketing Budget Creation 240

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. This point underscores the importance of including educational videos and blogs on your website. Some require vendors to co-present with their clients. Twitter: Explore. Facebook: Newsfeed.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result? Interactive content.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

OCTOBER 25, 2022

For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs. Some of the ‘CRO hacks’ I see making waves on Twitter could land you in trouble. Justin Soleimani, Co-Founder at Tumble.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Convince & Convert

APRIL 22, 2016

Speaking of as quickly as possible, I want to bring right on to the show, today’s special guest on the Marketing Marvels program, he is Mr. Dan Hanrahan who’s the co-founder and CEO of Sigstr, also like me a proud Indiana Hoosier. So this was sort of one of the two critical elements that lead us to launch Sigstr.

Paid Content 96

Paid Content Paid Search Agency Click Rate Lock-In 96

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Despite all their posting, launching, and running up the corporate card, few visitors become leads. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. I’ll write about that soon.

Social Media 126

Social Media Media Paid Content Conference 126

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Despite all their posting, launching, and running up the corporate card, few visitors become leads. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65