Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Sword and the Script | B2B

MARCH 23, 2021

In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”. More than a proactive partner: an extension of your marketing and PR team. Survey of CMOs says brand building the top priority for 2021. It’s 100% bad news for digital marketing.

Ad Building 80

Ad Building Brand Identity Branding CMO 80

Webbiquity

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Marketing Insider Group

APRIL 21, 2011

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? A recent survey of 175 CMOs by Bazaarvoice and the CMO Club tells us that 74% of CMOs will tie their social media activities to quantifiable ROI in 2011. I started my career in sales.

PR 100

PR Social Media Social Marketing Planning 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Monitoring turns a series of unrelated social media behaviors into more of a science laboratory where you can experiment.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Walker Sands

AUGUST 1, 2022

Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. Do you feel like Twitter is one of those spaces that you’re constantly interacting on? I get a lot of information from Twitter — I just don’t tweet a lot.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Content Standard

MARCH 1, 2018

Twitter’s finances have long been a punching bag for its critics: Even as it struggled to generate revenue from its platform, the company held enough cash to fund its operations for more than 400 years. It’s great news for a brand that has been mired in bad PR about its role in fake news and the scourge of Russian bots.

Forecasting 40

Forecasting Twitter Allocation Brand Identity 40

ClickZ

MARCH 14, 2022

If it’s treated as an afterthought, you face the risk of alienating your audience, and in some scenarios, even see marketing failures that turn into PR nightmares. Michael Collins is CMO and Managing Director of CFA Institute. Join the conversation with us on LinkedIn and Twitter. appeared first on ClickZ.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. Kaylyn Easton , CMO of Skinny & Co. , It is the meat and potatoes at Gerris.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

KoMarketing Associates

AUGUST 19, 2013

Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Wendy Marx (Marx Communications) – Wendy runs an award-winning B2B PR and marketing communications agency that helps companies and businesses become well know brands.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Martech Advisor

MARCH 13, 2020

The team should ideally consist of a few executive members and in-house PR or marketing people. It helps to work with a PR agency in case the in-house personnel doesn't have this kind of experience. Helen Aboagye , CMO of Imagen , said exclusively to MarTech Advisor. Let us know on LinkedIn , Facebook , or Twitter.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Brandpoint

NOVEMBER 9, 2021

Now that the big names are getting involved, we can expect every CEO and CMO to jump on the bandwagon, but it’s our job to make sure it’s implemented and utilized correctly. Rachel Gray , Director of Strategy, Brandpoint If there is one thing all marketers know, it is that what works today may not work tomorrow.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Buffer

JULY 13, 2022

Rosie Hall, a PR & Communications Manager at Hable , agrees with this approach, saying, “My policy for dealing with negative comments on social media has always been to address it quickly, be apologetic, and then try to take it off the public-facing areas to discuss it privately.

Social Media 109

Social Media Media Work Management Marketing Management 109

Sword and the Script | B2B

JUNE 27, 2023

A CMO will have 2-3 groups of SDRs turnover given the average CMO tenure. Leave a comment below or hit me up on Twitter or LinkedIn. Do you need help with B2B tech marketing and PR? This should scare the heck out of any marketing leader, and it means marketing has a key role to play in onboarding and coaching new SDRs.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Marketing Insider Group

JULY 10, 2014

Julie Long: “PR companies like GolinHarris have realigned their company structure to account for the 24-7 connected consumer business model through the creation of holistic engagement centers. What role do you think content marketing has specifically played in helping to change the PR industry?”. “I f5823b ;">. We are too smart.

Content Marketing 100

Content Marketing Planning Content PR 100

PureB2B

JUNE 14, 2021

B2B PR: This comprises, among other things, thought leadership pieces, interactive engagements such as AMAs (Ask Me Anything), and features in online publications. Social media marketing: From LinkedIn, Twitter, and Facebook to TikTok, you need a strong presence anywhere your target audience hangs out.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Hubspot

JUNE 1, 2023

Dozens of major tech companies have fired thousands of employees, including Amazon (18,000), Meta (11,000), Microsoft (10,000), Salesforce (8,000), and Twitter (4,000). After he was laid off from his previous sales job, the CMO of Freelance Writing Jobs , Milo Cruz , took a year to build his career brand.

Tips 70

Tips Peer-to-peer PR Ideal Customer Profiles 70

Marketing Insider Group

JULY 28, 2015

According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. David’s New Rules of Marketing and PR was so far ahead of it’s time and so dead on, that is launched a successful speaking career that David is still cashing in on. Mike Volpe.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. The CMO Survey ). The CMO Survey ). Social media use isn’t quite universal—but it’s getting close.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

NuSpark Consulting

AUGUST 6, 2014

Join Twitter. Undoubtedly, LinkedIn and Twitter are the most effective social networks. Based on the study by B2BMarketing.net , 74% of B2B marketers have a regularly updated LinkedIn profile and 73% are active on Twitter. On Twitter, the best time to post is from 1 p.m. Content is King.

Lead Generation 100

Lead Generation Optimization Lead Scoring Lead Ranking 100

LeadsRX

AUGUST 31, 2021

LeadsRx capabilities were instrumental to Steel City Media in presenting a CMO-ready performance marketing dashboard that easily highlighted the success of the marketing and advertising campaigns to the M&R Power Equipment Group marketing team. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #. Fishburn PR for LeadsRx.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Biznology

MAY 2, 2017

The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. Kaylyn Easton , CMO of Skinny & Co. , One giant smooch from one agency or from one brand, can reset their very own Doomsday Clock. And then there’s earned media marketing. That’s not over. It’s not.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. Our survey data from Heinz Marketing and other sources like Gartner and the CMO Council confirms this. You can contact me via Twitter or LinkedIn. If you have an idea, let me know!

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Social Media Stat of the Week: 72 hours per minute.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

NOVEMBER 22, 2013

Jason was working in PR in the restaurant industry when MySpace tanked and Facebook rose to glory. The CMO rejected his team’s idea to join social networks, but they created pages anyway, just to listen and do a little bit of customer service. How did you get involved with social media?

Skype 130

Skype Social Media Work Management Storytelling 130

Hubspot

DECEMBER 10, 2010

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". Why PR Doesn't Drive Sales. There's No Science Behind PR Success Data - Typical PR campaigns are measured by the number of media coverage / placements per month. Create remarkable content.

Sales Management 28

Sales Management PR Top of Funnel Advertising Agencies 28

MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. If you’re in B2B marketing and new to Twitter, there are many industry experts for you to follow and, because most of them follow back, everyone gets smarter as a result. So what makes one B2B Twitterer the best?

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Anna Hill is the CMO at the Walt Disney Company UK. To learn more from these great minds, follow our Twitter List, Content Marketing Leaders.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Biznology

SEPTEMBER 27, 2016

We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock. Instead of using that time and lost productivity to their advantage, employers are ignoring or stifling it,” said Scott Brandt , CMO at Sprout Social.

Social Media 80

Social Media Spending Media Social Networks 80

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” via H&R Block. Holy Social!

Social Media 141

Social Media Activities Media Skype 141

B2B Marketing Savvy

AUGUST 18, 2009

Commentaries on Facebook, Twitter… telephones and Earth’s own aliens- and giants like Buffett, Apollo 11 and the BBC. THE BONUS ROUND. (Video) Kevin Spacey explains Twitter to Letterman. Business Week: “Twitter Dominates CMO Social Network Plans&# . . Posted in Article Digests, PR in a 2.0

Twitter 40

Twitter Facebook RSS PR 40

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. Write a press release. Hired a new executive? Write a press release. Any of that look familiar?

PR 28

PR Press Public Relations Startups 28