ViewPoint

MAY 13, 2016

A couple of years ago I wrote a blog for Salesforce.com about lead definition. In that post I quoted a client and friend who at the time was CMO for a Fortune 100 company. Define what a lead is. Answer the questions: What do we sell? Who are we selling it to?

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Webbiquity

MARCH 12, 2019

Funding rounds: We have primarily been internally funded by our team and a small group of investors including Gary Flake (former CTO at Salesforce.com), Brian Cohen (former CMO at Farmers Insurance), and Gary Rubens (founder of ATG Stores). Engage, Inc. We also have worked with Chicago-base Ringleader Ventures.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Customer Experience Matrix

NOVEMBER 5, 2009

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Buzz Marketing for Technology

FEBRUARY 2, 2011

In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.” Said differently, I think they are looking for Marketing Technologists!

Advertising Agencies 100

Advertising Agencies CMO Salesforce.com Paid Search Agency 100

markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”. Could it be joint ownership between two departments?

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Biznology

APRIL 2, 2015

Derek Slayton, CMO of NetProspex, points out that new technologies can only take B2B marketers so far. Data is the most important thing in marketing today,” says Kathleen Schaub, VP at IDC’s CMO Advisory Service. Sales and marketing symbiosis. The next step, he believes, is new organizational structures.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Marketing Insider Group

JULY 28, 2015

According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. He led social at Salesforce.com, co-founded Addvocate and according to John is now doing something stealth at the time of this writing around an electric car. Mike Volpe. Marcus Nelson.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Adobe Experience Cloud Blog

OCTOBER 17, 2012

I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. There is a clearly a broad market realization afoot that the CMO and the marketing organization need their own platform.

Marketo 48

Marketo Marketing Automation Services Salesforce.com Video Marketing 48

ANNUITAS

MARCH 18, 2014

As I mentioned in my last post , the Marketing Technologist role is a difficult one to fill, and would likely not be as effective as a CMO acting as the “Chief Marketing Technology Strategist.” And as I said last time, the CMO needs to own the strategy, and understand (but delegate) the tactical. Step Two: Process.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Nuvi

MAY 29, 2019

Banner Health CMO Alexandra Morehouse talked about how, in healthcare, providers that take advantage of reputation management strategies will come out ahead in the Feedback Economy.

Conference 40

Conference Lead Scoring Lead Ranking Salesforce.com 40

The ROI Guy

MARCH 28, 2016

Value messaging and value conversations have to be consistent from end to end, so the salesperson tells the same story as marketing, but tuned to the buyer’s needs,” says Stephen Diorio, chief analyst, Forbes CMO Practice. If you are heavily competing, you want to be aggressive. But you fail if you are just talking about yourself.

Salesforce.com 40

Salesforce.com Marketing Proposals CMO Differentiation 40

Allocadia

JUNE 7, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. According to the CMO Council, “Only 20% of marketers are able to predict the next best action for their customers.” Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Engagio

DECEMBER 28, 2020

CMO at Uberflip | LinkedIn. CMO and Founder at B2B Fusion | LinkedIn. People will realize the need for one source of truth: one funnel in Salesforce.com that encompasses legacy lead generation approaches with ABM. Randy Frisch. Operationalize new targets immediately, and measure and change if necessary quickly.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Vidyard

DECEMBER 18, 2014

Michael Gerard, CMO of Curata and Joe Gelata, our own Director of Demand Gen discussed the measurement of content initiatives in last week’s webinar: “Measuring the Impact of Content Marketing on Your Pipeline” (full version at the end of this post). The good news?

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Adobe Experience Cloud Blog

APRIL 15, 2013

Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment.

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Their CMO, Rene Bonvanie is a forward-thinking marketer who's been leading the community charge for quite some time now at places like SalesForce, SAP, BusinessObjects, and Oracle.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Smashmouth Marketing

FEBRUARY 22, 2009

An example of using a #hashtag: damphoux : @dcardiel22 , @genius_parker , see you at #sales20 Looking forward to Marketing Panel w/ Salesforce CMO [link] What are the some of the things you can do to make tweeting a live event successful? offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

Looking forward to Marketing Panel w/ Salesforce CMO [link]. offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place. In the case of the Sales 2.0 conference, we'll be using the hashtag #sales20. An example of using a #hashtag: damphoux : @dcardiel22 , @genius_parker , see you at #sales20.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. We can’t do our jobs in the Brandwatch marketing team without Marketo and Salesforce.com.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Hubspot

OCTOBER 13, 2014

This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. CMOs complete 57% of their research before contacting agencies. From CIO to CMO buyer.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Hubspot

JULY 26, 2013

The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. That''s especially true if you’re a VP of marketing or a CMO, because tech is now central to your job, and more and more tech budget is shifting to CMOs.

Enterprise Management 28

Enterprise Management Work Management Marketing Management Budget Programs 28

Heinz Marketing

MAY 2, 2022

Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. Maybe talk a little bit about your background, where you come from, and where then, almost 10 years ago now, you created SalesHood. What impact did it have?” ” I don’t know.

CMS Development 96

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 96

Hubspot

AUGUST 24, 2011

Earlier this year Salesforce.com invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why Salesforce.com made that investment. 10 Info-Packed Sessions.

Salesforce.com 28

Salesforce.com Hubspot Inbound Marketing Marketing Automation Services 28

Adobe Experience Cloud Blog

MAY 23, 2012

A CMO has to be an innovator, ROI driver, brand strategist, technologist, crisis manager, data analyst, customer advocate, and recruiter amongst other things. Following Lori is Andy McMillan from Salesforce’s Data.com and Beth Cossette from Centurylink in their presentation titled “Why Social Matters for Lead Generation”.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. One email marketing manager (strategist/content writer). One demand generation manager (lifecycle strategy/content/campaigns).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. One Email Marketing Manager (Strategist/Content Writer). One Demand Generation Manager (Lifecycle Strategy/Content/Campaigns).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Organizations are putting more and more resources into inbound marketing, so I wasn’t shocked to see the chart below from The CMO Club that shows that these skills are the most coveted by marketing execs. familiarity with salesforce.com is a plus. And it appears we are not alone.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Terminus

NOVEMBER 14, 2017

He began his career at P&G and Coca-Cola before transitioning into the world of B2B, where he spent 10 years as a CMO with WebTrends and ExactTarget. At ExactTarget, he served as CMO for 6+ years and helped grow revenue from $40M to well over $400M, through IPO, and ultimately acquisition by Salesforce.com.

Effectiveness 28

Effectiveness Video Marketing Startups Enterprise Management 28

Biznology

DECEMBER 23, 2020

Lauren Vaccarello ’s first year as CMO of Talend has been about resilience, psychological trust and safety, along with frequent quick pivots.

B2B Marketing 169

B2B Marketing Salesforce.com Planning B2B 169

Hubspot

MARCH 20, 2012

March 8: HubSpot raises $32 million in funding from Sequoia Capital, Google Ventures, and Salesforce.com. May 19: Mike Volpe named CMO of HubSpot. HubSpot customers saw an average of 32% increase in leads per month in 2011. HubSpot in 2011: A Timeline. June 9: HubSpot wins BBJ's Top Places to Work Award for the 2nd year in a row.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

chiefmartech

APRIL 4, 2017

We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. The post THE HACKIES: A CMO’s guide to integrating marketing technologies appeared first on Chief Marketing Technologist.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Heinz Marketing

MARCH 15, 2021

How to Customize Software to Your Business ” and our guests are Subbu Vempati , CEO at Cuspera and Judy Ash , GTM Adviser and CMO. I mean, I know you’ve been, you’ve been a CMO, you’re about to announce where you’re going next and both in the work you’ve done as well as advising companies.

Marketing Automation Services 107

Marketing Automation Services Work Management Marketing Management Peer-to-peer 107

WebMarketCentral

FEBRUARY 5, 2007

The campaign was named a finalist or winner for four different awards, including the CMO Council / Yahoo! Coordinate follow-up: Deliveries were tracked in Salesforce.com, and marketing worked closely with sales to ensure that all recipients were followed up with by phone within 48 hours of receiving the package. Big Idea Chair award.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

Customer Experience Matrix

FEBRUARY 7, 2019

today has someone in charge of marketing technology, and often an entire team of marketing technologists reporting to the CMO. the term came to be more associated with B2B sales and customer service in general and the Salesforce.com Sales cloud in particular. Nearly every large and mid-size company that I see in the U.S

Work Management 136

Work Management Marketing Management Paid Search Agency Vendors 136