markempa
DECEMBER 12, 2016
To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. According to the CMO Council, “Only 20% of marketers are able to predict the next best action for their customers.” Just to name a few.
Marketing Insider Group
JANUARY 24, 2013
Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox.
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Adobe Experience Cloud Blog
MAY 23, 2012
Lori proceeds to discuss a variety of stats from various Forrester research reports that define how marketers are currently spending their time and dollars: 22% of B2B marketing budgets are allocated to lead management. 42% of marketers say that marketing generates leads and sales tools and basically throw them over the wall to sales.
Hubspot
MARCH 20, 2012
HubSpot customers saw an average of 32% increase in leads per month in 2011. March 8: HubSpot raises $32 million in funding from Sequoia Capital, Google Ventures, and Salesforce.com. May 19: Mike Volpe named CMO of HubSpot. HubSpot improved its lead management tools to incorporate more data and flexibility.
Hubspot
MARCH 8, 2012
HubSpot CMO Mike Volpe can clarify: "Web analytics measure things a webmaster cares about, like page load times, page views per visit, and time on site. Marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which events (both on and off your website) influence whether leads become customers.
LeanData
NOVEMBER 4, 2014
experts in lead management software, announced today that its Account Based Lead Management Suite for B2B sales and marketing professionals is now available. Dan Ziman, CMO, LeanData. Our lead management software is specifically built for account based marketing and target account selling strategies.
LeanData
NOVEMBER 4, 2014
experts in lead management software, announced today that its Account Based Lead Management Suite for B2B sales and marketing professionals is now available. Dan Ziman, CMO, LeanData. Our lead management software is specifically built for account based marketing and target account selling strategies.
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