Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning SWOT Work Management 46

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. Marketing AI: Looking Beyond the Past. Carl Landers.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Outgrow

NOVEMBER 8, 2022

We recently interviewed Maya Moufarek for our monthly podcast – ‘ Marketer of the Month ’! What it means to be a ‘full stack’ CMO. How the CMO job relates activities to revenue effect and is revenue accountable. Origin of the growth model. About our guest: Maya Moufarek is a Growth CMO Consultant at Marketing Cube.

Work Management 52

Work Management Enterprise Management Optimization Marketing Management 52

Liveintent

SEPTEMBER 20, 2021

To break down exactly how this first-party data can be used to drive growth, LiveIntent CMO, Kerel Cooper, led a recent discussion for IAB Audience Connect featuring: Peter Chang, CRO, Likemind Paige Govoni, Growth Marketing Lead, ThirdLove Jessica Muñoz, SVP of Product Marketing & GTM Strategy, LiveIntent.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Top Rank Marketing

NOVEMBER 8, 2023

Kristine Naltchadjian Susan Wenograd has taken a new position as Fractional CMO at Three Ventures Technology, Inc. ’ This is something almost no company asks a marketer, but it would be such a productive conversation. Morgan Lippitt has been promoted to Head of Global Product GTM, LinkedIn Ads , at LinkedIn *.

B2B Marketing 118

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 118

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. The Impact of Marketing Automation on Marketing and Sales. The Data-Driven CMO. The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Marketing Insider Group

SEPTEMBER 1, 2020

Regardless if you choose to run this meeting on-site or remote, a typical outcome for such a meeting is a list of strategic marketing goals that the organization wants to deliver for the quarter. For example: launch a new product line, re-design the website, optimize online conversion, etc. Moving From Marketing Goals to Execution.

Planning 245

Planning Work Management Marketing Management ROAS 245

Conversica

JANUARY 19, 2022

Greenberg brings more than 20 years of growth marketing leadership experience for disruptive technology companies. the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO).

Enterprise Management 40

Enterprise Management Paid Search Agency Marketing Management Marketing Automation Services 40

Conversica

JANUARY 19, 2022

Greenberg brings more than 20 years of growth marketing leadership experience for disruptive technology companies. the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO).

Enterprise Management 52

Enterprise Management Paid Search Agency Marketing Management Marketing Automation Services 52

Hubspot

JANUARY 4, 2021

Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team. Community marketing will replace event-based marketing. Soon, marketers will be able to go all-in on what will work best without having to test the theory.".

Trends 101

Trends Marketing AI Work Management Planning 101

Hubspot

APRIL 21, 2021

In this post, hear from HubSpot content strategists and marketers about the types of content that bring in the most non-organic traffic as inspiration for creating your own. Bump gives a piece titled Marketing Trends to Watch in 2021, According to 21 Experts , as an example. Data-Driven Content. Technical Guides and How-Tos.

Traffic 101

Traffic Organization Content Thought Leadership 101

Martech Advisor

JANUARY 16, 2020

Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. Find out what it means for marketing technologists in 2020. The marketing technologist’s job description is highly dynamic, to say the least!

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Litmus

JUNE 1, 2021

To help organizations understand the best ways to put agility first in 2021, I turned to my industry colleagues to discuss what marketers should prioritize and the role they see agility playing. Marketers across the globe want to remain in control of their brand’s messaging and positioning while being prepared for all potential roadblocks.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

B2B Marketing Analytics

OCTOBER 18, 2021

Marketing scorecard powered by a comprehensive marketing analytics frameworks has emerged to be the most trusted advisor of a B2B CMO these days. A well designed and intuitive marketing analytics scorecard provides the much needed at-a-glance view of the health of the marketing organization.

Trust Marketing 52

Trust Marketing Top of Funnel Digital Marketing Funnels Lead Scoring 52

Liveintent

JANUARY 11, 2021

Curious about what these changes mean for email and growth marketers? Email is here to stay for marketers. As Kerel Cooper, LiveIntent CMO, told MediaPost: “ Email remains the top-performing channel for brands and marketers , but their marketing efforts can get buried when inboxes become overloaded. [As]

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

B2B Marketing Directions

OCTOBER 21, 2018

In a 2016 survey of 535 CEOs and 847 CMOs by Accenture Strategy, 50% of the CEOs said their CMO is primarily responsible for driving disruptive growth in their organization. CMOs were ranked ahead of all other C-level executives, including the CEO, the chief strategy officer, and the chief sales officer. And only 35.1%

Work Management 45

Work Management CMO Marketing Management Customer Surveys 45

chiefmartech

JANUARY 5, 2020

So when Henry Powderly , VP of content at Third Door Media (the producers of the MarTech conference and publishers of MarTech Today ), asked me last week what I thought the current “archetypes” of marketing technologists were, I found the question irresistibly intriguing. The chart above is the product of that brainstorm with him.

Thought Leadership 130

Thought Leadership Work Management Marketing & Strategy Custom Publishing 130

Ledger Bennett

AUGUST 31, 2020

An article in the Harvard Business Review poses some questions: What if a company could achieve positive returns with 50% more of its new-product introductions? What if marketing programs could generate 40% more customer inquiries? So what does the term agility mean for marketing and how do you achieve it?

Work Management 52

Work Management Marketing Management Paid Search Agency Gartner 52

Metadata

SEPTEMBER 14, 2020

Can you even imagine a world where every product bug, sloppy sales call, or budget error received the same blowback as that one typo in that one email? That’s how we find ourselves in a situation where ABM continues to rise and CMO tenure continues to fall. And finally, IT gets to dictate what tools you can and can’t use.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

KoMarketing Associates

APRIL 25, 2013

We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. What is Marketing Automation? and increase sales productivity by an average of 4%.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Heinz Marketing

DECEMBER 20, 2021

This week’s show is called “Building a High-Growth Marketing System on a Lean Budget” My guest is Kathleen Booth , Chief Marketing Officer at clean.io. And what I mean by that is, I think the genius of CMO Coffee Talk is, it’s just heads of marketing. It’s not a marketing slack.

Peer-to-peer 68

Peer-to-peer Communities CMO B2B Sales 68

Parse.ly

OCTOBER 7, 2021

Last week, we brought together marketing executives Jary Carter , CRO of WordPressVIP , Lindsey Tishgart , CMO of InsightSquared , and Dave Cardiel , VP of Growth Marketing for WordPressVIP and Parse.ly , to learn how they budget for content. . Amazon talks about this concept of effortless customer experience.”

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Metadata

MAY 5, 2021

I think pretty highly of G2 – having led the global growth team there for over two years. G2 has over 7 million folks a month on its site actively researching tools in the market. G2 Buyer Intent allows you to see the companies researching your product, category, and competitors on G2. VP of Marketing @ Help Scout.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Outgrow

NOVEMBER 30, 2022

Relying solely on paid marketing campaigns. Predictive Marketing and the Future of AI. Expanding to a new product under the same brand. About our guest: Shoham Eckhaus is the chief strategy office & CMO at Penguin , a B2B Tech Digital Marketing agency. About our host: . Thanks for joining us, Shoham.

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

B2B Marketing Directions

MAY 5, 2019

When it was republished in 2004, HBR editors said the article "introduced the most influential marketing idea of the past half century." Levitt's central argument was that companies will cease to grow if they define their business too narrowly - in terms of specific products or services, rather than in terms of customer needs.

Planning 74

Planning Work Management Marketing Management Paid Search Agency 74

DemandBase

SEPTEMBER 17, 2018

Speakers: Dom Lindars, VP of Product, Demandbase; Meredith Brown, Senior Director, Product Management, Salesforce. Measure Marketing ROI: Best Practices from the Experts. Data-driven marketing has long moved on from novel to necessity. Speaker: Randy Frisch President & CMO, Cofounder, Uberflip. #1 Magnet 360.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Porch Group Media

MAY 11, 2021

Last year had a lot of marketers scrambling to get their marketing strategies optimized and up-to-speed. 2020 was a year like no other and on the marketing front, many brands were largely unprepared for the massive shift to online channels and massive ecommerce growth. Source: eMarketer].

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

Parse.ly

JANUARY 28, 2021

Earlier in January, Jen Jones – CMO at Dataminr, Russ Somers – VP Marketing at TrustRadius, Brendon O’Donovan – VP Product Marketing at Telesign, and Dave Cardiel – VP Marketing at Parse.ly The marketing team is made up of two main groups: product marketing and growth marketing.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Vision Edge Marketing

DECEMBER 19, 2013

These marketers focus on improving and implementing changes that will maximize the organization’s success and enable it to stay abreast or even ahead of market, customer, and competitor moves. . Product adoption/acceptance, customer acquisition, customer retention, customer growth, market share, etc.

Lead Scoring 100

Lead Scoring Lead Ranking Service Generation 100

markempa

DECEMBER 12, 2016

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. For example, Slack (currently the fastest growing start-up in history) practices empathy in their marketing, product design, and is part of their core values. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

SmartBug Media

SEPTEMBER 12, 2022

Over the next week, we’ll be publishing a series of INBOUND 2022 recap blogs about: Business growth. Marketing trends. Emotions, empowerment, and productivity in the workplace. Creativity and culture in B2B marketing. Presentation by: Cameron Bale NFT.Kred, Director, Marketing and Product Development.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Envy

JULY 5, 2018

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Do you need a CMO now? To create a buzz around your product.

Startups 82

Startups CMO Multi-Channel PPC 82

The Marketing Blender

APRIL 22, 2021

An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 52

CMO Work Management Marketing Management Paid Search Agency 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52