sagefrog

FEBRUARY 7, 2024

Since video generally generates more leads than other mediums, B2B brands are incorporating more video content into their marketing mix to communicate complex ideas, showcase products, and connect with their audience on a more personal level. Businesses are leveraging AI to streamline operations, analyze data, and automate processes.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Top Rank Marketing

AUGUST 14, 2023

2023 is the 14th year I’ve been giving B2B marketing presentations for MarketingProfs. I know budgets for marketing events these days require more justification than in the past, so I wanted to put together a list of top reasons to sign yourself and your team up for MarketingProfs B2B Forum in 2023. The list goes on.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

Choozle

JANUARY 24, 2019

Our team hosted a charity Ping-Pong Tournament with the Denver technology community on Tuesday, January 15, 2019, from 5:00 PM–8:00 PM MST at Ace Eat Serve in Denver. At the end of the tournament, Choozle presented the two benefiting charities with a donation of $1,386.17 If you were able to make it to the event, thank you!

Co-Registration 74

Co-Registration Communities Education Advertisements 74

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Online sessions before and during the event witnessed higher attendance, with the audience eager to learn from the industry experts. This way, every aspect of your event will be popularized.

Case Studies 88

Case Studies Case Study Work Management Studies 88

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Social Media 128

Social Media Media Blogger Co-Registration 128

Top Rank Marketing

AUGUST 21, 2023

This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry. PLUS: Get $100 off individual registration and $300+ for groups of three or more by using our special code, “TOPRANK” when you register here.

B2B Marketing 88

B2B Marketing B2B Paid Search Agency Co-Registration 88

Vidyard

APRIL 10, 2019

Personalized video is changing that, giving them a compelling new way to break through the noise and connect on a more human level,” says Michael Litt , CEO and co-founder of Vidyard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). There are basically three main reasons why companies do events: To Generate Leads.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Content4Demand

SEPTEMBER 5, 2019

and show the B2B community why your content raises the bar. Instant Registration: Webinar – 4 Brands Driving Real ABM Results. If you missed his “MKTG 2030” presentation at Content Marketing World , CMSWire’s recap covers the basics. It was a common theme at Hubspot ’s recent INBOUND 2019 event in Boston.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

Vidyard

APRIL 10, 2019

Personalized video is changing that, giving them a compelling new way to break through the noise and connect on a more human level,” says Michael Litt , CEO and co-founder of Vidyard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Marketing Insider Group

SEPTEMBER 17, 2020

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular. Attendee Event Experience. Event Platform and Data Security. Networking and Community Building.

Webinar Metrics 350

Webinar Metrics Co-Registration Conference User-Generated Content 350

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Pam Didner

JANUARY 1, 2021

Attending conferences is one a key component you should add to your annual marketing activities and events. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason. Many organizations hosting annual events this year are not announcing dates yet. Contract Details Matter.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. Essentially, you’re inviting the buyers from your target accounts to co-create content.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Hubspot

JUNE 20, 2018

Publish your best reviews from communities like Yelp right to your website. Host a co-marketing offer with a partner. Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Host your own offline, in-person events. Collect email addresses at registration.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

LeanData

NOVEMBER 8, 2016

The inaugural event at this year’s Dreamforce was an instant hit within the operations community. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. The centerpiece of the event was a powerhouse list of speakers. And if you couldn’t make the event, don’t worry.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

NOVEMBER 8, 2016

The inaugural event at this year’s Dreamforce was an instant hit within the operations community. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. The centerpiece of the event was a powerhouse list of speakers. And if you couldn’t make the event, don’t worry.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

The inaugural event at this year’s Dreamforce was an instant hit within the operations community. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. The centerpiece of the event was a powerhouse list of speakers. And if you couldn’t make the event, don’t worry.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

The inaugural event at this year’s Dreamforce was an instant hit within the operations community. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. The centerpiece of the event was a powerhouse list of speakers. And if you couldn’t make the event, don’t worry.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

Webinato

SEPTEMBER 9, 2015

In a physical marketing seminar as an example, your goals may be to have 40% of attendants register for your newsletter and say 10% purchase your product or service at the event. In a physical seminar as well as in a web-based presentation similar factors impact the A2T. Any sound marketing project requires predefined goals.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Golden Spiral

JANUARY 7, 2021

Many events were postponed or canceled. In this article, we explore 20 ways virtual events were better than live for: The attendees. 32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Sword and the Script | B2B

NOVEMBER 24, 2020

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. Collaborate with the sales team to produce events.

B2B Marketing 66

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 66

Optinmonster

FEBRUARY 18, 2024

Here’s an example from our co-founder, Syed Balkhi. Scarcity In a study by Worchel, Lee and Adewole , two jars of cookies were presented to participants: one jar held ten cookies, while the other jar only contained two. Community As Aristotle said, “Man is by nature a social animal.”

Opt-out 65

Opt-out Trigger Marketing Opt-in Co-Registration 65

Heinz Marketing

MARCH 11, 2019

And every episode of Sales Pipeline Radio is always available past, present, and future on SalesPipelineRadio.com. There’s a lot going on in the marketing events in the brand. We’re going to tease a little bit, both a state of ABM survey as well as an upcoming event. Thanks for downloading. Paul: Okay.

Top of Funnel 62

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 62

Hinge Marketing

AUGUST 5, 2020

As some communities in the United States begin to hold events and gatherings, you may be feeling the pressure to plan for your next trade show or annual meeting. To add to the magic, you may need to schedule frequent cleaning breaks between sessions, thus losing valuable presentation time.

Conference 86

Conference Co-Registration Content Webinar Metrics 86

Hubspot

MAY 19, 2011

He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison. So once we get past 10,000 or 12,000 registrants, then I start tweeting about the fact that 10,000 people are signed up for this webinar. Study what people with great presentations do.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

NetLine

AUGUST 2, 2023

Utilize social listening and engagement tools to understand what buyers are saying about your products or services, their opinions on your campaigns and events, and to stay updated on industry trends. This data presents a greater potential for identifying and prioritizing high-quality and verified leads.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

LeanData

SEPTEMBER 30, 2022

The seventh annual OpsStars Conference & Awards was conducted last week, and what an event it turned out to be. With nearly 2,000 registrants for the two-day event, it proved to be a wonderful complement adjacent to Dreamforce just a block and a half away. Evan Liang, Co-Founder & CEO, LeanData. But, there’s more.

Enterprise Management 52

Enterprise Management Account Based Marketing Marketing Analytics Tools Co-Registration 52

Adobe Experience Cloud Blog

DECEMBER 13, 2016

The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. If you missed the presentation or weren’t able to make it to #FlipMyFunnel, you can check it out on Slideshare. Start small to get it right.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

Paul Gillin

JUNE 24, 2010

I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. Cumulative.

ROI 50

ROI Paid Content Social Marketing Webcast 50

SnapApp

JUNE 2, 2017

Add Interactive elements to your webpages like the leadership page , about us, or team page — allowing you to tell your story better and present the people behind the company in a more dynamic and active way. Bracket of favorite projects within the industry to create community experience. Paid Media. Landing Pages. Case Studies.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Top Rank Marketing

SEPTEMBER 18, 2023

As a lead-up to this event, we’ve been sharing an ongoing interview series, “Feeling B2B,” exploring the emotions behind B2B marketing with top minds in the industry. In this interview, Ann and TopRank Marketing co-founder Lee Odden have a frank and insightful conversation about the integration of generative AI in content creation.

B2B Marketing 136

B2B Marketing Marketing AI Work Management B2B 136

SnapApp

JUNE 4, 2019

So, we teamed up with the research team at Databox and asked 27 marketers to share their best tip for running engaging B2B webinars—starting from planning your topic, to promoting the event. You can’t nurture people, nor convert them into customers in the long-run, without having anyone to present to. Let’s dive in. percent.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

Hinge Marketing

JULY 21, 2022

a blog post that starts ranking in search results) is important to avoid presenting outdated information. All event organizers and publishers will ask for your website URL to find proof you have the expertise to deliver a talk or write an article about the topics you’re pitching to them. Speak at events, webinars, and podcasts.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails).

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Granted, it's not perfect proof, but it helps them ward off bot registrations. It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Hubspot

MAY 22, 2018

Due to the overwhelming growth of inline hockey throughout the United States, the company's promotional plans are open to various media and a range of marketing communications. The following is a list of those available presently. Public relations. Finally, consider closing out your business plan with an appendix. Accelerator.

Startups 101

Startups Top of Funnel Work Management Business 101