Remove customer
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The 10 Best Webinar and Webcasting Tools

Webbiquity

Email will likely be your primary medium for driving registrations. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses.

Webcast 363
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Report: What’s Working in Email Marketing

The Point

You can download the complete report (registration required) here. Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. Personalization is over-rated. Photo by Brett Jordan on Unsplash.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. ” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. Art by Natalie Harney.

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New Year, New Email List: 3 Quick Tips to Grow Your List Today

Opt Intelligence

Find New Leads With Co-Registration Ads. Your email list is a unique asset that allows you to reach customers and potential customers directly. However, seasonality, product lifecycle and a number of external factors will limit how often current customers repurchase. At least, in the inbox.

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The Entrepreneur Interview Series #6: Loring Kaveney, WorkOutLoud

Webbiquity

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. That was the driving idea behind WorkOutLoud , a secure customer collaboration tool that combines social media with customer support.

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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. To download the SiriusDecisions report (free download, registration required), click here. Email is very much alive.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Alliances are partnerships with companies that sell complementary products.