KoMarketing Associates

MAY 30, 2017

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

PathFactory

MAY 24, 2023

PathFactory fills a clear gap in your martech stack” The entire Marketing team including the content team, the demand team, and marketing leaders (VP & CMO) will all benefit from the customized buying journey, intelligence data, and organization of content that PathFactory can provide.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Top of Funnel Buyer's Journey 52

6sense

JULY 15, 2021

So when it came time to reconvene women B2B marketing leaders for our Empowered CMO Network gatherings, as we’ve done the past few years alongside co-sponsors SEBA International, Medallia, Allocadia, PathFactory, and Blast Media, it was just a matter of how, not if. If nothing else, 2020 was ripe for profound reflection and reassessment.

CMO 62

CMO Press Cable Blast Campaigns 62

Martech Advisor

SEPTEMBER 3, 2019

Defining the role of CMO today requires looking not only at the marketing arena but also across multiple business functions, from cultural to financial, creative to analytical, shares, Ian Lowe, Vice President of Marketing, Crownpeak. And for the CMO, this meant a huge shift. That soon changed.

CMO 70

CMO Trends Work Management Multi-Channel 70

ClearVoice

NOVEMBER 18, 2019

The demand for their skills is increasing across various companies and industries, especially as the need for accurate quantitative and qualitative data analyses is more important than ever. See how these three easy-to-complete #datascience projects — that an every-day marketer can oversee — can impress your CMO. What is data science?

Impressions 74

Impressions CMO Marketing Analytics Tools Lead Ranking 74

Terminus

NOVEMBER 14, 2023

In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. Presenting this data upfront helps strengthen the argument for financial leaders focused on the bottom line and demonstrates that you respect their perspective.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

Oktopost

JULY 7, 2021

Eric Williamson, CMO of CallMiner, takes the hot seat today. Eric is CMO at CallMiner , the global leader in conversation analytics that drives business performance improvement powered by artificial intelligence and machine learning. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

Televerde

FEBRUARY 19, 2018

If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. We know from years past that the event really brings together thought leaders and practitioners in the content, demand generation and sales fields. That’s right.

Demand Generation 60

Demand Generation Demand InsideView Generation 60

Heinz Marketing

DECEMBER 6, 2019

With this in mind, PAN Communications presents its 3rd annual CMO Predictions campaign, designed to assess the industry landscape and provide marketers with a look at upcoming challenges and trends. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges.

CMO 40

CMO Allocation Personalization Budget Programs 40

ANNUITAS

DECEMBER 22, 2011

When he concluded his assessment, I asked, “What does your CMO (his boss) think of all of this?” Unfortunately, this sentiment isn’t limited to this isolated lunch conversation, but one that highlights the lack of effectiveness in many CMO offices today. The need for CMOs to step-up has never been greater than right now.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

Heinz Marketing

MAY 16, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is entitled, “ New Insights & Benchmarks for Customer Experience “ and my guest is Alan Gonsenhauser , Principal & Founder at Demand Revenue. Alan, thanks for joining us.

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Top of Funnel Lead Scoring Lead Ranking CMO 97

Engagio

AUGUST 1, 2018

Megan is the CMO of Zenoss , a software company that works with the world’s largest organizations to ensure their IT services and applications are always on. Once outlined, co-present the ABM strategy to your extended leadership team. Demand Units (Expansion). She’s a wealth of knowledge when it comes to B2B marketing.

CMO 54

CMO Peer-to-peer Account Based Marketing ABM 54

Martech

APRIL 3, 2023

Without further adieu, we present in alphabetical order, MarTech’s content marketing experts to follow. The MarTech contributor has been recognized as a Top Business Speaker by Huffington Post and a Top CMO Influencer by Forbes. If you want your content to connect, these are the people who can tell you how.

Content Marketing 108

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 108

Ledger Bennett

MARCH 11, 2019

TAKE THE DEMAND GENERATION MATURITY INDEX SURVEY NOW In fact, I can’t even count the number of times a CMO has pressured timescales. For a journey that takes typically 3-years, most CMO’s request 3 quarters, with some aiming for 3 months. Greg Dorban Demand Generation Maturity. Four Key Areas of Demand Generation.

Demand Generation 40

Demand Generation Demand Generation Lead Ranking 40

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies. ” Dig deeper: Digital ad spend growth drops to 7.8%

Spending 92

Spending Allocation Gartner Planning 92

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. When presenting these line items to your CFO, you need to be prepared with an airtight, data-driven case.

Allocation 90

Allocation Peer-to-peer Marketing Budget Work Management 90

SnapApp

JULY 31, 2018

Additionally, like most marketing tactics, demand generation is constantly changing to keep up with consumer demand and buying patterns. In order to crush demand gen this year and stay out of trouble in the process, here are some things you should know about and integrate into your strategy. Demand Gen: Always Evolving.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

Additionally, like most marketing tactics, demand generation is constantly changing to keep up with consumer demand and buying patterns. In order to crush demand gen this year and stay out of trouble in the process, here are some thing you should know about and integrate into your strategy. Demand Gen: Always Evolving.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

LEADership

FEBRUARY 10, 2015

This CMO Spotlight Series features some of the most imminent thought leaders of our time. In today’s piece, I’m happy to present these back-to-basics tips for B2B marketers from Alan See. In today’s piece, I’m happy to present these back-to-basics tips for B2B marketers from Alan See. You can also sign up for email updates.

CMO 40

CMO Social Media B2B Thought Leadership Media 40

Martech

DECEMBER 8, 2021

Of course, it does mean a degree of trust about vaccination; I haven’t — yet — been in a meeting where proof is demanded. This week I’m meeting with a noted CMO at her Manhattan office. But dealing with one-on-one or two-on-one meetings seems a lot simpler. Those small scale meetings are starting to happen. Editorial Director.

CMO 90

CMO Conference Internet Marketing Work Management 90

Vision Edge Marketing

OCTOBER 24, 2017

Adam Berke, president and CMO of AdRoll recently echoed our mantra, “marketers need to look for smarter and more sophisticated ways to connect their activities to actual business metrics.” According to research by the CMO Council, marketers are far less data-savvy than they may think. Tools are not the issue.

Marketing Budget 154

Marketing Budget CMO Budget Programs Marketing Management 154

Buzz Marketing for Technology

NOVEMBER 17, 2011

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces.

ROMI 100

ROMI CMO Enterprise Management Work Management 100

6sense

DECEMBER 16, 2021

Learn from Casey Carey, CMO, about how the Kazoo revenue team reimagined its demand capture strategy and are now driving significantly higher account engagement, conversions, and win rates. Presentation Slides: The post Get Small to Go Big — Scaling ABX through Creative Integrated Campaigns appeared first on 6sense.

Creativity 62

Creativity Campaigns Marketing Analytics Tools CMO 62

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. The core responsibilities of the CMO have fundamentally shifted.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Hubspot

MARCH 25, 2024

How to Handle Them: Guide them on how to present a business case. She says, "We've found success by guiding them on how to present a business case. To ensure clarity, persuasiveness, and alignment, we recommend tailoring the presentation to the priorities of your audience. You can also present evidence-based insights.

Work Management 73

Work Management Thought Leadership Pricing Price 73

Integrated B2B

SEPTEMBER 23, 2015

Does that mean the CMO role at B2B companies is redundant? And when it comes to the CMO’s influence in the organization, David Reibstein, Professor of Marketing at The Wharton School, is not alone when he claims that not many CMOs are privy to crucial strategic decisions at B2B companies. New skills for B2B.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Integrated B2B

SEPTEMBER 23, 2015

Does that mean the CMO role at B2B companies is redundant? And when it comes to the CMO’s influence in the organization, David Reibstein, Professor of Marketing at The Wharton School, is not alone when he claims that not many CMOs are privy to crucial strategic decisions at B2B companies. New skills for B2B.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. The core responsibilities of the CMO have fundamentally shifted.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

SpotMe Blog

MAY 9, 2023

SpotMe + Wordly provides a great solution to meet both challenges.” – says Dave Deasy , CMO at Wordly. To watch the virtual event on-demand, register for our content hub. You’ll get access to many other on-demand events that will give you valuable event industry insight.

Enterprise Management 59

Enterprise Management Work Management Barriers CMO 59

ClickZ

FEBRUARY 2, 2021

However, these factors present challenges. At the same time as marketers are dealing with these challenges, customer demands continue to increase. According to The Global Review of Data-Driven Marketing and Advertising, 53% of marketers claim that there is a high demand for more customer-centric communications.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Oktopost

SEPTEMBER 4, 2019

Their clients are provided with market analysis and presented with undiscovered opportunities. Wonder, however, is ready to step in and provide you with a team of live, on-demand human research assistants for whatever subject you need to learn about.

Budget Programs 81

Budget Programs Research Software CMO 81

Marketing Insider Group

APRIL 26, 2021

Your marketing efforts should address new demand triggers (e.g., In unstable times, making the best of a challenging situation demands creativity. It may also require taking chances and making decisions quickly when a small window of opportunity presents itself. As customer habits change, your customer journey must, too.

Organization 346

Organization Planning Marketing Budget Terms and Conditions 346

Adobe Experience Cloud Blog

OCTOBER 28, 2019

The rising demand for marketing ROI. As businesses continue to search for new ways to drive revenue—and tighten their margins—the pressure on the CMO builds. Revenue teams increasingly look to the CMO to prove marketing’s revenue contribution and justify their investments. It’s clear marketing ROI is important.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Heinz Marketing

MARCH 30, 2020

How can you leverage this opportunity to drive new bylines and campaign themes that accelerate education, awareness and demand? One CMO last Friday referenced an A/B test of several subject lines, and consistently last week the “business as usual” subject lines won. A handful of video presentations isn’t going to cut it.

Peer-to-peer 90

Peer-to-peer Work Management CMO B2B 90

Martech

JULY 28, 2021

“As with the early stages of the WCM market,” says Byrne, who is presenting a workshop on buying marketing technology at MarTech in the fall. After just over a year as Global CMO at worldwide comms and PR firm Cision, Maggie Lower is joining Hootsuite as CMO. ” Read more here. “The Read more here.

Enterprise Management 111

Enterprise Management Marketing Management Advertising Agencies Demand Generation 111

Heinz Marketing

APRIL 13, 2020

The many layers of adversity the coronavirus has thrown at companies – managing shifting market demand, communicating the organizations position, considerations for brand strategy, guiding employees through a new work environment, etc – requires marketing leaders to work at the forefront in each and every conversation.

Budget Programs 95

Budget Programs CMO Marketing Budget Advertising Agencies 95

Heinz Marketing

APRIL 17, 2020

I’ll admit that Socio wasn’t on my radar until a couple weeks ago, when Corey McCarthy joined our CMO Coffee Talk series on a Friday morning and shared something I thought was brilliant. You can check out an on-demand version of the #EventHack2020 final presentations here. The idea was straightforward.

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Trade Show Conference CMO Webinar Metrics 96