Martech

NOVEMBER 27, 2023

I am the first generative AI chatbot for marketing technology professionals. This can include dynamically adjusting website content, triggering personalized messages or offers based on specific actions or events, and providing immediate support or assistance. I am trained with MarTech content. Here’s something somebody asked me!

Marketing Management 116

Marketing Management Personalization Best Practices eCommerce 116

Martech Advisor

AUGUST 27, 2019

New marketing technology is giving consumers more control over their interactive journey, allowing them to participate more actively in the process – and providing smart brands with a powerful opportunity to engage, recruit and retain their best prospects like never before, writes Michael Priem, Founder and CEO of Modern Impact.

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

B2B Marketing Traction

SEPTEMBER 24, 2012

Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. Why would a business hire a part-time CMO? I prepared a list of “trigger points” – events or situations that would trigger a need for an outsource or interim CMO.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

Smashmouth Marketing

MAY 19, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. I'll be writing a more detailed article later, but I wanted to share some tweets of value from the day thus far: jkrohrs : Actionable idea #6 for CMOs in down economy: "Outsource." Trigger events. More done with same $.

CMO 100

CMO SMS Trigger Marketing Demand 100

Smashmouth Marketing

MAY 6, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. I'll be writing a more detailed article later, but I wanted to share some tweets of value from the day thus far: jkrohrs : Actionable idea #6 for CMOs in down economy: "Outsource." Trigger events. More done with same $.

CMO 100

CMO SMS Trigger Marketing Twitter 100

Terminus

APRIL 27, 2021

Darryl: I’ve had employees come into my office, when I was VP of Marketing, and tell me “Dude, you’re killing us. I’ve often heard, “We should have pulled the trigger.”. People waited too long, thinking that the best people would become available to them when the market opened up again. You correct everything we do.

CMO 26

CMO Communities Work Management Trigger Marketing 26

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand. The CMO’s Dilemma.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand. The CMO’s Dilemma.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Zoominfo

AUGUST 5, 2020

Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc. Leverage trigger events. Dow Jones, Google Alerts, InsideView, and SalesFuel are a few valuable resources for identifying important trigger events. First off, who is this elusive group of people we’re talking about?

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Martech

MAY 26, 2023

That’s something marketers need to understand. Against this background, consumers and marketers are divided on what responses are appropriate. CMO priorities include increasing the availability of a product or service, offering special deals and increasing rewards and benefits. This has an impact on our pockets.

Gartner 110

Gartner Digital Transformation Pricing Price 110

ABM in Action

JUNE 15, 2023

With AI Writer, 6sense users can craft tailored emails aimed to trigger a response. The new tool leverages generative AI capabilities to create personalized, targeted and on-brand email campaigns to engage prospects and build pipeline. Users can also train and customize their model by uploading branding styles and contextual content.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM Demand Generation 52

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” For years, marketing teams just sent emails with a link to a static gift card. ” Right now, Cardii’s target audience is B2B marketers. 3D, dynamic.”

Marketo 113

Marketo Customer Surveys Trigger Marketing Amazon 113

Martech

JUNE 28, 2023

Now, having about a decade of experience in how IoT has impacted certain industries and markets, perhaps it can give us some interesting insights into the future of AI. The same thing is repeating itself in marketing today. Technicians end up chasing “ghost tickets,” alerts that have resolved themselves, resulting in lost productivity.

Marketing AI 118

Marketing AI Work Management Marketing Management Bandwidth 118

Zoominfo

FEBRUARY 13, 2020

So, what does it really take to sell to the Chief Marketing Officer? We wanted to know just like you do, so we went straight to the source: a CMO. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company. Bullock is a “lead by example” CMO.

Peer-to-peer 100

Peer-to-peer CMO Terms and Conditions Paid Search Agency 100

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. If you’re not there yet, chances are you will be soon.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Porch Group Media

AUGUST 16, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

First-Mover Advantage 52

First-Mover Advantage Trigger Marketing Segmentation CMO 52

Martech

DECEMBER 12, 2022

The marketing organization is certainly not immune from their increasing pressure. One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Marketers report only using 42% of their martech stack capabilities.

Training 108

Training Spending Work Management Marketing Management 108

Porch Group Media

AUGUST 1, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

First-Mover Advantage 59

First-Mover Advantage Product Trigger Marketing Amazon 59

Adobe Experience Cloud Blog

JUNE 7, 2019

Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Budget 134

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” A tall order, CMO, a high bar set right upfront. Not easy, but oh, how necessary.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 112

Marketing Mix Marketing Attribution Lead Ranking Planning 112

Martech

APRIL 17, 2023

Migrating from one marketing technology platform to another is exciting and terrifying at the same time. Dig deeper: 4 marketing takeaways from 2022 to help you conquer 2023 Many discovered their martech partners weren’t fast or innovative enough to support their demands for speed and flexibility in a changing COVID economy.

RFP 112

RFP Paid Search Agency Advertising Agencies API 112

Zoominfo

AUGUST 5, 2020

Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc. Leverage trigger events. Dow Jones, Google Alerts, InsideView, and SalesFuel are a few valuable resources for identifying important trigger events. First off, who is this elusive group of people we’re talking about?

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. The importance of marketing has increased for most businesses. Marketers are more optimistic than ever before. More marketers are beginning to implement AI and machine learning. Make Short-Term Plans.

Organization 341

Organization Planning Marketing Budget Terms and Conditions 341

Metadata

SEPTEMBER 29, 2022

Just as CMOs and other marketing leaders started reaching into their pockets after more than two years of pandemic-restricted spending, they’ve hit another flaming hoop: uncertain macroeconomic conditions. Insert the collective sighs of marketers.]. If you could get every marketer in the world in one room, who’d you approach?

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Martech

DECEMBER 30, 2021

“In addition to further adoption of CTV, we will see an uptick in cross channel media investments as consumer confidence grows along with CTV,” said Jon Schulz, CMO of advertising software company Viant Technology Inc. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV.

Advertising Agencies 118

Advertising Agencies Advertising Channels Advertisements Advertising 118

Oktopost

MAY 4, 2020

The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. After all, companies are marketing to people. With him is Susan Vitale , CMO of iCIMS. Join the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts.

Brand Identity 116

Brand Identity Branding B2B Broadcasting 116

Martech

AUGUST 10, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you being creepy? Over the last few days, I’ve had one of those personalized marketing experiences which, if it doesn’t cross the line, gets pretty close.

Work Management 111

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 111

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. What Is Data Driven Marketing (And What It Is Not). Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave. Email makes all of your marketing better.

Deliverability 94

Deliverability Trigger Marketing Work Management Marketing Management 94

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Complex automations.

Marketing Automation Services 129

Marketing Automation Services Intent Marketing Automation Email Marketing 129

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. I think Chris Walker’s podcast is pure fire.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Engagio

SEPTEMBER 8, 2021

Inbound and account-based marketing have forever changed the way that we do business. These days, it is hard to imagine the marketing landscape without them, but as we look to the future and into the uncharted territory of a post-pandemic 2021, we have to ask ourselves what is next. The intersection of inbound marketing and ABM.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

Heinz Marketing

OCTOBER 5, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 129

Top of Funnel CMO Multi-Channel Work Management 129

Porch Group Media

AUGUST 8, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. *The

Segmentation 52

Segmentation First-Mover Advantage Trigger Marketing Paid Search Agency 52

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet. Why is Data on Buying Intent the Key?

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

APRIL 3, 2013

If you’re considering hiring marketing staff, one of your options is to outsource this key function. Some business owners are making the decision to hire employees for core competencies and outsource functions such as accounting and finance, HR, legal counsel, and marketing. Below is a cost scenario for employing marketing staff.

Analysis 100

Analysis Cost Work Management CMO 100